There’s a new kid at Riverdale High School. Archie Comics has announced that this fall Kevin Keller will join the gang at the maltshop and become the series’ first openly gay character.

“The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie’s hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books,” stated Archie Comics Co- CEO, Jon Goldwater.

VERONICA #202 features the full-issue story, “Isn’t it Bromantic?” that introduces Kevin, Archie Comics’ first openly gay character. Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger eating contest at Pop’s Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent.

In addition to the new ongoing achievements at Archie Comics–the #4 iPad book app and most downloaded comics on iTunes, the launch of Stan Lee Comics, Archie’s Red Circle superheroes at DC, and exciting new partnerships with Abrams, Dark Horse and IDW–the introduction of Kevin as an openly gay character is part of the commitment to keep Archie properties reflective of the current world of teens and teen media.

The gentle, sweet comedy of the Archie comics has brought important lessons about inclusion in the past about Moose’s learning disabilities. The frank but casual approach to the new gay character and to Archie’s kissing Valerie of Josie and the Pussycats shows that Archie’s hairstyle may never change but that he and his writers keep up to date and want their readers to be, too.