Wait, a Theater Wants to Encourage Texting?

Posted on May 4, 2012 at 3:28 pm

A panel at industry gathering Cinemacon seemed to support the idea of allowing or even encouraging texting during a movie.  David Lieberman reports on Deadline that some theater chains believe that today’s ticket buyers are so attached to their devices it does not make sense to expect them to sit through a movie without staying in touch to share their thoughts.

The only one to take a firm stand in opposition was

Tim League, CEO of Alamo Drafthouse — a small chain that makes a point of throwing out customers who talk or text during a film. “Over my dead body will I introduce texting into the movie theater,” he says. “I love the idea of playing around with a new concept. But that is the scourge of our industry. … It’s our job to understand that this is a sacred space and we have to teach manners.” He says it should be “magical” to come to the cinema. But  Miles shot back that “one person’s opinion of magical isn’t the other’s.”

I find it rude and distracting when movie-goers take out their smart phones and iPads in the theater.  But I could see a “Sing-along Sound of Music”-style special screenings of cult films like “The Room” and “Rocky Horror Show” that encourage texting and even show the running commentary across the bottom of the screen, something like a cross between “Mystery Science Theater 3000” and “Pop-up Videos.”

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She Texted. We Kicked Her Out.

Posted on July 1, 2011 at 8:00 am

Hurray for the Alamo Drafthouse movie theater for standing up for the rights of movie-goers by kicking out a woman who was texting in the theater.   The Alamo’s policy is clear.  Since 1997 it has had a strict no-talking policy amended over the years to include other annoying and distracting behavior made possible by electronic devices.  After two warnings, a woman who persisted was ejected from the theater without a refund.

She then demonstrated the class and dignity one might expect from someone so ignorant and inconsiderate by leaving an hilariously piggish and downright idiotic voicemail with her views on the way she was treated and, in what I am sure was considered good news by Alamo’s managers and audiences, vowed never to return.  Alamo has turned this lemon into lemonade with a short played before their feature films.  Here is the censored version.

 

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