Baby Einstein has to admit their DVDs do not educate
Posted on February 27, 2008 at 8:00 pm
Three cheers for the Campaign for a Commercial-Free Childhood. In a press release issued today, CCFC announced that “As a result of CCFC’s Federal Trade Commission complaint, Baby Einstein has completely redesigned its website and is no longer making educational claims about its DVDs and videos.”
I have been a long-time critic of DVDs for under-twos and am delighted that they can no longer be marketed as “educational.” Studies have shown that babies learn less from watching these DVDs than they do from spending the same amount of time observing the world around them. The FTC and Disney have acknowledged what parents have known for thousands of years — that babies learn best from interaction and observation.