Chipotle’s New Ad Has a Haunting Beauty

Posted on September 15, 2013 at 3:45 pm

This beautiful animated film promoting Chipotle’s new game features Fiona Apple singing a haunting version of the “Willie Wonka and the Chocolate Factory” song, “Pure Imagination.”  So, a song that once paid tribute to a candy factory is now being used in an understated and creative way to promote healthy, non-GMO food.  Nicely done, Chipotle.

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