The Federal Trade Commission has an excellent website to help kids be smarter consumers.  It’s always a challenge to teach children to identify and challenge the bombardment of advertising messages they get every day.  You Are Here’s West Terrace explains targeted marketing and evaluating the claims made in ads.  There is also a section that explains how advertising can be helpful to consumers who are looking for products and brands and trying to understand their options.  The Security Plaza teaches kids about the importance of protecting their personal information online and being careful about trusting messages that might not be from the businesses they claim.  There are also resources for parents and teachers, who can use a reminder on those lessons as well.