Microsoft Withdraws Sexting Video

Posted on April 21, 2010 at 8:00 am

Good work from Common Sense Media, whose complaint led to Microsoft’s decision to pull an promotional video that seemed to endorse “sexting.” An ad for Microsoft’s new KIN smartphones showed a guy reaching the phone up inside his t-shirt to snap a photo to send via text to his friends. My friend Jim Steyer of CSM wrote:

It is absolutely baffling that Microsoft chose to promote the features of its new Kin phones through a video that seems to encourage sexting. Every week there is another story about teens and sexting scandals in schools. This week alone, teens in Montgomery County, Md., are under investigation for distributing nude photos via text message, and a sheriff in San Bernardino County, Calif., said that sexting is the “No. 1 problem” for middle school principals in his community.

It is both irresponsible and outrageous that an industry leader like Microsoft would take a form of digital abuse and position it as “cool and hip” in order to sell a new product that is directly targeted to a teen audience. Microsoft should pull this video and apologize for encouraging inappropriate digital media use.

Microsoft responded to the complaints from CSM and others:

Microsoft takes the issue of sexting very seriously and it was certainly never our intent to promote it in any way. The KIN marketing campaign is meant to capture the energy and playfulness of the generation of social communicators. We have received feedback that one of the KIN lifestyle videos has a scene that did not come across in the spirit it was intended. Upon further review we have acknowledged that and since removed the clip.

Digital Literacy and Citizenship: Report from Common Sense Media

Posted on June 30, 2009 at 3:59 pm

Common Sense Media is an outstanding resource for parents and I am proud to be a member of their board of advisers. Their new report, “Digital Literacy and Citizenship in the 21st Century: Educating, Empowering, and Protecting America’s Kids,” and they define digital literacy as the ability to:
1) use technology competently,
2) interpret and understand digital content and assess its credibility, and
3) create, research, and communicate with appropriate tools.
We are separated from the next generation by the deepest technological divide since the 1950’s, when the baby boomers who grew up with television had a very different relationship to media than their parents. And now a whole new world of technology that enables exponentially expanded categories of information and connections has made possible an unprecedented range of risk and opportunity The CSM report notes that today

America’s children are growing up in the center of a technological revolution. Digital media defines their lives in unprecedented ways; they spend more time online, texting, watching TV and movies, and playing video games than they do in school or with their parents. The convergence of portable personal technologies, unfiltered access to information, and user-generated content profoundly impacts how children grow and learn….Our kids know more about this world than most of the adults in their lives do.

It can be difficult for parents to provide oversight and guidance. CSM calls for the creation of school curricula to include digital literacy and citizenship. The report and the specific details of its proposal are well worth reading.

Liz Perle on Marketing PG-13 Movies to Younger Kids

Posted on September 21, 2008 at 10:00 am

Liz Perle of Common Sense Media has a column on Huffington Post takes on the hypocrisy of the MPAA ratings board. Chair Joan Graves says that PG-13 films may carry parental advisory reminders that they have material inappropriate for kids under age 13 but that doesn’t mean that PG-13 movies shouldn’t be marketed to younger kids. Perle points out that this would include “Vicky Christina Barcelona” (threesome) and “The House Bunny” (a lot of sexual humor) as well as the third mummy film and “The Dark Knight.”
And in the Mummy movie, faces melt, a man is about to be quartered, there are several shots of near decapitations, limbs are dismembered, bodies are stabbed and shot, huge Yetis appear as scary CGI panther-like creatures and there are hordes of skeletal warriors (a la Pirates of the Caribbean). And “The Dark Knight?” Even my teen son turned to me and said, “This is NOT for kids!”
We believe that parents are ultimately responsible for making sure they pick movies that are right for their kids – hey, that’s why Common Sense Media exists. And we absolutely love movies. We just think there are right movies for right ages. And marketing mature movies to kids is irresponsible, plain and simple.

Related Tags:

Understanding Media and Pop Culture