Spider-Man Licorice and Other Weird Marketing Gimmicks
Posted on July 11, 2012 at 3:55 pm
Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.” It’s funny that the Pez dispenser was the first reveal of the movie’s villain. I am not surprised by the fast-food and junk-food tie-ins. That ring toss is just weird. But, once again, I object to the toys that are designed for children much too young to see this PG-13 movie.