Today, Twentieth Century Fox Home Entertainment (TCFHE) pledged to donate one million moments from its catalog of DVDs to community investment partners across the country. The initiative is part of its “Year of a Millions Moments” campaign celebrating movies made memorable, quotable, and unforgettable by the people who watch and embrace them. Working in conjunction with Fox Gives, the company’s philanthropic arm, the GREAT MOMENTS, GREAT CAUSES 18-city, 14-week mobile van tour will donate DVDs to selected community investment partners in each market with the ultimate goal of donating 1 million discs.
The tour will also give film fanatics and consumers nationwide the opportunity to recreate their favorite scenes from beloved Fox movies, filmed against a green screen. The tour van will double as a dressing room trailer, complete with hair, makeup and wardrobe, giving participants the feel of really being on a movie set. Once filmed, the clips will be uploaded to the Million Moments website for downloading and will be one-click sharable across all social networks. The site also has details about a contest with prizes. One lucky winner will become an instant millionaire.
Designed to celebrate the unique connection between a moment in film, its audience and the conversations it inspires, the Million Moments campaign allows movie lovers to experience and share the thrills, laughs and drama of real movie moments – whether it’s jumping off a building in “Die Hard,”chasing after a bus in “Little Miss Sunshine,”or showcasing “sweet” moves from “Napoleon Dynamite.”
The tour kicks off today in Los Angeles from the famous Twentieth Century Fox lot and will wind its way across the United States over the course of 14 weeks ending in New York City. In addition to events in Los Angeles and New York, consumer events will take place in markets nationwide including San Diego, San Francisco, Seattle, Phoenix, Dallas, Houston, Atlanta, Chicago Detroit, Minneapolis, Washington DC, Philadelphia and Boston. There will be media-only stops in Portland, Las Vegas and Baltimore.
Each month Fox will spotlight films that reflect a specific theme with moments… to shine (January), you love (February), to laugh about (March), kids love (April), for mom (May), for heroes (June), to sing about (July), to remember (August), that are unforgettable (September), that terrify (October) and classic holiday moments (November/December). Each month 16 films face off for the title of “Best Movie Moment.” Consumers can vote each month for their favorite moment and enter for a chance to win a package of some of the most iconic and memorable movies from Fox.
