Our Costume Designer Daughter — Profiled in The Credits

We are so proud of our daughter, Rachel Apatoff, profiled on the Motion Picture Association’s website about the industry, The Credits. She talks about her first job as a costume designer on a low-budget upcoming feature film, and about how all production has stopped due to COVID-19.

It wasn’t just the flow of costumer jobs that stopped. It was a halt in momentum for her dream agenda: to be a fully dedicated costume designer. Last fall, that momentum had begun when she was hired for her first feature film as a designer. Operating with “a quarter of the money it should have had,” it was a challenging shoot. But for Apatoff, the experience was “was astonishing, exhilarating, thrilling, even in the most frustrating and hair-tearing moments. You’re working 100 hours a week, you’re not getting paid anything, and your project is impossible and it’s still the most fun to be able to say, ‘Okay, this character feels sad and lonely in this scene and we’re going to show that by having her wear her dead dad’s old sweatshirt because, you know, she wants to feel more loved and safe.” You get to dive so deep into the little nitty-gritty details of how people feel about their situation and about themselves, and how they present themselves as a result.”

We are very, very proud of our brilliant, beautiful, accomplished, and kind-hearted daughter.