Interview: “Fed Up’s” Laurie David and Stephanie Soechtig

Posted on May 12, 2014 at 3:59 pm

Oscar-winning producer Laurie David is back with an even more inconvenient truth: our food is killing us and the government is powerless to stop food companies from making it worse. I spoke to David and director Stephanie Soechtig about the film.

I want to start with the end — to me the most interesting part of the movie was what I call the Citizens United problem,orporate involvement in making policy decisions about health and nutrition and disclosure. One of the most devastating revelations of the film was the story about the way the industry softened findings of a World Health Organization report on the impact of sugar on health.

SS: What’s interesting about the WHO report was just how hard it was to actually find that story. Peter Jennings, who appears in a clip, was the only American newscaster who covered that. I found it initially, in a paper from the UK, and I contacted the head of the World Health Organization at the time and asked him more of the story but I couldn’t find anything in the press on this other than that one Peter Jennings clip. We really had to dig hard to unearth that and it really didn’t get any mainstream press attention in the US. And the headline in the UK paper was “George Bush is beholden to sugar barons and he is jeopardizing the future of American children.” It was an incredibly damning letter the WHO had sent to Tommy Thompson at the time. I’m a journalist by trade and had I seen that, it would have been my lead story. It was a really damning letter and it got no coverage. So it was just interesting to see just how the media was a bit complacent in what happened as well.

fed up poster

And what do you think is the reason for that? Do you think it’s because of their advertisers? Do you think that they sensed that there isn’t an interest in this as an issue?

SS: Yeah, a hundred percent. Look at the recent effort of the voluntary guideline to stop marketing to kids. Some of the people that were up there lobbying against it were some of the major networks and you saw Viacom and Nickelodeon and all of them up there because they are reliant on the advertising dollars. So everyone has a dog in this fight it seems.

LD: No one cares about the health of the American public.

Another area where that came up was the lack of transparency around sugar on labeling of food. What went into the decision not to have a percentage displayed?

LD: I think that the industry has been fighting that from day one. I don’t think that anybody even tries to do it anymore. It’s all part of the conventional labeling, completely accepted. That’s got to be some serious under the table stuff that’s gone on to keep that off the label. But you know what’s funny about it? What the truthful daily recommended amount of sugar that you need per day is? It is zero, zero! You can imagine how damning that number would be for all these products!

That chart that you show about the amount of sugar in our food is really shocking. Every morning I take calcium vitamins and because of the movie I looked at the sugar content and I was shocked! As soon as I’m done with this jar I am going to try to find some calcium that doesn’t have sugar in it.

SS: Exactly! And that is the whole point of the movie. We want to level the playing field for people. It’s heartbreaking that families think they are doing the right thing, think they are making the healthier choice and what they are eating is making them sick. It’s not right! And just look at yogurt as a great example right now. Yogurt is marketed to death as a healthy choice for breakfast and if you look at the sugar content of most of these fruit filled yogurts, honestly it’s a dessert.

The other thing that surprised me was about the takeover of full lunchrooms by fast food companies. Is that based on lobbying at the local level or is that a purely economic decision — where did that come from?

SS: We met with a principal and she was just as distraught as anyone that her student body was able to buy diet soda and candy bars for breakfast. And she felt that her hands were tied as well too. She said, “There’s nothing I can do about it.” And I think everyone just feels a little hogtied about the policies. What is missing is a common sense approach. We all know that tomato paste isn’t a vegetable and that french fries aren’t vegetables. And I think that we were all really shocked when we saw the footage that these kids were sending us back that they had slushy machines and McDonalds in their cafeteria.

How did you find the kids that struggling with obesity and their and the families?

SS: We spent a little over a half a year just calling schools, churches, synagogues, different hospitals, doctors that specialized in diabetes and obesity and we’d say, “We’re looking for some families that could give us sort of a look into their world. What was making it so hard to make good food choices?” And it was incredibly difficult to find people. It was incredibly labor-intensive. But it’s incredibly courageous of the families. You saw how candid they were with. It all just kind of fell into place I think the way it was supposed to because we found these incredible families who really opened our eyes to things that we had no idea were happening.

And yet they didn’t really make much progress.

SS: We weren’t making a reality show. This wasn’t “The Biggest Loser.” We didn’t send trainers to them. This was asking them to show us what was happening in their lives. They were our field reporters on the ground showing us life on the front lines. So how could they make progress? What they showed us is how much misinformation is out there. And the answers to what is happening is this film. So I think the real story now is to see what happens once they’ve seen the film, what progress they make then.

LD: You saw the end of the movie that Tina and Brady started cooking real food and they changed their lifestyle. Tina has lost 100 pounds. Of course, Brady has had a tougher time. It’s the entire food carnival environment we are living in. So Brady went on to get a job at Bojangles and his school asked him to sell candy bars to raise money. Te second he left his house, this is what he is dealing with so it is not a big surprise he gained the weight back.

SS: I don’t know why are so shocked that his school asked him to sell candy bars. I mean, there are Girl Scouts selling cookies right on every corner. It’s crazy.

And the ads for these foods are always saying, “You deserve this,” or “This is going to help you get your energy back.” 

LD: “Open happiness.”

SS: And happiness is used as a marketing tool for everything! I mean it’s really outrageous, it’s outrageous!

What kind of research material are you developing for people to have to follow up and learn more?

SS: We have a great website. We have some school curriculum on there already and a discussion guide. And one of the goals of the movie to get our 60 minute version of it into every school in the country.  We made the movie with kids in mind, we want kids to see movie and be empowered by it. Another thing we are doing and it’s never been done before, we have dubbed a Spanish language version of the movie which is going to be released on May 16th in certain markets. So I think we’re doing as much as we can and we are hoping that the single most important thing is for people to come out to the theaters and see this film.

And I have to say, the things I think we put out are so powerful. I mean, look at our poster. I think the poster really breaks through the haze of media stuff out there. I think it is iconic. It was one of the most popular Instagrams the week it came out. We have an incredibly powerful trailer which kids are posting on their Facebook page and helping us get the word out so I think that we’ve got lots of ambassadors and social media support so I hope we are getting the word out.

LD: I think the film really unfolds like a murder mystery thriller. It is not a dry educational documentary. It really plays like a film more than a typical documentary.

 

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Directors Documentary Interview

Interview: Rachel Boynton of Oil Business Documentary “Big Men”

Posted on March 30, 2014 at 7:39 am

Documentarian Rachel Boynton (Our Brand Is Crisis) spent seven years filming “Big Men,” a documentary about what happens when the American oil business meets a previously unknown oil reserve in Ghana.  Is it possible for American business, with its obligations to generate returns for shareholders, to develop operations in a poor country without leading to corruption and abuse?  Boynton takes an even-handed approach, showing us the story — and the conflicts — as they develop.

The film’s central story follows a small group of American explorers at Dallas-based oil company Kosmos Energy. Between 2007 and 2011, with unprecedented, independent access, Big Men’s two-person crew filmed inside the oil company as Kosmos and its partners discovered and developed the first commercial oil field in Ghana’s history.

Simultaneously the crew filmed in the swamps of Nigeria’s Niger Delta, following the exploits of a militant gang to reveal another side of the economy of oil: people trying to profit in any way possible, because they’ve given up on waiting for the money to trickle down.

So what happens when a group of hungry people discover a massive and exquisitely rare pot of gold in one of the poorest places on earth?

Scott Foundas wrote in “Variety”

“Like a number of recent hot-button docus, from ‘Crude’ to ‘Inside Job,’ Rachel Boynton’s extraordinary ‘Big Men’ should come tagged with a warning: The side effects of global capitalism may include dizziness, nausea and seething outrage. Using razor-sharp journalistic skill to untangle the knotty saga of an American petroleum company’s entrance into the West African republic of Ghana, Boynton’s film also poses a series of troubling philosophical questions: Is unchecked greed an intrinsic part of the human character? Is ‘the greater good’ ever more than a convenient euphemism where big business and big government are concerned? Wide fest exposure and ancillary sales seem assured for this Tribeca world premiere, which also richly deserves a theatrical pickup.”

Boynton talked to me about making the film and the challenges of telling a complicated story.

As is said by several different people over the course of the movie, we all are human beings with the same impulses. So why is it that there are such different outcomes?

Well, in Ghana we don’t know what the outcome is going to be, right? That was sort of one of the conundrums of the film. I knew that watching the film anyone would want to know, are the people in Ghana are going to benefit from this? And I was never going to be able to stick around for twenty years to find out.  I needed a way to contemplate that question, if not to find an answer at least to give them another question.

You show a representative from Norway who provides a counterexample, a very credible, fair system in which all of the citizens of the country share in the benefits from the oil extraction.  And then you show Nigeria as another option, where corruption has been a terrible problem.  What makes the difference?

Norway is a pretty homogeneous society, you know, a lot of unity there.  There are 250 different languages spoken in Nigeria, not to mention the dialect.  So you’re in one town and you go five km down the road and they don’t speak the same language. And it’s literally like the tower of Babel, very difficult for people to communicate with each other let alone come to some kind of consensus as a nation. And I think that kind of diversity is both of something of beauty and strength and at the same time something that is incredibly difficult to overcome when you’re trying to come to some sort of national unifying consensus. Or if you are trying to have leaders, this notion of everyone looking out for themselves is something that unifies everyone in the movie. And there’s a line in the film from someone who works for the Ghanaian national Petroleum company on the board and he says that he doesn’t believe that self interest is an intrinsic part of human nature, that what unites us needs to be greater than what divides us. And I love that sentiment, I love the idea but it’s much more difficult to achieve than it is to say and it’s much harder to achieve in a place as diverse as Nigeria.

How did you become interested in this story?

I made Our Brand Is Crisis and it was very well received on the festival circuit. It did well for itself and I was very pleased and excited about how it was done. It was my first film as a director and I felt kind of empowered coming out of that film to do something more ambitious. I was at a point in my life where I wanted to do something really epic and big and difficult.  And at the time oil was all over the news. I’d turn on CNN and literally every five minutes there would be a segment about the price of oil and fears over a hundred dollars a barrel.  It was just on everyone’s lips and I thought, “This is interesting.  Everyone’s talking about oil and yet I’m not seeing anything about this most important resource from inside the industry. Wouldn’t it be interesting to get in that industry?” I could do that and then I started fishing around. Where would I go first? What I was gonna do?

And as I was doing some research I discovered that the Gulf of Guinea off the Coast of West Africa was this region that the Bush Administration and all of the oil majors were paying enormous attention to as this new frontier for oil exploration. They were all talking about how there was a lot of underexplored territory there. And that new technology was allowing them to look for oil there.  So I said, “Oh well, that’s kind of interesting, that could be an interesting place to go look at,” and then at the same time I was really thinking about this militancy popping up in Nigeria and all these stories about militants attacking pipelines and kidnapping oil workers started appearing in the news. And I said there has to be a movie there, that’s conflict, drama, and that equals movie, right? So I bought a plane ticket to Lagos and I went to Nigeria and that’s how I started.

My original idea was that I was going to get access to an American oil company operating in Nigeria and the whole thing was going to be set there. And I spent basically a year and a half traveling back and forth between Nigeria and America like a crazy person, sort of trying to find the movie, trying to get access to people, trying to get to know people so that I could guarantee our security, trying to get the right permissions to put together a movie, right? But I didn’t start by knowing exactly what the movie was.

So in 2007 I had written several emails to guys at Kosmos Energy.  They had this reputation as being guys who could find oil where no one else could and they had all worked together at a company called Triton Energy in the early 90s to discover oil off the coast of Equatorial Guinea. So a lot of people were interested in what they were going to do next.  They managed to raise a ton of money from Blackstone before they had drawn their first well as a company. And so I knew who they were and I filmed at this thing called the Offshore Technology Conference and I happen to find someone from Kosmos on a panel there talking about Nigerian oil.  I asked him out to lunch, and I pitched him on the idea of making a film.  When I first filmed with them at the Offshore Technology Conference, that was in April, May of 2007, just after that they drilled their first well as a company in June, July 2007. And with that well they discovered the Jubilee field and I basically said, “You know there’s a potentially great film here and it would be great to do something about you guys,” and he said, “Why don’t you come and pitch the guys who started the company?” So I went to Dallas and I did a PowerPoint presentation. And it was a really lame PowerPoint presentation but they said yes to me and that’s how I got access to the company.

The film has a pointed contrast between between what the Wall Street guy said about reputation and how important reputation is and other participants, who in their own ways talk about how they are perceived.  Even the masked gang who destroy the oil drilling equipment talk about being in the film because they want to be famous.

Yes, everyone talks about reputation.

Everyone is very, I guess I’d say, media-savvy.  How do you as a filmmaker get past the way the people you are filming try to spin you?

I’ve made two movies now about people who don’t exactly wear their heart.  I would say the people in my last film were much more conscious than the people in this film because that’s what they did for a living. These guys, when I did my little PowerPoint presentation, one of the things that was at the top of our PowerPoint presentation was something like,  “movies are good for your reputation” and we all know that. It’s about wanting to be big and so of course one of the reasons why they are talking to me is that they want to be big and being big is two things; It’s having a lot of money and it’s having a big reputation, a good positive big reputation. And certainly being in a film is linked to that… Of course.

I don’t feel like I had the wool pulled over my eyes as a filmmaker.

I think anyone talking… Me talking to you okay; listen, I’m not going to tell you my deep dark secrets that I don’t want anyone to know. I’m not going to tell you that because I don’t know you and you are going to publish the interview. There’s certain things that one just doesn’t do and I think that’s kind of human. And I think certainly, one of the things I believe is a filmmaker is that you have to be respectful of people’s limits. And, you have to understand that people are only going to go so far in what they are willing to reveal and you have to accept that about them and embrace that about them and work with what you have. And frequently I would say, nine times out of ten, people will give you more than they think they will because they feel comfortable and they feel not judged and when people are not being judged they are more willing to be open. And openness is what makes someone in a film interesting, in a documentary right? The capacity to get someone being open.

That interview with Jim in the film I think is a phenomenal interview. It’s just that one of the best interviews I’ve ever done in my life. An amazing interview!  Because we just had each other. At the time we did that interview, we trusted each other. I didn’t film him and then show it to people the next day. He felt he could trust me. And he could trust me. I was trustworthy and so he trusted me.  As a filmmaker, I am not interested really in “gotcha” filmmaking, like trying to do something behind someone’s back. I really don’t think I am naïve. And I don’t think the movie feels naïve. I saw this documentary about Nigeria once and the filmmaker says in the documentary; “I decided I just was going to come in and film whatever I saw.” And thought to myself, “what the heck are you talking about?! How can you possibly do that?! It’s Nigeria! Everyone’s lying to you! How in the world could you possibly be coming in and showing what you see?”

So, one of the reasons the film is so layered and incredibly dense and there is so much going on in this movie, is because the truth is incredibly complicated. And one of the ways of getting at that is to contrast and comparison. It’s not just through showing what one person says.

That opening of the wasp on the huge and deteriorating oil equipment is so striking. Tell me why you chose that as a way into the story?

Well, Jonathan Furmanski and I talked about about insects. I was very interested in insects, I kept asking him to film insects. He knew I wanted him to film insects. That said, he found that image. Like, I was busy, I can’t remember what I was doing and he was getting shots; just beautiful shots at the well and things around the well. And he saw this little wasp’s nest being built underneath the oil, the ancient oil well and he got this great image. It’s my little “hats off to Darwin’” scenario I guess, a little bit. I’m very interested in the connections between things and I’m interested in this notion of self interest, and of building things and tearing things apart. And the wasps, for me it was really more about the feeling of the thing, the tone that it sets, that sort of smell of potential threat, the buzz in the background and the thing that strikes that’s got this thing around the end of it that’s going to watch out for itself, don’t step on it, building its nest under this well. For me, it was really about that tone because that’s the tone of the film.

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Directors Documentary Interview

Interview: Patrick Creadon of “If You Build It”

Posted on February 23, 2014 at 8:00 am

Patrick Creadon is the director of the new documentary “If You Build It,” the story of an idealistic young couple who movie to a depressed North Carolina community to teach teenagers how to solve problems with design.  He talked to me about the town, the couple, Emily Pilloton and Matt Miller, and why this story was so meaningful to him.

https://vimeo.com/79902240

What led you to this story?

When I was growing up, the television show “This Old House” was by far my favorite TV show.  I was the nerdiest kid on the block and I loved PBS. But I particularly loved that show and I loved seeing things getting torn down and rebuilt, or not torn down but redone, and fixed.  The fixing of things, and loving things, and taking care of things was incredibly inspiring to me.  I loved it.  I loved everything about it.  And truthfully, I also love the movie “The Breakfast Club” so for me, this was like a mash up.

I was around sort of filmmaking when I was a kid.  I did some acting, but I never considered it to be a life pursuit.  It was more like a hobby that we did as kids.  We have some really fun experience with doing it but I really, really love documentaries.  And being around filmmakers, I realized I could be a documentary filmmaker and that could be a thing.   I’ll do that.  And I worked for WTTW for about three years when I got out after college.

And I did that for three years.  I studied film at the American Film Institute here in LA.  I came out in one graduate school.  And for about 15 years, I was a freelance cameraman and I was shooting other people’s stuff, documentaries, and TV shows, and stuff.  And my wife and I made a documentary about the New York Times crossword puzzle called Wordplay. That was our first film and it was a wonderful experience. We did it because we love crossword puzzles and I literally was terrified the year we were making that film that somebody else was going to make one because I couldn’t believe that nobody has done a Will Shortz movie.  We made it in our spare bedroom.  We never thought it would get out there the way it did.  And it gave us a lot of freedom.  I mean not financially believe me. Documentary is challenging but people could see that we could do offbeat stories well and so the next movie was I.O.U.S.A., which is a non partisan look at the national debt.

And then along came this story and for a reason I already mentioned, it resonated with me.  I loved design, I love fixing things, I love a high school story. We thought that there could be some really great characters that we would meet and kind of a culture clash between Emily and Matt and the students. The bottom line is Christina and I have three young daughters who are in public schools in LA.  It felt like there were a lot of compelling reasons to make this movie so even though it was a story that took place in a small town that we have never even heard of, it felt incredibly personal to. 

This is the story of a small group in a small town but there are some important big issues and lessons with broad applicability, too.

I think it takes a little time for people to understand what’s in it for them like what is in this movie for me.  And what we’ve learned over the last three-and-a-half years since we started is that, I know this sounds lame, but there is something in this film for everyone.  I really firmly believe that.  So whether you’re a parent, or a student, or a retiree, or a young person looking for their first career, or someone who’s midcareer and they have some community projects that are thrown in their side and they can’t figure it out how to fix it like I think what I’m trying to say is I think that our country is in a like a reboot moment like we’re rebooting a lot of things.  We really are rethinking the way we’ve done things and the way we should be doing things.  And the challenge there is that that’s a very scary moment, but it’s also a very exciting moment.  And as people are thinking about rebooting things in their lives, it’s a good time for some designed thinking.  And it’s a third time to really think about problems from a fresh perspective and I think that that’s what designers do.  I really believe in that.

One of the things I wrote in my notes was this movie answers the age old question of “When am I ever need calculus?”

It’s hard to get truly inspired when you’re taking PE Online.  That’s just not going to inspire a kid.

Why was it important to include the earlier story about Matt’s failed effort to donate a house that he built in Detroit?

Well I think it’s really fascinating and it’s a little heartbreaking when you see the story about what happened. Honestly, our biggest fear with this film from the beginning was, “Oh no!  We’re making a Kumbaya movie.” Where everyone’s going to sit around the campfire and sing a song and there will be nice people doing nice things.  And that might be a little lame frankly.  And from the very first day, we realized how hard it was to do the kind of work that Matt and Emily were doing.  I mean our very first trip was when the school superintendent was forced to resign, that was shortly after we got to town. We went to North Carolina about one week every month for a year.  On one of our trips, Matt was looking like his dog has died or something and I said, “What’s wrong, Matt?”  He had just gone back to Detroit and saw the condition the house was in. But the thing is I’ve met so many folks in the non-profit space we’ve all got our Detroit story, everyone of us has a story like that. And it’s talking about rebooting, really rethinking charity. Never give a guy a fish but teach him to fish. So the thing about Matt and Emily and the thing about our film is, they haven’t really reinvented any wheels here.  The one thing they did that’s unusual and I think that is cutting edge is they took this curriculum into a high school.  And to my knowledge, this level of certification and this level of ambition is unique.  These kids were basically learning graduate level and college level skills.  So that is unique but project-based learning, new charity models, community redevelopment, new educational experiments, I don’t think Matt and Emily had a monopoly or anything of those things or they aren’t the creator of either of any of those sorts of things.  They’re certainly not the creator of this idea of design thinking. What they did though, they took a risk.  They took ten kids for a year and spent three hours a day with them and taught them something that most people thought was way above them, way above their heads and the kids are not going to be able to keep up. And the kids loved it.  You saw it.  You kids loved it.

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Directors Documentary Interview

Exclusive Director’s Cut of Salinger Biography on PBS

Posted on January 8, 2014 at 8:00 am

American Masters launches its 28th season with the series’ 200th episode: the exclusive director’s cut of Shane Salerno’s documentary, Salinger, premiering nationally Tuesday, January 21, 2014, 9-11:30 p.m. on PBS (check local listings) with 15 minutes of new material not seen in theaters.

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