Cinescopes: What Your Favorite Movies Reveal About You

Posted on April 8, 2009 at 8:00 am

What are your favorite movies? “Rocky?” “The Great Escape?” “Happy Gilmore?” “Lord of the Rings?” Are you an adventurer, a creator, an idealist?

Cinescopes: What Your Favorite Movies Reveal About You says that your favorite movies are a reflection of your personality and temperament. Authors Risa Williams and Ezra Webb have written a book that sorts everyone into one of eight categories, based on their favorite movies. Their website also lets visitors submit their top 10 lists to get their profiles and get a chance to see profiles of other movie-lovers with similar tastes. The sorting may be superficial, but it is fun to see what other movies fall into your “type.”

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Books

Why is SpongeBob in a Sexy Commercial?

Posted on April 7, 2009 at 10:31 pm

What were they thinking? The latest Burger King ad for a Kids Meal featuring a SpongeBob Squarepants toy is a booty-shaking adaptation of Sir Mix-a-Lot’s famous musical salute to ladies’ rear ends. This is what the Campaign for a Commercial-Free Childhood has to say:

Nickelodeon and Burger King have reached a new low. They’ve partnered to produce a new, highly sexualized, ad for a Burger King SpongeBob SquarePants Kids Meal. The commercial, which ran during the men’s NCAA basketball championship last night, features The King singing a remix of Sir Mix-A-Lot’s 1990’s hit song, “Baby Got Back” with the new lyrics, “I like square butts and I cannot lie.” The ad shows images of The King singing in front of women shaking their behinds for the camera intercut with images of SpongeBob dancing along. The King even measures the behind of one of the woman who has stuffed a phonebook under her dress. After the King informs children about the free SpongeBob toy they get with the purchase of a Burger King Kids Meal, the ad ends with Sir Mix-A-Lot, lounging on a couch with two female admirers, saying, “Booty is booty.”

It’s harmful enough when a beloved media icon advertises junk food to children, but it’s utterly reprehensible when SpongeBob simultaneously promotes the objectification of women through sexualized imagery.

If you find this ad campaign directed at children offensive, the easiest way to express your views is by sending an email to Nickelodeon and Burger King via CCFC’s website.

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Elementary School Marketing to Kids Neglected gem Preschoolers

Doubt

Posted on April 7, 2009 at 8:00 am

Before movies, there were plays, and before plays there were stories told around the campfire. One of the deepest human impulses is the need to tell our stories in part because of the way they help us make sense of the world. Stories have a beginning, a middle and an end and stories have a purpose. Extraneous details are excluded and everything we are told is there to help us understand. The power of stories is that they provide something life cannot — certainty and a sense of control.

“Doubt” is a story that turns this upside down. The title refers not just to the question of proof of the ugly allegation at the heart of the story but to our own need for certainty and understanding in a world that is ambiguous and contradictory.

It takes place in 1964, a transitional moment just after the assassination of John F. Kennedy and in the middle of the Vatican II Ecumenical Council that would bring great change to the practice of Catholicism. We smile now as school principal Sister Aloysius (Meryl Streep) , comes down firmly against ball point pens and “Frosty the Snowman” because we know how small those incursions on tradition are in comparison to the upheavals of the late 1960’s. Sister Aloysius wears the heavy, formal religious habit modeled after Italian mourning garb of the 19th century, with a black bonnet enclosing her head so completely it might as well be blinders.

Sister Aloysius, named for the patron saint of youth, knows about mortal sins far more serious than pens and secular Christmas songs. She thinks, no, she knows that one of the most horrifying has been committed in her school. She knows, without a doubt, that the priest, Father Flynn (Philip Seymour Hoffman) has behaved inappropriately with a student. And he is not just any student; he is the first black child to enroll in the school.

Sister Aloysius is certain, but we are not, and the most compelling aspect of the movie, based on the Pulitzer Prize-winning play, is the way that it keeps us from any kind of certainty. Every time you think you’ve made up your mind who is right, another scene challenges you assumptions. By the time the boy’s mother (Viola Davis, in one of the most mesmerizing performances of the year) gives her point of view, the movie becomes something of a Rubik’s cube, twisting not just facts but values in both directions at once. Like life.

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