#Where’sRey — Why Do “Star Wars” Action Figure Sets Leave Out the Main Character?

Jen Yamato writes on The Daily Beast about the infuriating and inexplicable omission of Rey toys from “Star Wars: The Force Awakens” sets.

The #WheresRey hashtag first trended over a month ago when Star Wars fans noticed a shocking lack of Daisy Ridley in Disney’s onslaught of The Force Awakens merchandising. The hashtag took aim at the glaring lack of Ridley’s Jakku scavenger heroine Rey from a Target exclusive toy six-pack that included her three new male co-stars John Boyega (as Finn), Oscar Isaac (as Poe Dameron), and Adam Driver (as the Sith junior lord Kylo Ren) alongside Chewbacca, an unnamed Storm Trooper, and an unnamed First Order pilot….As disappointing as it was to see Rey left out of the Target six-pack of The Force Awakens figures, it came as an even bigger shock when fans discovered Hasbro’s popular Star Wars: The Force Awakens Battle Action Millennium Falcon set (retail: $139.95) comes with a light-up Millennium Falcon, a BB-8, a Finn, a Chewbacca…and no Rey.

So, a character who does not even have a name rates a toy but the lead character who (spoiler alert) HAS THE FORCE and actually FLIES the Millennium Falcon does not?

Rey is a sensational hero for boys and girls and should be a part of any Star Wars play. Memo to Disney: these are the toys we’ve been looking for.