Is television still a vast wasteland?
Posted on May 9, 2010 at 12:46 pm
Forty-nine years ago today my father, Newton Minow, in his first speech as Chairman of the Federal Communications Commission in the Kennedy administration, gave a speech to the National Association of Broadcasters that has been widely quoted and anthologized as one of the most memorable and influential speeches of the 20th century. It has even been featured on game shows like “Jeopardy” and “Who Wants to be a Millionaire” and board games like “Trivial Pursuit” and on the SAT. And it led to his being “honored” by the creators of “Gilligan’s Island” — they named the sinking ship after him: the S.S. Minnow.
This is the part of the speech most often quoted:
When television is good, nothing — not the theater, not the magazines or newspapers — nothing is better.
But when television is bad, nothing is worse. I invite each of you to sit down in front of your television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland.
You will see a procession of game shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons. And endlessly commercials — many screaming, cajoling, and offending. And most of all, boredom. True, you’ll see a few things you will enjoy. But they will be very, very few. And if you think I exaggerate, I only ask you to try it.
Is there one person in this room who claims that broadcasting can’t do better?
The speech is well worth reading or listening to again. Dad says that the two words everyone remembers are “vast wasteland,” but the two words he wishes everyone would remember are “public interest.”
Here is a 2003 interview with Dad about the speech. He is often asked whether he thinks television is still a vast wasteland. He says that parts of it have become a toxic waste dump. But he still loves television and never missed an episode of “The Sopranos.” His favorite show is CBS Sunday Morning.
Dad’s most recent book was published in 2008: Inside the Presidential Debates: Their Improbable Past and Promising Future. He has been involved in planning every Presidential debate between party nominees and independent candidates in American history, starting with Kennedy-Nixon in 1960 and currently serves as vice-chairman of the non-profit Commission on Presidential Debates, which most recently assisted the UK in holding its first-ever televised debates between the party leaders.
I’m very, very proud of him. And he’s the world’s best dad, too!