The Lorax Tops the Box Office — Again

For the second week in a row, “The Lorax” topped the box office, in its second week still beating the big budget blockbuster “John Carter” that opened last Friday.  Every once in a while, Hollywood is surprised to find out that family movies sell a lot of tickets.  “The Lorax” has made more than $120 million in its first two weeks, far above expectations of the bean-counters who routinely underestimate the market for family films.  “John Carter” did poorly in the US with only $30 million, though it did far better internationally, where special effects films generally make a lot of money.