Smile of the Week: A Boy and a Penguin

Posted on December 21, 2014 at 12:06 pm

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Honey Maid Graham Crackers and Beta Brands Decide to Put Real People in Ads

Posted on March 13, 2014 at 8:00 am

Many thanks to Jezebel for highlighting these great new ads.  Honey Grahams emphasize their wholesomeness with an ad that pays tribute to a range of happy, loving families.

And Betabrand has women with PhDs modeling its line of “smart fashions.”  This is great news just as a new study has shown that playing with Barbies, even “career” Barbies, causes girls to have a more limited notion of what their job options are.  (For some reason, though, not Mrs. Potatohead.)  It’s nice to know that girls and women — and boys and men — will look at ads like these and see the unlimited possibilities life offers them.

 

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Chipotle’s New Ad Has a Haunting Beauty

Posted on September 15, 2013 at 3:45 pm

This beautiful animated film promoting Chipotle’s new game features Fiona Apple singing a haunting version of the “Willie Wonka and the Chocolate Factory” song, “Pure Imagination.”  So, a song that once paid tribute to a candy factory is now being used in an understated and creative way to promote healthy, non-GMO food.  Nicely done, Chipotle.

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