No Good Deed — A Twist on the Gothika Rule

Posted on September 11, 2014 at 10:10 am

The critics screening of this week’s release, “No Good Deed,” was cancelled just hours before we were supposed to see it.  The reason: “There is a plot twist in the film that they do not want to reveal as it will affect the audiences’ experience when they see the film in theaters.”

Translation: The movie is so awful we can’t risk having it come out without a single good review.  It’s hard to believe they would have been harsher than the reactions of the critics to being excluded from seeing it. Here’s my favorite:

A couple of times a year I invoke my legendary Gothika rule — if an ending is truly terrible, I will give it away to anyone who sends me an email to ask for it. Since I haven’t seen this one, I’m going to let you guess the twist and send it to me. Give me your best ideas at — if I hear from you by September 14th, I’ll send you a free e-copy of my book 101 Must-See Movie Moments.

Here’s my guess: I’m going with the full Bobby Ewing. It was all a dream.

It may be that the good deed here was allowing us to skip the film. GOTHIKA RULE ALERT: I will be happy to spoil the twist for anyone who wants to send me an email at

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