Google’s YouTube Kids is Saturated with Stealth Ads

Posted on April 11, 2015 at 3:37 pm

In February of this year, Google launched the YouTube Kids app, specially designed for “little thumbs” to get kids hooked on devices and videos as soon as they can hold an iPhone. They assured parents that the app was completely safe to use and that all content was family-friendly.

I support the policy of the pediatricians’ association of no screen time of any kind under age two and strictly limiting it thereafter, but I recognize that there are times when it can be handy to have a way to distract and entertain a child. And I can appreciate how important it is for parents to have some way to allow kids to get what’s best on the internet without the risk that a search for say, “dolls” or “spanking” will bring up something disturbing or inappropriate.

Unfortunately, Google and YouTube Kids have saturated the app with commercials, including channels devoted to brands like McDonalds, Barbie, Fisher Price, and LEGO. A detailed complaint filed by a coalition of public interest groups representing children and consumers calls on the Federal Trade Commission to give parents the same kinds of protections that they have imposed on television programming directed at children, requiring a bright line demarcation between advertising and programming, for example.

YouTube Kids is a long way from that now. Much of the advertising is “native” and completely integrated with the other content. While some ads on the app have disclaimers noting, for example “compensation provided by McDonald’s,” this is a problem in an app for kids, who are (1) too young to understand what “compensation provided” means, (2) too young to comprehend the difference between sponsored and un-sponsored content, and (3) TOO YOUNG TO READ.

I was quoted in this SFGate article about advertising on YouTube Kids. “Google has said they are curating material they guarantee is OK for children, so they have to do better than this.”

Google says that they need advertising in order to keep the app free for all families. I appreciate that. But, as they say, on the internet, if you’re not the paying customer, you’re the product. We should not be selling our children to advertisers, and Google should not be acting as broker.  Visit the FTC’s website to file a complaint.

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Advertising Internet, Gaming, Podcasts, and Apps Marketing to Kids Media Appearances Parenting Preschoolers

Barbie’s Bald Friend

Posted on April 21, 2012 at 3:58 pm

Mattel has announced that they will make a bald fashion doll, a “friend of Barbie,” to give to children with cancer and illnesses that cause hair loss, following a Facebook campaign co-founded by the mother of a girl who became bald following cancer treatment.  The doll will not be sold; Mattel will distribute the doll in children’s hospitals and other treatment centers.  She will come with wigs, hats, and scarves “to provide girls with a traditional fashion play experience.”  This is a wonderful idea; I know girls will be comforted to have a doll who shares their experience.

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What Happened to Ken?

Posted on November 8, 2009 at 10:07 am

And while we’re on the subject of makeovers, what is happening to Ken?
Barbie’s beau has had to endure some humiliating looks since he arrived on the scene in 1961. Of course his function is primarily as arm candy for Barbie, and so his primary job is looking good in a tux or whatever best matches her endless variety of outfits. When Barbie was a bride, he was the groom. When Barbie was Dorothy (and the Wicked Witch), Ken was the scarecrow (and the tin man and lion).
But Mattel has announced that Ken’s latest incarnation is “Palm Beach Sugar Daddy.”
I am not making this up.
Mattel says that this is intended for adult collectors, not children. It will be available in April for $81.99. Still, there is something louche and just plain creepy about this.

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