Marketing ‘Eat, Pray, Love’ and Missing the Point

Posted on August 8, 2010 at 3:41 pm

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story unfold in the actual locations.
They will also be able to buy many, many trinkets. Sandy Cohen of AP reports that an onslaught of “EPL” merchandise is about to be launched. We are used to the idea that movies for children will have tie-ins on products from snack food to sleeping bags, but this is the first “chick flick” to be turned into an infomercial.

Stores will be flooded with all things “Eat, Pray, Love.” Look for candles and moisturizing creams; jewelry, bookmarks and tote bags; a dedicated shop at Cost Plus World Markets featuring furniture, food and clothing inspired by the film; a branded digital reader pre-loaded with the book; a Republic of Tea blend; a line of designer clothing by Sue Wong; and a weekend special on HSN filled with products pegged to the movie, including prayer beads, scarves and hundreds of other items from the countries the story’s main character visits during her quest for self.

The book, of course, is about transcendence and spiritual values. Anyone who has read it knows that you don’t get satisfaction from cheesy tschotskes. The book is about authenticity, purpose, and meaning and anyone who thinks you can get that with a tote bag or face cream missed the point. Unless you can put in an order for James Franco or Javier Bardem, I recommend you skip it.

Related Tags:

 

Advertising
Valentine’s Day

Valentine’s Day

Posted on May 18, 2010 at 8:00 am

Ladies and gentlemen, let the record show that the Twitter movie has arrived.

“Valentine’s Day” consists of a bunch of incidents and concepts and indications that in our omni-media world are taken for stories, though all of them would fit within Twitter’s 140-character limit. And it would take less time to list the people who are not in this movie than the people who are. The opening credits, with one name at a time, threaten to continue for the first hour of the movie. I’ll save time with this summary: just about anyone in Hollywood who has ever been described as cute or adorable is in the cast, with a full complement of Jennifers plus a Jessica, a Julia, a couple of Taylors, four Oscar winners, and a Queen.

Love, Actually-style — or, actually, Love American Style-style, this is a bouquet of skits that are variations on the themes of love — old, new, familiar, surprising, poignant, frustrating, and joyous. I do not use the terms “deep” or “unpredictable” or “witty.” Like a dime store box of valentine chocolates, it is not fancy, and some of the ingredients may not be ideal, but they are still tasty.

At the heart of the story is Ashton Kutcher as Reed, an idealistic and kind-hearted florist who starts off Valentine’s Day by proposing to his career-focused girlfriend (Jessica Alba) and is overjoyed when she agrees. As he goes on through his busiest day of the year, taking orders and making deliveries, he encounters many of the other characters observing the holiday in their own ways. A young boy needs flowers for the most beautiful girl in school. A doctor needs flowers for both his wife and his girlfriend.

Also — a teacher (Jennifer Garner) decides to surprise her boyfriend by flying out to see him. A young man newly in love and an older man married for decades must cope with disappointing revelations. A football player (Eric Dane) and a sportscaster (Jamie Foxx) think about what they are missing by being alone as a publicist (Jessica Biel) wonders if anyone is coming to her annual “I Hate Valentine’s Day” party with its ceremonial bashing of a heart-shaped pinata. A young couple finds that no matter how carefully they have planned their first sexual encounter, they cannot anticipate every problem. And a US Army captain (Julie Roberts) and a businessman (Bradley Cooper) seated next to each other on a 14-hour flight, talk about life and love and how precious the time we spend with those we love can be.

Some of the segments work better than others and a few sour moments intrude when the movie wants us as well as its characters to shrug off certain choices that to my mind are unsettling. The revenge of a woman who was cheated on is more creepy than vindicating. And I thought I made this clear, people: NO MORE RACING THROUGH AIRPORT SCENES IN ROMANTIC COMEDIES.

Director Garry Marshall keeps things moving so that by the time you realize one story is not working very well we are on to the next. He tosses in many bits of pop songs throughout just to make sure we don’t miss anything (the first-time couple drives off to “Feels Like the First Time,” get it?). There are too many participants for the performances to be anything but competent, though it gets some energy from sheer star power, especially from Julia Roberts, Bradley Cooper, Jennifer Garner, Topher Grace, Anne Hathaway, and Marshall perennial good luck charm Hector Elizondo. Taylor Swift clearly has some fun as half of a high school couple believably described as “full of promise, full of hope, ignorant of reality.” Distracting winks at the audience (Taylor Lautner’s character says he is uncomfortable taking his shirt off in public, we see a poster for Love, Actually, and in the closing credit sequence Roberts reprises some dialogue from the movie she made with Marshall, “Pretty Woman”), however, are just about always an acknowledgment that the movie needs some artificial stimulants to keep the audience feeling entertained. But watching pretty people fall in and out of love is not a bad way to spend a winter evening and there is so much going on that at least one relationship will touch just about anyone.

Related Tags:

 

Date movie Romance
List: The Most Inspiring Movies of the Decade

List: The Most Inspiring Movies of the Decade

Posted on December 21, 2009 at 3:59 pm

The first decade of the 21st century has given us many great films. Here are a dozen I found especially inspiring. From documentaries to fantasies, from real-life heroes to an animated fish, these are the stories that help to show us what we should dream of and what we can accomplish.

Erin Brockovich Julia Roberts won an Oscar playing the real-life single mother whose determination and courage helped hundreds of victims of toxic pollution learn the truth of what happened and find some sense of justice. The movie is candid in its depiction of the price Brockovich herself paid in her personal life for her dedication to the residents who had been poisoned and misled. But it also shows what one individual can accomplish even when the other side has millions of dollars and dozens of lawyers. Quote: “By the way, we had that water brought in specially for you folks. Came from a well in Hinkley.”

Trouble the Water Documentarians Carl Deal and Tia Lessin went to Louisiana for a project that did not work out. They were about to leave when Hurricane Katrina hit. But this Oscar-nominated film is not their story. They turned most of their movie over to Kimberly Rivers Roberts and Scott Roberts, local residents who bought a camera for $20 a week on the street just before the storm and walked around taking pictures of what was going on around them. These citizen journalists document the helplessness of the community and the failure of every possible resource or assistance. Roger Ebert, who included this film in his 2009 film festival, said, “the eyewitness footage has a desperate urgency that surpasses any other news and doc footage I have seen.” The power of the human spirit to tell our stories will always triumph over failures of bureaucracy and even the ravages of storms. Quote: “We lost our citizenship.”

Persepolis Marjane Satrapi’s acclaimed graphic memoir becomes a powerful animated film about her experiences as a child in an Iran that is increasingly restrictive after the Islamic Revolution. After her beloved uncle is executed, her parents send her away to Austria, where she struggles with a new culture and with the new world that is adolescence no matter where or who you are. Perceptive, touching, resilient, this takes animation and memoir to a new level. Quote: “There’s nothing worse than bitterness and revenge. Keep your dignity and be true to yourself.”

Billy Elliot Jamie Bell is sensational as the 11-year-old boy who has to dance, even though everyone he knows is opposed to it. Ultimately his passion and his talent are so inspiring to those around him that they cannot help but give him their support. The play inspired a Tony-award-winning Broadway musical but the gritty authenticity of the original and its setting in a small mining town in Thatcher-era England makes the film version especially powerful. Quote: “Sorta feels good. Sorta stiff and that, but once I get going… then I like, forget everything. And… sorta disappear. Sorta disappear. Like I feel a change in my whole body. And I’ve got this fire in my body. I’m just there. Flyin’ like a bird. Like electricity. Yeah, like electricity. ”


A Beautiful Mind
A man sees what no one else can, and we call him a genius. A man sees what no one else does, and we call him crazy. This Oscar-winner for Best Picture is a movie about a man who was both, the true story of genius John Forbes Nash, Jr., who revolutionized mathematics and then became mentally ill. Jennifer Connelly won an Oscar as his loyal wife, a mathematician herself, who stayed with him for decades as he struggled to find a way to master his delusions. Quote: “I’ve made the most important discovery of my life. It’s only in the mysterious equation of love that any logical reasons can be found.”

Lord of the Rings Peter Jackson’s splendid trilogy of the J.R.R. Tolkein series is magnificently realized, from the tiniest detail of Elvish dialogue to the grandest vista of Middle Earth. Villains and heroes, quests and romance, this story teaches us that courage, loyalty, and integrity are more important than strength and magic. Quote: “I can’t carry it for you… but I can carry you!”

Eternal Sunshine of the Spotless Mind The best film of the decade is this loopy romance, starring Jim Carrey and Kate Winslet as one-time lovers who pay to have their unhappy memories erased and then find themselves missing even the pain of love. Screenwriter Charlie Kaufman plays with the themes of identity, time, memory, and attraction in a slightly off-kilter world that seems oddly homelike and familiar because it is so heartfelt and true about how even the unhappiness of love can enlarge our spirits. Quote: “Blessed are the forgetful, for they get the better even of their blunders. ”

Spellbound
Every family should see this m-a-r-v-e-l-o-u-s movie about the 1999 national spelling bee because it is about so much more. It is about the strength of American diversity and the commitment of this country to opportunity — the eight featured competitors include three children of immigrants (one’s father speaks no English) and a wide range of ethnic and economic backgrounds. It is about ambition, dedication, and courage. It is about finding a dream that speaks to each individual. It is about how even in the midst of one of life’s biggest challenges — middle school — it is possible to find passion and confidence and to achieve excellence. Most of all, it is about family — the opportunity to discuss the wide variation in styles of family communication and values is in itself a reason for every family with children to watch this movie together. Quote: “My life is like a movie. I have trials and tribulations, and I overcome them.”

Finding Nemo This story of a father fish in search of his lost son is an epic journey filled with adventure and discovery encompassing the grandest sweep of ocean vastness and the smallest longing of the heart. There are terrifying-looking creatures, but one of the movie’s best jokes is that even the sharks are so friendly that they keep reminding each other that “we don’t eat our friends.” There really are no bad guys in this movie — the danger comes from a child’s thoughtlessness and from natural perils. The movie has no angry, jealous, greedy, or murderous villains as in most traditional Disney animated films. And it has characters with disabilities that are handled frankly but matter-of-factly. Best of all is the way it addresses questions of protection and independence that are literally at the heart of the parent-child relationship. Quote: “I have to get out of here! I have to find my son! I have to tell him how old sea turtles are!”


In America
Writer-director Jim Sheridan’s semi-autobiographical tale about Irish immigrants in New York City is something of a fairy tale set in a sweltering and grimy apartment building where even the kind-hearted drug addicts help look out for the children. Told through the eyes of the family’s daughters, the whole movie is exquisitely tender. The girls’ sense of wonder brings a softness and a glow to whatever they see, whether it is a street fair or a broken-down air conditioner. Quote: “When luck comes knocking on your door, you can’t turn it away.”


Hotel Rwanda
When the conflict in Rwanda exploded into violence in 1994, the Hutus began a full-scale slaughter of over 800,000 Tutsis and any Hutus who supported them. In the middle of the madness, Paul Rusesabagina hid more than 1000 Tutsis in his hotel. Using the same skills that made him successful as a hotel manager, he cajoles, barters, and bluffs his way into keeping them safe. Don Cheadle and Sophie Okonedo as Rusesabagina and his wife provide a center of decency in the midst of madness and cruelty. The sensitivity of their performances is matched by the script and direction, which make their points, both personal and political, with grace, not bitterness. Like “Schindler’s List,” this film takes us deeply into the horror of one of the 20th century’s greatest tragedies by allowing us to focus on the illumination cast by one small story of grace, courage, and humanity. Quote: “There’s always room.”

The Pursuit of Happyness Chris Gardner is a single father who went from homelessness to success as a stockbroker. What mattered most to him, though, was being a good father. Real-life father and son Will and Jaden Smith star in the story of a man who would not give up. At first he focuses on the misspelling of the word “happiness” at his son’s day care. But then he focuses on the word “pursuit,” because he understands that all we can be promised is the chance to try for what we want, and that has to be enough. Quote: “You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.”

Related Tags:

 

For Your Netflix Queue Lists Movie Mom’s Top Picks for Families

Duplicity

Posted on August 26, 2009 at 8:01 am

What do Egyptian launch codes and a new frozen pizza topping have in common?

They’re both secrets that are of value to both those who know it and those who want to know it. Where there are secrets, there must be spies. Where there are spies, there must be counter-spies. And where there is conflict, there must be some sparks.

Writer-director Tony Gilroy (Michael Clayton) has produced another sharp, twisty, and very stylish thriller, this time with romance and a bit of stardust. The result is a top-notch date movie for grown-ups.

Julia Roberts plays Claire and her Closer co-star Clive Owens is Ray. They meet at an American embassy 4th of July party in Dubai and it is not clear whether their opening exchange is flirtation or something a little more professional. The same can be said of the subsequent encounter, leaving one of them triumphant and the other feeling used and embarrassed. As we go back and forth in time, pieces of the puzzle come together. Once spies for the CIA and MI6, Claire and Ray move on to the more-lucrative career of corporate espionage and perhaps the even-more lucrative career of working for themselves.

Gilroy gives the film a bit of a retro gloss, with a soundtrack that has a 70’s flavor and sleek camera effects with sliding boxes reminiscent of the original “Thomas Crown Affair.” Roberts makes a welcome return to the screen, looking less willowy and more curvy. Owen, most often seen in movies glowering or cynical, is more natural trying out a Tennessee accent than he is trying out a smile, but he has a sure sense of timing that makes the best of Gilroy’s clever banter. This movie sparkles with witty exchanges, and the back-and-forth time shifts in story-telling reveals just how much every word of that dialog matters. The stakes are not as dire as in “Michael Clayton,” but that is part of the fun, watching former top spies use all of the resources available to track down information about items sold in a grocery store. More fun is seeing how two people whose careers depend on not trusting and not being trustworthy test each other and themselves to see if they can build a lasting connection. “Duplicity” may refer to a double-cross, but this movie is double-entertaining.

Related Tags:

 

Drama Romance Spies

Erin Brockovich

Posted on December 13, 2002 at 5:16 am

The poster says, “She brought a small town to its feet and a huge company to its knees.” So we know where it’s all going, and just settle back to enjoy the ride. And an enjoyable ride it is, too.

The guy who deserves next year’s best acting Oscar is the actor who has the impossible job of playing a doctor who is interviewing single mother Erin Brockovich (Julia Roberts) for a job and is not utterly charmed by her. The audience has no such obligation, and we lose our hearts immediately.

Erin leaves that interview, climbs into her crummy car, and gets slammed into by another doctor. When she loses her lawsuit against him, she forces the lawyer who represented her to give her a job (Albert Finney as Ed Masry). No one wants her there, and no one likes her because she has a big mouth and wears trashy clothes. But she is curious and tenacious. She gets interested in a real estate file that includes medical records, and she goes off to investigate.

It turns out that the community of Hinkley has been poisoned by hexavent chromium, leaching into the drinking water from a PG&E plant. Erin is able to gain the trust of the community and help Ed put together a case that would win the largest direct claim settlement in American history.

Julia Roberts keeps getting better and better, more luminous, and at the same time more vulnerable and more in control. She plays Erin as a woman who never stopped believing in herself and yet is deeply touched when others believe in her, too. She understands the way the people in Hinkley feel, mistrustful of lawyers and overwhelmed by the odds. She understands that “people want to tell their stories.” And she has enough confidence in herself to know that, while she might not have been able to keep her beauty queen promise of ending world hunger, this is a promise she can keep.

She understands, too, that there will be costs. A romance with a loving biker/nanny (George, played by Aaron Eckhart, who makes that combination endearingly believable) and her relationships with her children are threatened by her devotion to the case. In a heartbreaking scene, she is driving back home after a hard day and George tells her that her baby spoke her first word. Erin is overjoyed at the news and devastated to have missed it. The look in her eyes as George tells her all about it is complex, rich, perfect.

And there are many “Rocky”/”Norma Rae”-style feel-good moments, like when PG&E’s first lawyer, looking like a high school debate club president, tries to bully Erin and Ed, and when Erin uses everything from her cleavage to her baby to get access to the records she needs.

Parents should know that the movie’s R rating comes from very strong language and some sexual references (Erin jokes that she got the cooperation of the town’s residents by performing sexual favors). And no matter how high the settlement, the fact remains that children and their families were made terribly ill, and no amount of money will make up for that.

Families who watch this movie should talk about why it is that Erin is able to connect with the residents of Hinkley, why she is reluctant to accept help from anyone, and the importance of not judging people based on their appearance. They may also want to talk about the issue of corporate responsibility. No one at PG&E wanted anyone to get hurt. How do problems like lack of accountability arise?

Families who enjoy this movie will also enjoy Sally Fields’ Oscar-winning performance in “Norma Rae.”

Related Tags:

 

Based on a true story Courtroom Drama Family Issues Inspired by a true story
THE MOVIE MOM® is a registered trademark of Nell Minow. Use of the mark without express consent from Nell Minow constitutes trademark infringement and unfair competition in violation of federal and state laws. All material © Nell Minow 1995-2024, all rights reserved, and no use or republication is permitted without explicit permission. This site hosts Nell Minow’s Movie Mom® archive, with material that originally appeared on Yahoo! Movies, Beliefnet, and other sources. Much of her new material can be found at Rogerebert.com, Huffington Post, and WheretoWatch. Her books include The Movie Mom’s Guide to Family Movies and 101 Must-See Movie Moments, and she can be heard each week on radio stations across the country.

Website Designed by Max LaZebnik