I loved the new Shrek Forever After movie. But I was very sorry to see that the lovable big green ogre is not just living happily ever after over in Far Far Away. He is all over the mall selling everything from credit cards and breakfast cereal to junk food and greeting cards to kids and their families. It even includes “limited edition “Ogre Green” filled Twinkies.”
The press release from Dreamworks, explains that Shrek has a wide range of “partners.”
This is of course just another way to help make more money for the studio. But it is detrimental to the integrity of the product itself to commercialize it this way and it is particularly regrettable when it is attached to products that are unhealthy for children.

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