Model With Down Syndrome in Target Ad

Posted on December 23, 2014 at 8:00 am

Copyright Target 2014
Copyright Target 2014

Bravo Target!

An adorable 2-year-old from Minnesota named Izzy Bradley is featured in this ad for Target. She has Down Syndrome. Thanks very much to Target for understanding — and spreading the message — that all kinds of beauty are all around us. The more we see images of different kinds of people, the more we will see how much we share.

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Advertising Commentary Disabilities and Different Abilities Understanding Media and Pop Culture

TOADY 2014: The Worst Toy of the Year

Posted on December 10, 2014 at 3:49 pm

I look forward to the TOADY (Toys Oppressive and Destructive to Young children) worst toy of the year award given out each year by the Campaign for a Commercial-Free Childhood with a horrified fascination. What could they have been thinking? The CCFC are the folks who exposed the fraudulent claims of “Your Baby Can Read” and “Baby Einstein.”

And this year’s winner: the AT&T U-verse app by BabyFirst. It is bad enough to encourage kids to stare at one screen. This app, incredibly marketed at kids ZERO to five, is intended to have them watch two at once. Children need to be interacting with people and using their imagination and curiosity. They need to be exercising. The last thing a toddler needs is another reason to turn into a couch potato.

It’s the fourth year in a row that voters awarded the dreaded TOADY to a screen-based toy for infants and toddlers. Parents, educators, and health professionals are clearly fed up with the escalating push to insinuate screens into every aspect of our youngest children’s lives. Kate Snyder of Burgin, KY captured the feeling of many TOADY voters, “Anytime I see screen technology marketed to infants, it automatically gets my vote!”

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Commentary Marketing to Kids Parenting

Margo Page on a Broader Bechdel Test

Posted on December 3, 2014 at 8:00 am

I’ve written more than once about the Bechdel test for movies: Are there at least two named female characters who have lines and do they talk to each other about anything other than men?

And I’ve written about some of its variations, too. And about Geena Davis and her “Two Steps” effort to get more of the non-lead characters and extras played by women. Margo Page of the My Trephine blog has some more ideas to add to the conversation, including assessment based on the number of previous leading roles by both the male and female leads, the age gap, and the number of lines for each. We could start by having no more of these. Ever.

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Commentary Gender and Diversity Understanding Media and Pop Culture

Claire LaZebnik’s Thoughts on Thanks

Posted on November 26, 2014 at 9:39 am

I can’t think of a better way to start Thanksgiving weekend than taking a few minutes to read my friend Claire LaZebnik’s wise and inspiring essay on gratitude. This most American of holidays is often accompanied by stress — from hosting and being hosted, from traveling, from family. Claire writes movingly about the way that cultivating gratitude has helped her through challenging times.

I feel like an exposed nerve these days, and that means the smallest touch can hurt, but it also means I’m exponentially more sensitive to the good stuff, too. As I stop focusing on tomorrow–because lately I’ve just been trying to get through one day at a time–I find myself much more aware of, and grateful for, every email from a friend, every encouraging comment on FB, every shared pastry at Starbucks, every stranger who smiles at me instead of shoving by, every good-natured exchange, every moment of solidarity, and every example of generosity, whether it’s directed at me or someone else.

There’s so much in the news that’s sad and scary but so much in my own life that’s decent and affirming. For a while, it felt like I couldn’t see that. I knew it intellectually: I just couldn’t feel it. But this is the strange gift of my own struggles: I’ve become very aware of the choices we all make at every moment of the day–how we can choose to be kind and generous or malicious and selfish–and I’m so grateful that the people I care about make the choice to be kind. I’m pretty sure that kindness, love, and generosity are all we’ve got to fall back on when everything else feels wrong or meaningless, and that every positive interaction makes life that much more livable for all of us. And the more I stop to notice the goodness all around me, the less hopeless I feel.

Wishing everyone a Thanksgiving filled with the bounty of friends, family, and blessings to be counted and shared.

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Commentary

MPAA Ratings #Fail on “Horrible Bosses 2”

Posted on November 24, 2014 at 10:00 pm

Copyright CARA and MPAA 2014
Copyright CARA and MPAA 2014
In yet another example of the inadequacy and the deliberate obfuscation of the MPAA ratings systems, we have the ratings for both the theatrical release of “Horrible Bosses 2” and the upcoming unrated DVD. Not only does the explanation omit the violence in the film (including a deliberate murder by gun), it makes no distinction between the theatrical release and the presumably raunchier DVD, with whatever scenes were omitted to get an R rating.

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Commentary Understanding Media and Pop Culture
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