Jessica Alba ‘Enhanced’ for Campari

Posted on December 9, 2008 at 11:16 am

ALBA-large.jpgWhat kind of lunatic would try to improve on Jessica Alba? Apparently the folks at Campari felt that the beautifully curvy star was just a little too curvy and they retouched her photo to make her look slimmer.
It is just this kind of nonsense that sends a message of impossible standards to young girls and women. Anyone who thinks the retouched picture is more attractive than the original has a distorted idea of beauty and of reality — two concepts that did not used to be considered mutually exclusive.

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6 Replies to “Jessica Alba ‘Enhanced’ for Campari”

  1. I am not sure those are even the same two photos! The background (yes, I looked there too), her hair and even the belt buckle are different. Even the pose is slightly different, thought ha may be because they altered the photo. Which is the original photo? I think the ad agency people are nuts anyway. Real beauty trumps human mechanics every time.

  2. I hate to tell you this but they’ve been airbrushing/PhotoShopping since days 1. Sure they didn’t have computers 100 years ago, but they still did touch ups and even the most beautiful, thin, sexy woman to grace the cover of anything today gets top of the line treatment.
    Mark my words, someday the subject of the photo won’t even have to show up. They ad guys will just create from en existing head shop any pose in any setting they want.

  3. Yes, jestrfyl, the pose is not exactly the same, but it is fair to assume that the edited picture was from the same photo shoot and that she didn’t suddenly lose five pounds around her hips. And yes, hootie and JB, technology has been around for a long time and has now just about made the use of real humans obsolete. Remember the movie “Simone?”
    I just think it is important that girls understand that these are imaginary creatures and they should not expect or want to look like that.

  4. Thanks for sharing those pictures, Nell. I intend to point out the photoshopping to my two daughters. It’s one thing to tell your kids that models don’t really look like that – it’s far more effective to show them actual examples of what’s been changed.

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