‘Harry Potter and the Half-Blood Prince’ Clip and App on iTunes

Posted on July 9, 2009 at 12:00 pm

I’m very excited about the new Harry Potter movie, opening next Wednesday and already setting records in ticket sales. Want an early peek? Making its worldwide debut today is an exclusive podcast titled “Being Me Has Its Privileges,” from the upcoming theatrical release, hosted by Daniel Radcliffe (Harry Potter), Rupert Grint (Ron Weasley) and Emma Watson (Hermione Granger. In their continuing search for the retrieval and destruction of Voldemort’s Horcruxes, Dumbledore takes Harry on a dangerous venture into an unknown cave where he believes they will find one of the dark objects. Because of the perilous nature of the journey, Dumbledore makes Harry promise that he will do whatever it takes to save himself – no matter what.
Also debuting today is an all-new “Harry Potter and the Half-Blood Prince” app that is available for free on the Apple App Store at www.itunes.com/appstore/. Fans can interact with an authentic recreation of Dumbledore’s Pensieve – a device that allows them to view memories by unlocking Memory Vials to explore the vast assortment of official film content that appears in the Pensieve including: videos, posters, character information; and much more. . They can insert themselves and their friends into a Wanted Poster or the Daily Prophet by using the iPhone camera or uploading a photo from their album on to an iPod touch.
Additionally available is a special Harry Potter Retrospective clip, which gives fans a chance to relive the magic of years one through five.

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