#Playlikeahero with GoldieBlox

From Goldieblox:

What if all the action heroes who saved the world, day in and day out… were girls?

Only 12% of protagonists in major Hollywood films are female. Even in the background, in crowded wide shots, women only make up about 17% of those shown in live action and animated movies. Among the highest grossing G-rated films of all time, female characters are outnumbered by male characters by three to one.

Move behind the camera and the numbers are sadly similar: in 2014, only 15% of films had female directors, 20% had female writers, and a mere 8% had female cinematographers.

50% of the population is female.

This is a problem.

We’re not here to produce the next blockbuster; we’re here to provide a role model in play. When the girls in your life pick up Ruby Rails, we want them to know that they can be a high-flying, fashion-loving programming extraordinaire too. We want them to feel like they can be a boxer, a secret agent, a dinosaur wrangler, or a fighter pilot.

Our girls deserve action heroes with flowing hair and combat boots. Our girls deserve to see themselves on-screen and calling the shots behind the scenes. Our girls deserve more.