Comic-Con: NCIS and Kick Buttowski

Posted on July 26, 2010 at 12:25 pm

IMG_0099.JPG I got to meet one of my favorite television characters: Abby from NCIS, or at least the equally delightful Pauley Perrette, who plays her. She was at Comic-Con with Barrett Foa of “NCIS: Los Angeles” and Kirsten Vangsness of “Criminal Minds” to talk about “Tech on TV,” shows that engage the audience in the practical application of science and technology.
I also had a lot of fun with the people behind the cartoon series “Kick Buttowski: Suburban Daredevil.” Creator Sandro Corsaro said he worked for “seven years and 51 weeks” to get the series made. It was a labor of love for him, inspired by his own childhood in Stoneham, Massachusetts. Charlie Schlatter plays the title character and Matt L. Jones plays his buddy Gunther.
We talked about what makes a good voice talent for animation. “First and foremost, you have to be a good actor,” said Schlatter (Dr. Jesse Travis on “Diagnosis: Murder”). “A lot of people don’t realize that some of the bravest and most talented actors, the ones who take the craziest risks are voice actors. We’re in that booth and we can be whoever we want to be. It’s also one of the most supportive groups I have ever worked with. That’s why you keep hearing the same people.” Jones says that voice actors are more consistently “incredible” than live actors, every one always completely committed and up to the job. “Some guys are great mimics and those guys work a ton. Then there are the guys who create different characters like Matt and me,” Schlatter said. Corsaro said they literally went through thousands of people. “Kick doesn’t really talk too much. He’s a man of action. So we wanted to get someone with bite in his voice. Like a 10-year-old Clint Eastwood.IMG_0187.JPG With Gunther, we needed an oddball. These guys are so willing to put themselves out there and believe us when we put them behind glass and tell them to trust us, it’s going to be incredible.” “These characters are so different,” said Schlatter. “I’ve done so many cartoons with seven or eight kids who are just about indistinguishable. It’s tough to get any kind of difference or nuance. These are so identifiable.”
“My mom’s a teacher,” said Jones. “She teaches LD kids from First-Third grade. Her kids love the show so much. I have made her so cool! The kids think it is really funny.” “The adults do, too,” said Schlatter. “And the kids I coach in sports call me ‘Coach Kick.’ I’m like a rock star in the suburbs. It speaks to how smart kids are. The animation is really cool and the subject matter is cool but it’s smartly written. It’s not dumbed down.” “And it’s an outdoor show,” said Corsaro. “So many shows are set inside.”
“The show at the end of the day is about determination and setting goals,” he said. “What kids love about it is that Kick and Gunther don’t give up. I don’t know who’s learned more, Kick from me or me from Kick.”
The three of them were nice enough to sign a poster for me. The first one to email me at moviemom@moviemom.com with “Kick” in the subject line gets it!

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Comic-Con!

Comic-Con!

Posted on July 23, 2010 at 12:03 am

IMG_9884.jpgMy visit to Comic-Con 2010 began with a press conference for one of the most celebrated and anticipated films previewing here, the long-awaited sequel to the pioneering 1982 Disney film, about people getting sucked into computers, “Tron.” Steven Lisberger, who wrote and directed the original, told us that the first film was about what they anticipated computers could bring about; this one recognizes that audiences are only too aware of how pervasive computers have become in our lives. Stars Jeff Bridges and Bruce Boxleitner were there to compare the experience of acting in the first to the new one. The suits in this one are high-tech, molded around each actor’s body, threaded with fiber optics that light up (and create a buzz that drove the audio technicians crazy). After actor Michael Sheen (“Underworld,” “New Moon,” “Frost/Nixon”) described the way that even the actors would be so amazed by the glowing light from the suits they would forget to start acting, Boxleitner pointed out that in the original film, their wardrobe was “spandex and magic marker.” Jeff Bridges had something to add: “And dance belts!”
IMG_9886.JPGThen I met with Robert Popper and Peter Serafinowicz, creators and stars of the cult comedy hit British television series, Look Around You, shown on The Cartoon Network’s “Adult Swim” and out on DVD for the first time this week. “Our show is such a weird, weird show,” Serafinowicz said happily. “It’s creepy and bleak and not much happens and it is very slow.” “It’s super-surreal,” agreed Popper. Inspired by the over-serious and under-engrossing science films they saw in school when they were kids, Popper and Serafinowicz created hilariously demented parodies, with white-coated scientists explaining how ants build igloos, for example. Their affection for Monty Python and “Police Squad” is evident in the free-form looniness of the shows. And the DVD release has extra commentaries from some of the show’s biggest fans, including Michael Cera and Jonah Hill.
Later, I attended a panel discussion on “The Expendables,” written and directed by Sylvester Stallone and featuring just about every action star he could find. He appeared, along with co-stars Dolph Lundgren, Ultimate Fighting Champion Randy Couture, WWE’s Steve Austin, and former football player Terry Crews — plus a surprise appearance from Bruce Willis, who is in one scene in the film along with Arnold Schwarzenegger.
They talked about filming in Brazil, where they were allowed to use more explosives than permitted in the US, and about getting banged up in the stunts and fight scenes. Stallone, whose neck was broken by Austin in filming, said he did not mind getting hurt making films. “I didn’t get hurt in ‘Rhinestone’ or ‘Stop or My Mom Will Shoot,” and those did not turn out well.”
Couture told us that his biggest challenge was the very first scene filmed, a monologue he worked hard to memorize and to develop his acting skills. And then, when he arrived on the set, Stallone had rewritten it and given him a different monologue instead. Lundgren said what was hardest for him was the scene where he had to tell a joke. Stallone made him do it over and over — and then used the first take. Crews and Austin told the crowd about some explosives that went off faster and closer than they expected. “There’s no such thing as movie fire,” Crews told us. It was real and it was dangerous. The clips they showed were every bit as exciting (and gory) as anticipated.
But perhaps no film is as Comic-Con-friendly as next month’s “Scott Pilgrim vs. The World,” described on the poster as “an epic of epic epicness,” and based on the popular series of graphic novels. Director Edgar Wright brought a dozen of his stars including Brandon Routh, Alison Pill, Mary Elizabeth Winstead, and Michael Cera, who wore, throughout the entire presentation, a Captain America costume. It had nothing to do with the movie, but it was fun to see. The crowd went wild over introductory clips to show us all of the characters and nearly levitated out of their seats when Wright told us that he was going to show the entire film. I was not one of the lucky ones selected to be walked over to the theater with Wright, but can’t wait to see the movie.
IMG_9954.JPGI have also enjoyed my visits to the Exhibition Hall, filled with every possible kind of display for every possible kind of product relating to what the Comic-Con folks call “the popular arts,” including games, collectibles, books, movies, television shows, DVDs, original art, t-shirts, and, yes, comics, plus people to help you store, organize, and insure your collection. I had a nice talk with Dino Andrade, a voice-over actor (“Pop” in the Rice Krispies commercials, the Scarecrow in “Arkham Asylum”) who founded an online dating service for Comic-Con types called Soul Geek. It is a tribute to his late wife,
Mary Kay Bergman, who provided all of the female voices for “South Park” until she died in 1999 at age 38. He spoke to me very movingly about what they had shared and his hope of creating a place where other geeks, freaks, and fanboys and girls could find each other.
I also saw the first episode of “Nikita,” a new television series based on “La Femme Nikita” and the American remake, “Point of No Return,” about a woman assassin trained by a CIA-type organization who escapes. It stars the sensationally gorgeous and brilliantly talented Maggie Q. And I got a kick out of a new line of Hallmark greeting cards with themes from “Star Wars,” “Star Trek,” and “Twilight.” And the costumes, better than ever.
IMG_9920.jpgIMG_9905.JPGIMG_9946.JPG

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Festivals

How Did Old Spice Get So Cool?

Posted on July 22, 2010 at 3:24 pm

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool?

You do it with charm, wit, and low-key sales pitch that lets people discover and re-discover it for themselves. Old Spice, once associated with other antiquated brands 60’s medicine cabinet like Ipana, Brylcreem, and Hai Karate, has had a surprising resurgence, starting with a Super-Bowl ad, followed by viral, interactive videos.


Craig Reiss of Entrepreneur.com
thinks this is an indicator of very big changes in advertising.

Last week we saw two days that shook the viral marketing world. Old Spice, a long-neglected — if not forgotten — Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing.

The Super Bowl ad features former NFL player Isaiah Mustafa and it’s theme appears to be addressed to the women in the audience: your man might not look like him, but he can smell like him. Why to women? First, who do men want to smell good for? Second, who actually buys it?

The commercials were appealing, with a light touch.

What really took off happened five months later.

Wieden posted a simple message on Old Spice’s Facebook and Twitter page: “Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice Man shows up @Old Spice.” And show up he did.

As people tweeted questions about manliness to the Old Spice Man, he began posting near-real-time video vignettes responding to the queries, all in character and with no small degree of humor as he stood bare-chested, abdominals front and center in a bathroom set with the creative crew and comedy copywriters of Wieden + Kennedy behind the camera furiously writing jokes and chasing down props.

In a two-day blitz, the team produced more than 180 video “shout-outs,” including a marriage proposal (she accepted) and exchanges with celebrities including Ellen DeGeneres, Demi Moore, Christina Applegate, Alysa Milano, George Stephanopoulos, Olympics speed skater Apolo Ohno, gossip blogger Perez Hilton, tech gadget blog Gizmodo, Stanley Cup champions Chicago Blackhawks and Starbucks (which now has 10 million fans on Facebook).

Instead of spending millions of dollars buying time on the broadcast networks, which recently posted another dispiriting set of eroding viewership numbers, the Old Spice team uploaded them — at no cost — to Twitter, Facebook, and YouTube. They quickly got almost 600,000 “likes” on Facebook and seven millions views on YouTube — not people who fast-forward thought an ad as they watch a show on their DVR but people who specifically chose to watch.

Reiss’ shrewd assessment of what works here is well worth reading. In particular, he notes the personalized, interactive, and viral nature of this campaign.

That is at the core of the Old Spice phenomenon. People started competing to be witty or provocative, making their best bets on what would intrigue the Old Spice Man to want to respond to them. Many thousands did not get a response, but it seemed like all of them did. And the ones that didn’t kept trying harder to impress the Man. Also, every blogger or celebrity who did get a response wrote about it. It was a badge of honor.

We can expect many more brands to pick up on this approach — and most of them will find out that it is not easy to be as engaging and innovative as Old Spice, two terms no one would have thought of applying to that brand a few weeks ago. For a trip down memory lane, see below.

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Time to Say Thanks for Family Programming

Posted on July 21, 2010 at 9:18 am

Did you enjoy “Secrets of the Mountain” and “The Jensen Project?” Want more? I am thrilled that both did very well in the ratings but we will need fan support to persuade the advertisers to keep up the good work. You can send your thanks and comments to:
Mr. Robert A. McDonald
CEO, Procter & Gamble
One Procter and Gamble Plaza
Cincinnati, Ohio 45202
cc: Mr. Marc S. Pritchard
Chief Marketing Officer, Procter & Gamble
One Procter and Gamble Plaza
Cincinnati, Ohio 45202
Mr. Michael T. Duke
CEO, Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, AR 72716 -8611
cc: Mr. Bill Simon
CEO, Wal-Mart US
702 S.W. 8th Street
Bentonville, AR 72716-8611
cc: Mr. Stephen. Quinn
Chief Marketing Officer, Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, AR 72716 -8611

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Television

Comic-Con 2010

Posted on July 20, 2010 at 3:57 pm

comiccon logo.gifThis week in San Diego it’s all about the geeks and the fanboys. There will be Klingons and superheroes. There will be people who know far more about Futurama, Groo, Aqua Teen Hunger Force, and The Justice League of America than the people who created them. Sergio Aragonés will be up to mischief. Cast members from “Glee,” “Haven,” “Fringe,” “Chuck,” and next year’s shows will meet with fans. Stars of the 60’s and 70’s will be there to sign autographs. Great big movie stars will show up to cajole Comic-Con attendees to get the word about about their great big movies. And there will even be comic books.
And I will be there to tell you about it. Stay tuned!

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