Model With Down Syndrome in Target Ad

Posted on December 23, 2014 at 8:00 am

Copyright Target 2014
Copyright Target 2014

Bravo Target!

An adorable 2-year-old from Minnesota named Izzy Bradley is featured in this ad for Target. She has Down Syndrome. Thanks very much to Target for understanding — and spreading the message — that all kinds of beauty are all around us. The more we see images of different kinds of people, the more we will see how much we share.

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Advertising Commentary Disabilities and Different Abilities Understanding Media and Pop Culture

Smile of the Week: A Boy and a Penguin

Posted on December 21, 2014 at 12:06 pm

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Popcorn Update….Maybe

Posted on August 18, 2014 at 3:49 pm

Copyright 20009 Joakim Wahlander https://www.flickr.com/photos/wahlander/3873255763/
Copyright 20009 Joakim Wahlander via Flickr

Remember when I explained how movie theater lobbyists created a loophole in the rules requiring places that serve food to let you know the calories and fat content of your purchases?

I don’t think it’s likely to happen, but it’s worth mentioning that two Senators are trying to close that loophole. Ignore the inflammatory headline. No one is “coming for your popcorn.” This is not Mayor Bloomberg at the federal level. This is making the market work efficiently by giving you the information you need to make a wise decision. Which is why it probably won’t happen.

Of course if they really wanted to come down hard on popcorn, they’d make the theaters let you know what their share of the profits is from the wildly inflated concession stand prices. I don’t begrudge the theater owners the chance to make enough money to stay in business. Most of the profits from ticket sales go to the studios. But purchasers might want to know that “when you pay $6 for a medium-sized bag of popcorn in theaters, you’re paying a 1,275 percent mark up compared to the cost of buying three 3.5-ounce bags of microwaveable popcorn sold in a box for about $3 at the store.” Put it this way: the concession stand pays more for the cost of the cardboard container than it does for the popcorn and “butter substitute” that goes into it.

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Advertising Commentary

What Does it Mean to “Throw Like a Girl?”

Posted on July 1, 2014 at 8:00 am

Always brought in Lauren Greenfield, is an award-winning American artist, and documentary photographer and filmmaker, to create their #likeagirl videos. What do we think of when we hear “throw like a girl,” “run like a girl,” or “fight like a girl?” What do we want our daughters to think?

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