Ads on Tests
Posted on November 29, 2008 at 12:00 pm
A teacher whose budget would no longer cover the expense of printing out his math tests has resorted to selling ad space on calculus quizzes and exams.
Rancho Bernardo teacher Tom Farber says that his budget for print-outs is $300 but the costs are $500. Rather than pay the difference out of his own pocket — or cut down on the number of tests — he is selling small ads to local businesses. “Brace Yourself for a Great Semester!” says one ad from a local orthodontist. Some ads are taken by parents. The ads cost $10 for an ad on a quiz, $20 to appear on a chapter test and $30 for a final exam.
I am sympathetic to the enterprising teacher and to the school administration that chose to cut expenses rather than personnel. But does anyone think that this is a good idea for the kids or the advertisers? Do the kids need the distraction of ads when they are trying to focus on a test? And do advertisers really think they will inspire warm feelings for them and their products if they are associated with the stress of crunching equations for a good grade?
Thanks to fark.com for the reference.