Women Rule the Box Office

Posted on June 10, 2015 at 3:44 pm

“Spy” beat “Entourage” last weekend in the battle of the two R-rated raunchy comedies.  The one featuring women in all the lead roles was first at the box office with a robust $29.1 million, and the one featuring men in all the lead roles came in third, after the previous week’s release, “San Andreas.”  This continues a strong run for women-led films.  In May, Forbes pointed out that six of the top ten films were “girl-powered,” including “Pitch Perfect 2,” “Tomorrowland,” and “Mad Max: Fury Road.”  “Moreover, three of them were somewhat gender-neutral. Only one wide release in the top twelve was wholly male-centric. ”

Call it causation, call it correlation, or merely call it coincidence. Come what may, last weekend showed that a Hollywood release slate with copious female-centric options at the multiplex did not harm the overall box office one bit. Not all of these films are good, not all of them are explicitly “feminist” and not all of them are necessarily marketed in a way that highlights their female-centric nature. Yet they are major studio releases, playing at a theater near you, that star women, tell stories concerning women, and (in some cases) concern relationships and conflicts at least tangentially related to the gender of their protagonists and/or antagonists. However, they exist, and they are making money.


Related Tags:


Commentary This Week at the Box Office Understanding Media and Pop Culture
THE MOVIE MOM® is a registered trademark of Nell Minow. Use of the mark without express consent from Nell Minow constitutes trademark infringement and unfair competition in violation of federal and state laws. All material © Nell Minow 1995-2024, all rights reserved, and no use or republication is permitted without explicit permission. This site hosts Nell Minow’s Movie Mom® archive, with material that originally appeared on Yahoo! Movies, Beliefnet, and other sources. Much of her new material can be found at Rogerebert.com, Huffington Post, and WheretoWatch. Her books include The Movie Mom’s Guide to Family Movies and 101 Must-See Movie Moments, and she can be heard each week on radio stations across the country.

Website Designed by Max LaZebnik