Box Office: Cinderella, Run All Night, and New Data on Moviegoers

You probably were not surprised to learn that not only was Cinderella at the top of the box office last weekend, but it made a whopping $70 million, sure to be one of the highest opening weekend takes of the year. As predicted, most of the ticket-buyers were women. “Run All Night” struggled with the competition from an instant Disney classic and some pretty bad reviews and made only $11 million. But, perhaps surprisingly, most of the ticket-buyers were women for that one, too.

New figures from the MPAA show that for the 5th year in a row, women made up the majority of moviegoers in US and Canada in 2014. It will be interesting to see whether that changes Hollywood’s ideas about what makes a movie marketable.