The Washington Post reports on the first study to link teen pregnancies to sexual content on television. The study is being published today in the journal of the American Academy of Pediatrics. The authors found a “strong association” between teen pregnancy and watching sexual activity in television programs.
Teenagers who watch a lot of television featuring flirting, necking, discussion of sex and sex scenes are much more likely than their peers to get pregnant or get a partner pregnant, according to the first study to directly link steamy programming to teen pregnancy.
The study, which tracked more than 700 12-to-17-year-olds for three years, found that those who viewed the most sexual content on TV were about twice as likely to be involved in a pregnancy as those who saw the least….
Studies have found a link between watching television shows with sexual content and becoming sexually active earlier, and between sexually explicit music videos and an increased risk of sexually transmitted diseases. And many studies have shown that TV violence seems to make children more aggressive. But the new research is the first to show an association between TV watching and pregnancy among teens.
The problem with these studies is always cause and effect. Do teenagers who are already sexually active or considering becoming sexually active tend to watch more of these programs or do these programs promote unprotected sexual activity?
It is stupid to suggest that media does not affect behavior, especially of teenagers who are just beginning to look beyond the home and school for guidance on behavior. There is a billion-dollar industry devoted to the impact of media on behavior — it is called advertising. Television programming may not be selling clothes or toothpaste, but it is always selling a notion of what is — and is not — cool. And that does affect the choices made by viewers.

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