Has ‘Pimp’ Become an Acceptable Term for Children?

Posted on May 12, 2009 at 10:00 am

“G-Force” is an upcoming PG-rated comedy from Disney about a crack team of super-agents who happen to be guinea pigs, assisted by a mole and a fly, with voice talent including Tracy Morgan and Steve Buscemi. The trailer makes it look like fairly harmless nonsense, though I winced a bit when the girl guinea pig dances to “don’t you wish your girlfriend was hot like me.” But what really made me pause was the line “pimp my ride.” Has that term become so thoroughly sanitized that it is now acceptable in a children’s film from Disney?

It is the nature of words and other elements of culture to move from the edge to the mainstream and that is often a very good thing; it is what keeps our culture vital, engaging, and challenging. The word “pimp” has expanded from its original meaning as a man who manages prostitutes. Last year, when a journalist used it to describe the way Hilary Clinton’s campaign was deploying her daughter Chelsea, however, the candidate’s response was more as a mother than a politician, saying “Nothing justifies the kind of debasing language that David Shuster used and no temporary suspension or half-hearted apology is sufficient.” The reporter and the network apologized unreservedly and whole-heartedly.

MTV’s television series “Pimp My Ride” has popularized the use of the term as a reference to tricking up something, making it more glamorous and show-offy (like the popular notion of the pimp lifestyle), and it is in that sense that the word is used in this film. But I was sorry to see both Disney and the MPAA find that it is appropriate language for a PG. I believe it is inappropriate language for children to hear and use and a troubling contribution to the coarsening of our culture and discourse.

10 Things Critics Won’t Tell You

Posted on May 10, 2009 at 10:50 am

Thanks to Shawn Levy for pointing me to this piece from “Smart Money” about movie critics’ secrets. I enjoyed #5: “I could say a film’s ‘about a lovable misfit,’ but I’ll go with ‘it limns alterity.'” But I don’t think anyone will be surprised by #8. “Sure, I’m a bellwether of taste–my own.” Um, that’s what critic means. I warn my readers and radio audience all the time about the dregs of February and August. And I have no problem with top 10 lists filled with titles no one has seen — the critic’s most important job is bringing the audience’s attention to films they would otherwise have missed. I’m happy to give “Star Trek” a good review, but have no illusions it will affect ticket sales. But when someone tells me they saw — and loved — “Once” or “I Could Never Be Your Woman” because I suggested it, that makes my day.

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Is Racism Subjective?

Posted on May 9, 2009 at 7:23 pm

I was the only white person in the elevator after the screening of Next Day Air, and as we went down to the parking lot, I asked the assembled group, none of whom I knew, whether they thought the movie was racist. None of them did. The closest I got was one guy who said not enough to interfere with his finding it funny.
When I got off the elevator there were only three of us left, all women. I asked them whether they thought the film was sexist. They were noncommittal.
I was very polite about this, I promise. I asked in a tentative and understated way, because I know what a loaded question it is and I was still making up my own mind about how I felt about it. Still, I recognize that I put them on the spot and they may have been willing to be more critical about the film to each other than they were to me.
I concluded, as you can see in my review, that it was racist and sexist. I can understand how people might differ in their reactions. Some people think that because it was made by African-Americans, the humor is self-deprecatory and comes from a position of strength. But the stereotyping and contempt for both the characters and the audience — and my sense that the exact same movie could have been made by the KKK — led to my conclusion that it promoted bigotry, no matter who was behind it. If the best we can do in Hollywood is provide funding for these kinds of films — and if they keep finding an audience and making money — then it cannot be said to come from a position of strength. If there is not one redeeming character of any race or gender, it cannot be said to be self-deprecatory. This movie was laughing at these characters, not with them. It perpetuates stereotypes so over-the-top and demeaning they make Step’n’Fetchit look like Denzel Washington.
I do not think you have to be a person of color to recognize racism or a woman to recognize sexism. The other members of the audience are entitled to their own reaction to the film; any response they had is perfectly legitimate. But so is mine. I think it is a shame that these kinds of movies are released and that talented performers like Mos Def, Debbie Allen, and Mike Epps can’t do better.

More Marketing of PG-13 Movies to Little Kids

Posted on May 9, 2009 at 6:00 pm

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children.

The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed at kids 4-9. Too bad the adult meal didn’t come with a person to explain why the movie was a non-starter for kids that age.

Age-inappropriate targeting — arguably begun in 1992 when McDonald’s got scolded for pushing toys to kids for “Batman Returns” (rated PG-13 for violence) — has become a time-honored practice. This summer, the new PG-13 “Terminator Salvation” (whose predecessors were all rated R) ties in with Pizza Hut. Subway is shilling “Land of the Lost,” and Burger King backs “Star Trek,” “Transformers: Revenge of the Fallen,” and “G.I. Joe.”

Children understandably expect that if there is a toy or game associated with a film, it is suitable for them to see. Parents need to be very clear that just because a movie is marketed to them is no reason to expect that they will be seeing it.

MaryAnn Johanson

Posted on May 6, 2009 at 8:00 am

The Alliance of Women Film Journalists has an excellent website that this week includes a very thoughtful essay by MaryAnn Johanson about the week in media.

It’s mostly a testosterone fest at the multiplex this weekend, with “X-Men Origins: Wolverine” slashing its way into theaters and sure to be a huge hit. Girls who like boys will appreciate all the Hugh Jackman beefcake on display, of course, but girls who want to see stories about girls will be disappointed…though the film does feature Lynn Collins in a smallish role as the woman Logan (aka Wolverine) loved and lost. I was astonished by her Portia in 2004’s big-screen “Merchant of Venice,” and continue to hope that she will one day headline her own film, instead of playing second fiddle to the boys.

You might think that “Ghosts of Girlfriends Past” would feature some kick-ass women — perhaps one or two who’d actually kick Matthew McConaughey’s ass for being such a meatheaded manwhore — but no: they’re all simpering crybabies to a one, overemotional dunderheads simply incapable of not falling in love with him after 10 seconds of the blatant propositioning that he thinks is seductive and flirtatious. If McConaughey’s playboy had gone through as many women as we’re supposed to accept he has, he should have run into one or
two who were as rapacious and as uninterested in any kind of relationship beyond a sexual one as he is. But doncha know, all women feel exactly the same way about love and sex!

The only female of any prominence this weekend is the teenaged alien Mala of the animated “Battle for Terra.” Voiced by Evan Rachel Wood, she is spunky and adventurous and actually gets to save her world. Of course, she’s a cartoon, but I guess we can’t have everything.

I loved the quote Johanson found from one of my favorite actresses, Juliet Stevenson (Kiera Knightly’s mother in Bend It Like Beckham and the grief-struck widow in Truly Madly Deeply), from an interview in The Telegraph. She speaks about the difficulties of finding a role as a mature actress in a world looking for babes.

“It is intensely frustrating.” There is a jagged edge to the famously honeyed larynx. “The longer you live, the more interesting life gets, and yet many of the parts involve carrying trays and putting lamb chops down in front of the leading man.”

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