Grrrrl Power at the Box Office: ‘Twilight’ Sales Set Records

Posted on November 23, 2008 at 9:54 pm

To the surprise of no one but the Hollywood insiders, none of whom apparently have ever spoken to a teenage girl, “Twilight” set records at the box office this weekend, exceeding all predictions to bring in over $70 million, almost doubling the previous record for a movie directed by a woman. Blockbuster films have always been directed at teen boys. “Twilight” shows that teen girls are just as eager to buy tickets — often more than one — for movies that speak to their lives and interests.
E! noted:
“This is a game-changer. This is an industry-changing performance,” Exhibitor Relations analyst Jeff Bock said today. “…With the success of Sex and the City, and Mamma Mia!, we’ve awoken a sleeping giant at the box office.”
The Associated Press spoke to an expert who saw a trend:
“Teen girls rule the earth,” said Paul Dergarabedian, president of Media By Numbers. “If you look back at the `Hannah Montana’ movie, how well that did, and now this movie, the teen girl audience will never be ignored again or underestimated. It was always teen boys who were the coveted ones, but someone finally caught on to the idea that girls love movies, too, and if you create something that they’re into, that they’re passionate about, they will come out in big numbers and drive the box office.”
One of my favorite reviews of the film was from my pals at the Kansas City Star, who run my parental advisory capsules each week and occasionally invite me to write reviews. My email pen pal, “resident fangirl Sharon Hoffman” added her comments to the negative review from the paper’s critic, responding to his complaints about the story and the actors by explaining what she liked about the movie. In every case, I was on her side.

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Commentary Teenagers

Vote for Beliefnet’s Most Inspiring Person of 2008

Posted on November 20, 2008 at 8:10 am

The Nominees have been announced. Beliefnet’s candidates for Most Inspiring Person of 2008 are all heroes who exemplify the highest standards of courage and service. Please join us in saluting these extraordinary people by voting for your candidate and discussing the contributions of all of them and describing what inspires you in our forum. We are so grateful to all of these nominees for their extraordinary compassion and commitment and for reminding us that even in these cynical times there are still people who can inspire us with their example of giving for others.
* Heroic Boy Scouts?Transformed into True Leaders by a Deadly Iowa Tornado
Dozens of Nebraska and Iowa Boy Scouts attending a weeklong leadership training session rallied into action without missing a beat when a devastating tornado ripped through their remote western Iowa campsite. Courageously, the boys overcame fear and panic to rescue their friends and community members and assist the injured.
* Paul Newman?Beloved Film Star and Philanthropist Who Built a Life by Doing Good for Others
Academy Award Winner and generous humanitarian, Paul Newman’s Hole in the Wall Gang Camps for seriously ill children give hundreds of thousands of kids an opportunity to laugh, play and enjoy the fresh air, green grass and sunshine.
* Randy Pausch?Carnegie Mellon’s “Last Lecture” Professor Who Inspired Millions to Live Their Dreams
Hugely popular professor who recently passed away after a brave journey through pancreatic cancer showed the importance of living each day well–even when facing death–and to never give up on your dreams. His “Last Lecture” video and book, and interviews with Diane Sawyer on Good Morning America remain an inspiration to people around the world.
* Master Sgt. William “Spanky” Gibson?Oklahoma Marine Who Returned to Iraq Despite Devastating War Injuries
After doctors amputated his leg above the knee as a result of a combat injury, 19-year veteran Master Sgt. Gibson refused whole-heartedly to think of himself as disabled. “Born to be a Marine,” Gibson retrained with gusto, and returned to battle with a prosthetic leg; he proudly serves his country to this very day.
* Dr. Halima Bashir?Sudanese Doctor Brutalized for Condemning Darfur Horrors
Bashir’s memoir relates how she was brutally punished for medically treating the injured and then declaiming the rape and torture of young girls who are being traumatized by government-backed rapists in Darfur. Her breathtaking life story and passionate commitment to speaking out against violence on behalf of those who cannot fight for themselves has inspired millions.
* Dr. Jill Bolte Taylor?Amazing Story of Stroke and Recovery by a Brain Scientist who Views Her Experience as a Gift to Others
A doctor who spent her life studying the human brain awoke to discover that she was having a massive stroke herself. As she watched her own brain deteriorate she reached a profound level of spirituality that eventually inspired her to change the course of her life and share new knowledge with the world.
* Christina Applegate?Vivacious Actress and Breast Cancer Survivor Passionate about Raising Awareness and Helping Other Women Find the Treatment they Need
The well-known actress has risen as an inspiration to women everywhere. When her mother was stricken with the disease, she became a passionate crusader for breast cancer awareness and finding a cure. Now a breast cancer survivor herself, she continues to inspire and motivate others to join the fight against this deadly disease.
* Dara Torres?Olympic Swimming Medalist and Selfless Competitor
At the Beijing Olympics this past summer, 41-year-old Dara Torres hauled in three silver medals for Team USA, to become the oldest swimming medalist in Olympic history. But many considered Torres’ most valiant and inspiring moment to be her instinctive and selfless gesture to help a competitor that stopped the clock seconds before race.
* Darin Headrick?Reuniting a Tornado-torn Community by Rebuilding its Schools
When ten people died and 95 percent of tiny Greensburg, Kansas was destroyed by a two mile wide tornado, Superintendent of Schools Darin Headrick spearheaded efforts to get the school system back up and running better than ever before. His environmentally-friendly “Green” schools gave students and families hope and a reason to stay and grow with the new community they pledged to build.
* Steven Curtis Chapman?Christian Music Artist Who Faced a Parent’s Darkest Hour
Award-winning singing star sustained his family’s spirit and faith through the tragic loss of his daughter. His courage in the face of personal loss balanced by a reliance on God serves as a model for millions of people around the world. Chapman is a tireless advocate for underprivileged children and Christian relief.

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Commentary

Doctor Group Objects to Smoking in Movies for Kids

Posted on November 11, 2008 at 10:00 pm

USA Today has a story about smoking in movies:
A new study by the American Medical Association Alliance, the volunteer branch of the AMA, finds that over the past six years more than half of the movies geared toward children feature characters smoking. In more than a quarter of the movies, actors light up cigars.
The study’s own figures show that while the majority of PG and PG-13 films show characters smoking, it has decreased since 2007, when a stricter rating policy from the MPAA went into effect.
MPAA spokesman Seth Oster takes issue with the study. He says his organization’s own four-year analysis of 3,400 films found that of the 1,938 movies that featured smoking, 75% were rated R. In addition, he notes, the MPAA has added phrases such as “glamorizes smoking” and “pervasive smoking” in its ratings. “We have incorporated smoking as a factor on par with other issues like language, violence and sexual situations,” Oster says. “The motion picture industry takes very seriously the issue of smoking in films.”
The AMAA and American Lung Association would like an R rating for any film with smoking unless it is a biographical film or a movie addressing the dangers of tobacco.

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Commentary Marketing to Kids Understanding Media and Pop Culture

Hollywood Veterans

Posted on November 11, 2008 at 7:00 am

A salute to three of Hollywood’s distinguished vets:
1. James Doohan of Star Trek landed in Normandy with the U.S. Army on D-Day.
2. George C. Scott of Patton was a decorated U.S. Marine.
3. James Stewart of “Strategic Air Command” entered the Army Air Force as a private and became a highly decorated Colonel. As a member of the reserves, he retired as a Brigadier General. He also appears in WWII: A Filmed History.
Thanks to Free Republic for the service record information. We honor all veterans for their sacrifice and commitment to protecting our freedom.

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Commentary For Your Netflix Queue

(P)G is for Box Office Gold

Posted on November 9, 2008 at 10:31 pm

madagascar2poster-60608.jpgMadagascar 2 (PG) made more than $63 million in its opening weekend. Just to put it in perspective, number 2 was the R-rated Role Models, at $19 million, which under normal circumstances would have been enough to make it number one. But $63 million puts “Madagascar 2” in the top 50 opening weekends of all time, around the level of “Wall?E” and “Lord of the Rings.”
Last week’s number 1 was the G-rated High School Musical 3, for the second week in a row. This week, at number 3, it continued to do well, increasing its total to a domestic $75 million and over $160 million world-wide.
Why does Hollywood keep having to re-learn the lesson that there is an enormous and enthusiastic audience for family-friendly movies?

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Commentary Understanding Media and Pop Culture
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