The FTC Helps Kids Understand Advertising

Posted on August 10, 2012 at 1:37 pm

The Federal Trade Commission has an excellent website to help kids be smarter consumers.  It’s always a challenge to teach children to identify and challenge the bombardment of advertising messages they get every day.  You Are Here’s West Terrace explains targeted marketing and evaluating the claims made in ads.  There is also a section that explains how advertising can be helpful to consumers who are looking for products and brands and trying to understand their options.  The Security Plaza teaches kids about the importance of protecting their personal information online and being careful about trusting messages that might not be from the businesses they claim.  There are also resources for parents and teachers, who can use a reminder on those lessons as well.

Related Tags:

 

Advertising Marketing to Kids Movie Mom’s Top Picks for Families Parenting Understanding Media and Pop Culture

The Campaign

Posted on August 9, 2012 at 6:05 pm

“Freedom.” “Jesus.” “America.”  And whoever you are, you are “the backbone of this country.”  This attempted political satire feels as empty as the platitudes spouted by the candidates in this R-rated comedy that, like the political system it portrays, goes for the easy and expedient and the trashy instead of the substantive or constructive.  Bill Maher, “The Daily Show,” and “The Colbert Report” have raised the bar on political comedy, so we expect more bite than this lackluster film, as generic as its title.

Will Ferrell plays four-term Congressman Cam Brady, a Democrat from North Carolina, expecting to run unopposed in the upcoming election.  But he all of a sudden becomes vulnerable when leaves a raunchy voicemail for his mistress on the wrong answering machine.  The mega-wealthy Motch brothers (played by John Lithgow and Dan Aykroyd and inspired by the real-life Koch brothers, who fund many right-wing causes and politicians) decide they would be better off with another candidate.  So, even though he is “weird” and has no experience in politics, they pick Marty Huggins (co-producer Zach Galifianakis).  He is the son of a wealthy man (Brian Cox) who has strong connections to business and government.  The Motches send in Tim Wattley (Dylan McDermott), their best political operative to run the campaign, and he crisply cuts right to the point: “I’m here to make you suck less.”

Immediately, Marty’s life is turned upside down as his beloved pug dogs are replaced with a golden retriever and a black lab — both in bandanas — because those breeds have the highest approval ratings.  He and his wife and their home get extreme makeovers and Tim keeps Marty on talking points.  Meanwhile, Cam’s overconfidence and poor judgment help Marty rise in the polls.  The Motches have been using a loophole to sell goods produced in China labeled as “made in America” (based on convicted felon Jack Abramoff’s deal in the Mariana Islands).   They plot to create an enterprise zone in the district, waiving environmental, safety, and wage regulations so they can create American sweatshops with imported Chinese workers (“insourcing”).  They just need a Congressman who will do what they tell him. And their control goes even deeper than money.

It is briefly intriguing to see Dan Aykroyd taking over the kind of “Trading Places” rich bad guy brother role Don Ameche and Ralph Bellamy played when he and Eddie Murphy were the leads, but the contrast just shows how little energy and bite this film in comparison.  McDermott picks things up with some dark wit and Katherine LaNasa is a highlight as Cam’s steel magnolia of a wife.  But Ferrell is deprived of his greatest asset as a performer.  He is at his best when he plays flawed men who are immature and self-centered but still likable because they really want to be liked and struggle to do the right thing.  Cam just does not care.  And Galifiniakis’ mincing affect and Southern drawl are not as witty as he intends them to be.  This is one of those campaigns when you wish the ballot had an option for “none of the above.”

Parents should know that this movie includes extremely crude humor with very explicit sexual references and situations and very strong and vulgar language, brief female nudity, drinking, drunkenness and drunk driving, smoking, comic peril and violence including snake bite and shooting injury, a lot of corruption and overall bad behavior played for comedy.

Family discussion:  What elements of the story seemed most true about our current political system?  What is the impact of “Citizens United” on elections?

If you like this, try: “In the Loop” and documentaries like “The War Room” and “Unprecedented”

Related Tags:

 

Comedy Politics Satire

The Bourne Legacy

Posted on August 9, 2012 at 6:00 pm

B
Lowest Recommended Age: High School
MPAA Rating: Rated PG-13 for violence and action sequences
Profanity: Some strong language
Alcohol/ Drugs: Drugs, drinking
Violence/ Scariness: Extended spy-type violence with hand-to-hand combat, guns, chases, explosions, many characters injured and killed
Diversity Issues: Diverse characters
Date Released to Theaters: August 10, 2012
Date Released to DVD: December 10, 2012
Amazon.com ASIN: B005LAIIPS

Different spy.  Different program.  Same evil conspiracy still trying to justify the nastiest of means with the most unprovable ends.  This is “The Bourne Legacy,” the fourth in the Bourne series and the first not to star Matt Damon.  Tony Gilroy, who wrote the first three films, wrote and directed this latest installment, with “Hurt Locker’s” Jeremy Renner as Aaron Cross, like Jason Bourne an inconvenient reminder of an ambitious spy program that at least some people believe needs to be shut down with extreme prejudice. Those of us who felt there was not enough Renner in the crowded Avengers movie (he was the guy with the bow and arrow) are glad to see him take the lead here. He handles it gracefully.

The way he walks, runs, and punches is as important to defining the character as what he says, and Renner moves with an athlete’s economy, precision, and confidence.  We first see Cross in an isolated, frozen location (the settings, even more than usual, really tell the story) and we immediately learn that he is brave, resourceful, and very capable.  And that he takes some sort of pills.  Soon he meets up with another guy (the always-outstanding Oscar Isaac) and even though they have never met, they communicate with the kind of shorthand that lets us know they recognize they share the same training and perhaps more and yet do not entirely trust one another.  Soon we find that the same people who wanted to shut down any record of Jason Bourne’s Treadstone project are trying to erase any evidence of Cross’s project, Outcome and they will do anything to make that happen.

Jason Bourne could not remember who he was or how he came to be injured and floating in the water, and we shared his discovery of his own history  and growing realization of the corruption and betrayal around him.  So it seems logical that Gilroy would go in the opposite direction with Aaron Cross.  His problem is not a loss of memory.  In a way, he has too much memory.  Slight spoiler alert here, though it is revealed in the trailer — the operatives in the Outcome project have been physically and intellectually enhanced with medication monitored by scientists, including Dr. Marta Shearing (Rachel Weisz, who can carry off the brainy beauty role).  Cross does not need to find out who he is.  He needs to stay who he has become.  When he runs out of the medication, he has to have her help to get him more.

One of the highlights of the film takes place in Marta’s home, a huge house in the country with beautiful lines and a great deal of potential but a shabbiness that tells us she is a person of taste and vision who never created the home she hoped to have.  The confrontation that takes place there binds her to Carter and sets the rest of the story in motion.  They end up in the Philippines, and Gilroy makes great use of the city for neatly-staged chase scenes.

Renner is a superb choice for an action hero, with easy charisma, intelligence, and mad fighting skills.  He holds the screen effortlessly and is quickly becoming one of the most appealing leading men in Hollywood.  The problem with the film is the decision to give him chemically enhanced capacities.  It’s the Batman/Superman divide.  The first three Bourne movies gave us a damaged hero we could identify with because he was so human.  But with Cross, it is hard to identify with him or gauge his level of danger because we don’t really know what he can do or whether another hit of the meds could ramp him up further.  We’re rooting for Renner all the way.  Cross, not quite as much.

Parents should know that this film has extensive spy-style action violence with chases, explosions, fights, shoot outs, some strong language, drugs, drinking, and a non-explicit sexual situation.

Family discussion: How is Aaron Cross different from Jason Bourne?  What do we learn from the scene with the other Outcome agent?  Who is in the best position to stop Byer?

If you like this, try: the other “Bourne” movies and the novels by Robert Ludlum and “Hanna”

Related Tags:

 

Action/Adventure Based on a book DVD/Blu-Ray Pick of the Week Series/Sequel Spies Thriller

LeakyCon 2012

Posted on August 9, 2012 at 2:18 pm

I wish I could be in Chicago for this year’s LeakyCon, the sold-out Harry Potter fest that begins today.  The schedule includes all kinds of gatherings, from “ship-ers” who think that it should be Harry and Hermione who end up together, to the inevitable “books vs. movies” debate, “Living the Luna Way,” and a screening of “Real for Us,” a documentary about Potter-ites.  Some of the cast members will be there to meet the fans and sign autographs.  And attendees will rock out to groups like Tonks and the Aurors and Ministry of Magic.

Related Tags:

 

Festivals

This American Life’s New Movie: Ira Glass and Mike Birbiglia

Posted on August 9, 2012 at 7:20 am

I’m a huge fan of NPR’s “This American Life” and very pleased that they have produced their first film, “Sleepwalk With Me,” based on comedian Mike Birbiglia’s story about a rare sleep disorder that nearly cost him his life. My interview with Birbiglia is coming soon — stay tuned.  If you are in New York, Chicago, or LA you can see Ira Glass and/or Birbiglia at a screening of the film.  Here are the details:

 

Related Tags:

 

Trailers, Previews, and Clips
THE MOVIE MOM® is a registered trademark of Nell Minow. Use of the mark without express consent from Nell Minow constitutes trademark infringement and unfair competition in violation of federal and state laws. All material © Nell Minow 1995-2024, all rights reserved, and no use or republication is permitted without explicit permission. This site hosts Nell Minow’s Movie Mom® archive, with material that originally appeared on Yahoo! Movies, Beliefnet, and other sources. Much of her new material can be found at Rogerebert.com, Huffington Post, and WheretoWatch. Her books include The Movie Mom’s Guide to Family Movies and 101 Must-See Movie Moments, and she can be heard each week on radio stations across the country.

Website Designed by Max LaZebnik