More Madness from the MPAA Ratings Board

Posted on December 15, 2010 at 11:27 pm

Two movies opening up this week get a PG rating. One is “Yogi Bear,” based on the cartoon series for children about a bear who steals picnic baskets. The other is “Tron: Legacy” a high-tech action film that involves peril, abandonment, deaths of parents, and characters who are destroyed by being shattered into billions of tiny fragments.
Does anyone think this makes sense?

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Commentary Understanding Media and Pop Culture

Roger Ebert Cites Me in MPAA Ratings Op-Ed

Posted on December 12, 2010 at 7:34 pm

I am honored to be mentioned in Roger Ebert’s outstanding op-ed about the MPAA ratings, and thrilled with his support for what I do. Last week, on appeal, the MPAA lowered the rating of “Blue Valentine,” a searing portrait of a deteriorating marriage, to an R. Its explicit sexual material had given it an NC-17, which meant that many newspapers would not accept ads and many theaters would not show it.
Ebert says:

The MPAA should have changed its standards long ago, taking into account the context and tone of a movie instead of holding fast to rigid checklists….It’s time to get pragmatic about this. The current ratings system is useful primarily for the parents of small children who are concerned that images or situations may be disturbing for young minds. They know a G film is harmless and a PG almost certainly is, and a PG-13 may or may not be. It’s an open secret that some naturally PG movies have an element or two thrown in to earn a PG-13, so teenagers aren’t scared off. That’s not a step forward.

Obviously, what parents really want is an evaluation, exactly what Mr. Valenti said the MPAA could not provide. When they’re informed that a PG-13 contains “language, some intense situations and smoking,” what have they learned? On the Internet, useful guides to content are everywhere. Critics like Nell Minow, the “Movie Mom,” write intelligently for parents about the content and context of films.

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More on the MPAA’s Bad Call on ‘The King’s Speech’

Posted on November 7, 2010 at 8:25 am

From the Hollywood Reporter with more on the controversy over giving “The King’s Speech” an R rating for a brief scene of bad language (in a vocal exercise):

Another Bad Call from the MPAA,” lamented influential Movie Mom blogger Nell Minow (daughter of FCC chairman Newton Minow, who gave the famous 1961 “vast wasteland” speech about TV). “I don’t think there’s any reason for the idiotic rules they have on language except that it’s so easily quantifiable,” Minow tells the Race. “The MPAA operates like a star chamber of secrecy and insularity.”

Minow submits four demands:
1. Transparency about who is on the board and what their backgrounds are.
2. Include some people with expertise in child development and media literacy and maybe the PTA or someplace like that.
3. Term Limits — those people have seen so many Saw movies they have lost their sense of what is appropriate.
4. Some right of appeal when a rating is clearly out of whack.

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Understanding Media and Pop Culture

Another Bad Call from the MPAA

Posted on November 1, 2010 at 10:45 pm

The ultra-violent “Saw 3D” gets an R. The ultra-explicit and disgusting “Jackass 3D” gets an R. But how does “The King’s Speech” get an R? This is an acclaimed historical drama about the King of England (Colin Firth) who has to have speech therapy to help his stutter. As a vocal exercise, he has to say some bad words. And so it gets an R rating. The LA Times’ Patrick Goldstein has an excellent article about the arbitrariness of the MPAA’s rules and the outrageous results.

To call the decision crazy and unhinged would be to let the MPAA off too lightly. Its ratings decisions, which frown on almost any sort of sex, frontal nudity or bad language but have allowed increasing amounts of violence over the years, are horribly out of touch with mainstream America, where families everywhere are disturbed by the amount of violence freely portrayed in movies, video games and hip-hop music.

He quotes Tom Hooper, director of “The King’s Speech.”

“What I take away from that decision,” says Hooper, “is that violence and torture is OK, but bad language isn’t. I can’t think of a single film I’ve ever seen where the swear words had haunted me forever, the way a scene of violence or torture has, yet the ratings board only worries about the bad language.”

And he quotes me:

he ratings board judges violence on a far more amorphous and clearly subjective sense of overall tone. That discrepancy sets up the MPAA for all sorts of criticism, much of which has come from Nell Minow, a corporate governance expert whose must-read Movie Mom blog has frequently taken the MPAA to task for its inconsistencies.

“The ratings decision on ‘The King’s Speech’ is just another example of how completely out of touch and useless the guidance is that we get from the MPAA,” Minow told me Monday. “The one thing we want from them is a general sense of where a movie fits into our family values. But by putting ‘The King’s Speech’ in the same ratings category as ‘Kill Bill’ or ‘Scarface’ or ‘Saw,’ then it really makes a mockery of the whole system.”

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Commentary Parenting Understanding Media and Pop Culture

Reduced Smoking in Hollywood Movies

Posted on August 23, 2010 at 3:59 pm

The US Centers for Disease Control and Prevention, a government agency, has listed cigarettes in movies as a key factor in teen smoking. The Institute of Medicine of the National Academy of Sciences has said that studies show a clear link showing that kids who watch movies with smoking are more likely to smoke.
So, it is a small step forward that the CDCP announced last Thursday that scenes of smoking in high-grossing films fell to 1,935 incidents last year, down 49% from the recent peak of 3,967 in 2005.
This may in part be the result of a change in 2007 that includes smoking incidence in MPAA ratings, following four years of requests from state attorneys general and other groups. The MPAA has refused, however, to make smoking an automatic R-rating, even with an exclusion for historical accuracy in films like “Good Night and Good Luck.” “On April 22, 2009, the MPAA interrupted North Carolina Senate debate on landmark smokefree workplace legislation to demand a loophole for smoking in film productions. ‘The motion picture industry worries the bill would prevent actors from smoking on screen,’ reported the Associated Press,” according to Smoke Free Movies. They were successful in getting an exemption written into the law.
A significant factor in reduced smoking onscreen may also be pressure from websites that specifically review smoking in movies. Smoke Free Movies, a project of Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco, has a directory of actors with more than three smoking roles. Scene Smoking from Breathe California of Sacramento-Emigrant Trails, shows how smoking is shown in films, classifying it by whether it is the lead actor, a credited non-star, or an extra, whether the brand is shown, and whether the smoker is a good guy or a bad guy.
The CDCP says:
Although the behaviors and attitudes of family and friends are the main influences on adolescent decisions to use tobacco, the media–films, television, and the Internet–also influence these decisions.5-8 According to recent studies,
* Current movie heroes are three to four times more likely to smoke than are people in real life.5,6,9
* Young people in the United States watch an average of three movies a week, which contain an average of five smoking episodes each, adding up to about 15 exposures to smoking a week. Young people may be exposed to more smoking in movies than in real life.
* A teen whose favorite star smokes is significantly more likely to be a smoker.
* Approximately two-thirds of films seen today show tobacco use, including films that are rated PG or PG-13 and intended for young audiences.
* Films depicting tobacco use are increasing and are reinforcing misleading perceptions that smoking is a widespread, socially desirable, and normal behavior, and they fail to convey the long-term consequences of tobacco use.
Smoke Free movies notes, “The 390,000 kids recruited to smoke each year by the smoking they see on screen are worth $4 billion in lifetime sales to the tobacco companies. And that’s just in the United States.”
The CDCP has a video about the influence of movie smoking on teens called “Scene Smoking: Cigarettes, Cinema and the Myth of Cool.” It is available for view online or by DVD.

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Understanding Media and Pop Culture
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