National Screen Free Week

Posted on April 20, 2010 at 3:41 pm

It isn’t TV Turn Off week any more. It’s now National Screen Free Week. As Aria Wallace discovered, turning off all of our devices can be difficult, but it can open us up to truer, deeper, more nuanced and more aware connections with our friends and family.
No_Television.svg.png ScreenfreeWeek.org has some great materials for families who want to try to unplug for the week. I also recommend the Center for Screen Time Awareness.
Give it a try. No television, no DVDs, no computer except for homework, for just one week. And Mom and Dad, no Blackberries or smartphones while with the family. Go to the library and bring home some great books and go into your closet to bring out some board games. You might discover that you like it, and keep no-screen days every week or every month.

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More on Red-Band Trailers

Posted on March 29, 2010 at 9:50 am

Brooks Barnes writes in today’s New York Times about the increased accessibility of “red-band” trailers, movie previews that contain R-rated material.

Over the last two years, movie marketers have flooded the Web with R-rated video ads known as “red band” trailers. While most trailers are approved for broad audiences, the red-band variety typically features profanity, nudity or other material deemed inappropriate for children….he Web has proved extremely hospitable to them despite a difficult-to-enforce industry rule that restricts their release to sites that use age-verification tests.

Barnes describes what the MySpace executives call an “anomaly,” which made the controversial “Kick-Ass” trailer available without any age verification to ensure that it was only being seen by viewers 17 and older. John Phillips, chief executive of Aristotle, a maker of age verification technology, calls the MySpace security system “a ‘total joke,’ a ‘train wreck’ and a ‘continued embarrassment.'” MySpace counters that Aristotle’s system is also easy to fool. All of which means that the challenge for parents in protecting children from R-rated trailers with nudity, drug use, an 11-year-old shooting someone in the face and using extremely crude language and more is a little tougher — and even more important.

Ask Amy’s Recommendation

Posted on March 17, 2010 at 11:46 am

I am thrilled and honored to be mentioned in today’s Ask Amy column. A parent wrote in about 9 and 10 year olds who had seen the very R-rated “The Hangover” multiple times. Amy Dickenson wisely suggested an honest and thoughtful response:

This presents a “teachable moment” for your kids and their friends. When other kids mention that they’ve been allowed to see or do something you don’t allow in your family, you can say, “Well, that’s an R-rated movie. R-rated means it’s really for grown-ups, not kids.”

I agree with you that “The Hangover” is highly inappropriate for children. I don’t know why parents aren’t more careful with the media their children consume, but your primary interest should be toward creating and maintaining the ethic and atmosphere in your own home. Nell Minow (“The Movie Mom”) is my favorite arbiter of what media are appropriate for kids. Her television and movie reviews can be found on blog.beliefnet.com/moviemom.

I agree with Amy that one of the most important lessons a parent can teach is that “everybody else is doing it” never works. Kids may struggle with limits — it is part of the job description for anyone who is in the process of growing up. But they respect our efforts to keep them safe. This “teachable moment” shows them more than what R-rated means. It shows them how we as adults make choices with integrity.

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FCC Chairman’s Promises to Children

Posted on March 14, 2010 at 5:56 pm

On March 12, Federal Communications Commission Chairman Julius Genachowski announced recommendations in the National Broadband Plan to benefit children and their families and initiatives to foster the Commission’s Children’s Agenda for Digital Opportunity to help children and empower parents.
“Children are our most precious national resource,” said Chairman Genachowski at a policy speech at the Smithsonian’s National Museum of American History. “We must do everything we can to educate and prepare them to thrive in the 21st century, and keep them safe.” He promised programs to promote digital access, digital literacy, digital citizenship, and digital safety.
The National Broadband Plan will be sent to Congress this week.

Red-Band Trailers Reach Underage Audiences

Posted on February 23, 2010 at 9:36 pm

I am quoted in Brooks Barnes’ New York Times article today about the “red-band” trailer for a new superhero movie called “Kick-Ass.” Red-band trailers contain R-rated material and are supposed to be shown to adults only. In theaters, they are restricted to being shown before R-rated movies but online it has been impossible to stop them from being virally disseminated. The name comes from the red background on the notice of the content at the beginning of the trailer. In theory, it is red like a red light for a car, meaning stop. In reality, it is red like a red cape for a bull, meaning full steam ahead.
In the red-band trailers for “Kick-Ass,” an eleven-year old girl uses some of the strongest language possible and engages in a good deal of violent mayhem, killing many people. The girl is played by Chloë Moretz, who is now 13.

“Studios hide behind the notion of an age requirement for these trailers, but it’s pure fiction,” said Nell Minow, a lawyer who reviews films for radio stations and Beliefnet.com under the name Movie Mom. “It’s easy for kids to access, and that’s exactly how the industry wants it.”

Moreover, the severity of age policing varies, with some sites — including the Trailer Park section of MySpace, which had the red-band version as of Tuesday — seemingly leaving it to the honor system and asking for only an easily lied-about birth date. (A MySpace spokeswoman, Tracy Akelrud, said the site used other controls to detect under-age users. “If you are under 17, you will be blocked,” she said.)

The global nature of the Internet poses another challenge: foreign Web sites, which do not fall under control of the motion picture association, are easily reached through Google.

The studio, Lionsgate, has a good point when they say that the “suitable for appropriate audiences” green band trailer for the film gives a misleading impression of the movie’s content. Barnes quoted their statement: “It’s really important for people to know what kind of movie this is so they can make an appropriate decision about whether or not they want to see it.”
But it is also really important for people to be able to make that decision without exposing themselves or their children to the very material they think is unsuitable.
To express concerns about this issue, contact:
Marilyn Gordon
Vice Chair of the Classification and Ratings Administration (CARA)
15301 Ventura Blvd., Building E
Sherman Oaks, California 91403
(818) 995-6600 (main)
(818) 285-4403 (fax)