“The Beauty Inside” — A Social Media Movie

The Washington Post reports that a new movie called “The Beauty Inside” will invite the audience to become part of the film.  Computer chip giant Intel is

teaming up with Toshiba to give aspiring actors an opportunity to star in a multi-part film alongside the likes of Topher Grace and Mary Elizabeth Winstead. The movie is directed by Sundance Grand Jury Prize-winning film director Drake Doremus. The first episode, which was released on Aug. 16, has received multiple shares on Facebook and views on YouTube — a great marketing coup for the two tech companies.

The next installment lands Thursday.

The film centers around Alex, a protagonist who, every day, is someone different. The film, narrated by Grace, reveals Alex’s struggles as a different person, particularly as it relates to his sex life, and his chronicling of his various personalities. Aspiring actors can audition bysubmitting their photo and video via Facebook to Doremus and his team. A lucky few will be chosen over the course of the five films to star alongside the two-person celebrity cast.

A character will carry and use an Intel-powered Toshiba laptop through the film (note the film’s title), making it not just crowd-sourced but product placement/infomercial-based as well.