Chipotle’s New Ad Has a Haunting Beauty
Posted on September 15, 2013 at 3:45 pm
This beautiful animated film promoting Chipotle’s new game features Fiona Apple singing a haunting version of the “Willie Wonka and the Chocolate Factory” song, “Pure Imagination.” So, a song that once paid tribute to a candy factory is now being used in an understated and creative way to promote healthy, non-GMO food. Nicely done, Chipotle.