A New Gay Friend for Archie, Betty, Veronica, and Jughead

A New Gay Friend for Archie, Betty, Veronica, and Jughead

Posted on April 23, 2010 at 9:44 am

gayarchie.jpgThere’s a new kid at Riverdale High School. Archie Comics has announced that this fall Kevin Keller will join the gang at the maltshop and become the series’ first openly gay character.

“The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie’s hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books,” stated Archie Comics Co- CEO, Jon Goldwater.

VERONICA #202 features the full-issue story, “Isn’t it Bromantic?” that introduces Kevin, Archie Comics’ first openly gay character. Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger eating contest at Pop’s Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent.

In addition to the new ongoing achievements at Archie Comics–the #4 iPad book app and most downloaded comics on iTunes, the launch of Stan Lee Comics, Archie’s Red Circle superheroes at DC, and exciting new partnerships with Abrams, Dark Horse and IDW–the introduction of Kevin as an openly gay character is part of the commitment to keep Archie properties reflective of the current world of teens and teen media.

archiecomics_2100_44483361.pngThe gentle, sweet comedy of the Archie comics has brought important lessons about inclusion in the past about Moose’s learning disabilities. The frank but casual approach to the new gay character and to Archie’s kissing Valerie of Josie and the Pussycats shows that Archie’s hairstyle may never change but that he and his writers keep up to date and want their readers to be, too.

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Commentary Understanding Media and Pop Culture

Why Are You Seeing That Trailer Before This Movie?

Posted on April 21, 2010 at 3:59 pm

I often hear complaints from movie-goers who think that the trailers run before the movies they bought tickets to see are inappropriate. This has become even more important now that the MPAA has made the rules about content in trailers even more opaque, Slate explains how trailers are assigned to films. For the chains, it works according to

The “quadrant” system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the “quadrant” system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25.

This does not apply to independent theaters, which select trailers for films they will be showing.

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Advertising Understanding Media and Pop Culture

Microsoft Withdraws Sexting Video

Posted on April 21, 2010 at 8:00 am

Good work from Common Sense Media, whose complaint led to Microsoft’s decision to pull an promotional video that seemed to endorse “sexting.” An ad for Microsoft’s new KIN smartphones showed a guy reaching the phone up inside his t-shirt to snap a photo to send via text to his friends. My friend Jim Steyer of CSM wrote:

It is absolutely baffling that Microsoft chose to promote the features of its new Kin phones through a video that seems to encourage sexting. Every week there is another story about teens and sexting scandals in schools. This week alone, teens in Montgomery County, Md., are under investigation for distributing nude photos via text message, and a sheriff in San Bernardino County, Calif., said that sexting is the “No. 1 problem” for middle school principals in his community.

It is both irresponsible and outrageous that an industry leader like Microsoft would take a form of digital abuse and position it as “cool and hip” in order to sell a new product that is directly targeted to a teen audience. Microsoft should pull this video and apologize for encouraging inappropriate digital media use.

Microsoft responded to the complaints from CSM and others:

Microsoft takes the issue of sexting very seriously and it was certainly never our intent to promote it in any way. The KIN marketing campaign is meant to capture the energy and playfulness of the generation of social communicators. We have received feedback that one of the KIN lifestyle videos has a scene that did not come across in the spirit it was intended. Upon further review we have acknowledged that and since removed the clip.

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Advertising Teenagers Understanding Media and Pop Culture
The Brat Packers Are In Their 40’s

The Brat Packers Are In Their 40’s

Posted on April 10, 2010 at 12:54 pm

A new book by Susannah Gora takes a look at the group of young actors who appeared in the John Hughes films that seemed to define a generation — and certainly changed the way teenagers were portrayed on screen. You Couldn’t Ignore Me If You Tried: The Brat Pack, John Hughes, and Their Impact on a Generation is the story of Molly Ringwald, Andrew McCarthy, Demi Moore, Judd Nelson, Ally Sheedy, John Cryer, Rob Lowe, Emilio Estavez, and Anthony Michael Hall and the movies they made with Hughes and others. It was New York Magazine that termed them “The Brat Pack,” a nod to Frank Sinatra’s famous “Rat Pack” of performers who played Vegas and made movies together in between drinks and parties. Hughes’ movies include The Breakfast Club, Pretty in Pink (I still want Andie to get together with Duckie!), Sixteen Candles, and Ferris Bueller’s Day Off.

Gora quotes Roger Ebert’s description of writer-director Hughes as “the philosopher of adolescence” and talks about the impact the movies and their music had on the culture and on the teenagers who appeared in them. The highlight of this year’s Oscar ceremony was the tribute to Hughes from his favorite performers, concluding with Matthew Broderick’s just-right thank you: “Danke Schoen.”

You can listen to Scott Simon’s interview with Gora and the brat pack actors she covers in the book on NPR.

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Actors Behind the Scenes Books Understanding Media and Pop Culture
Peepfest 2010

Peepfest 2010

Posted on April 4, 2010 at 10:28 pm

I am besotted with the annual Washington Post Peeps contest, where artists and craftspeople and peep-lovers of all kinds are invited to create dioramas featuring the pink and yellow and blue marshmallow bunnies and chicks that are sold every spring for Easter baskets. peepe.jpg
This year, there were more than 1100 entries. Be sure to take a look at the winner, “EEP,” inspired by the Pixar movie, “Up,” a floating house held aloft by peeps. And you will also enjoy the runners-up, especially the ones based on children’s books like “Madeline,” “Goodnight Moon” (with a quiet old peep whispering the peepish equivalent of “Hush”) and “Where the Wild Things Are” as well as peep-or-amas inspired by “Mad Men,” the balloon boy, Shaun White, “Avatar,” the viral video with the wedding party dance down the aisle, and Washington’s historic Snowapalooza. And of course there were entries featuring Washington’s most famous family is represented with peeparific displays of the White House vegetable garden, the President and his dog, Bo, and of course the infamous White House party crashers.
The Washington Post even has an iPhone app to show off the top peep contestants.

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Understanding Media and Pop Culture
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