Amazon Will No Longer Sell “Boys Toys” and “Girls Toys” — Just “Toys”
Posted on May 11, 2015 at 3:32 pm
There is only one person who should decide which toy is fun — the person who plays with it. Not the manufacturers or the retailers. President Obama wisely pointed this out by refusing to accept the labels on toys at a holiday giveaway.
Now mega-seller Amazon has decided to no longer categorize toys as “girl’s toys” or “boy’s toys.” Everything is just Toys
I can only say: Well played.
Unlikely to hold. Amazon is about customer experience and if I’m searching for a toy my boy will like, I want to be able to find it easily. Likewise, if my daughter has a birthday coming up, I’d like to see products I feel she may be interested in and I know she doesnt like what would traditionally be described as boys toys. I understand the sentiment, and I agree. If my son wants to play with dolls then fantastic, I’ll happily let him, but this is about percentages and Amazon will want to keep the majority of its customers happy.