Marvel/Disney — Where are the Natasha Dolls?

Posted on May 1, 2015 at 3:29 pm

Jenna Busch and the wonderful folks of Legion of Leia and Heroic Girls are asking an important question: #wheresnatasha?

Remember last year when the #WheresGamora hashtag called out the lack of Gamora toys in the Guardians of the Galaxy toy line? Well, it’s happening again. Natasha Romanov, the Black Widow (Scarlett Johansson) is a huge part of the Avengers team and one of the only women in the Marvel films. At the moment, she’s also the only female Avenger. With Marvel’s Avengers: Age of Ultron coming out, you’d think we’d get to throw our money at them and walk home with a Black Widow toy. However, of the 60 products that Marvel and Disney have out for the film, only three feature Black Widow. Not exactly a great percentage. If you’re a Natasha fan, you can head to Target and purchase a tote bag, a men’s t-shirt and a figure that’s part of a LEGO set.

Dudes. Black Widow is awesome. She is every bit as much of a superhero as the other Avengers. Girls want to buy her. And guess what, boys do, too. What were they thinking?
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Gender and Diversity Marketing to Kids

The Toy and Action Figure Museum

Posted on January 14, 2015 at 8:00 am

I love oddball collections and exhibits, so many thanks to Augustine of Atlas Obscura for letting us know about the Toy and Action Figure Museum. If you can’t make it to Oklahoma just yet, check out this very cool 360 virtual tour. Totally putting this one on my must-see list.

Copyright 2014 Toy and Action Figure Museum
Copyright 2014 Toy and Action Figure Museum
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Kids’ Toys and Costumes for the PG-13 “The Avengers”

Posted on April 30, 2012 at 3:46 pm

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. kindly brought to my attention that once again the MPAA insists that toys and costumes are not a part of movie advertising and thus not subject to the restrictions they impose on other outreach to underage audiences like commercials during programs directed at kids.  “Gamma Strike Hulk,” “Ultra Strike Captain America,” “Mighty Strike Thor” and the others, not to mention the ever-popular Hulk hands, are quite clearly intended to get children under age 13 excited about the movie.  The movie’s trailer appears on the site for ordering the toys.  This is further proof of the need for an overhaul of the MPAA ratings board.

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Elementary School Marketing to Kids Parenting
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