Popcorn Update….Maybe

Posted on August 18, 2014 at 3:49 pm

Copyright 20009 Joakim Wahlander https://www.flickr.com/photos/wahlander/3873255763/
Copyright 20009 Joakim Wahlander via Flickr

Remember when I explained how movie theater lobbyists created a loophole in the rules requiring places that serve food to let you know the calories and fat content of your purchases?

I don’t think it’s likely to happen, but it’s worth mentioning that two Senators are trying to close that loophole. Ignore the inflammatory headline. No one is “coming for your popcorn.” This is not Mayor Bloomberg at the federal level. This is making the market work efficiently by giving you the information you need to make a wise decision. Which is why it probably won’t happen.

Of course if they really wanted to come down hard on popcorn, they’d make the theaters let you know what their share of the profits is from the wildly inflated concession stand prices. I don’t begrudge the theater owners the chance to make enough money to stay in business. Most of the profits from ticket sales go to the studios. But purchasers might want to know that “when you pay $6 for a medium-sized bag of popcorn in theaters, you’re paying a 1,275 percent mark up compared to the cost of buying three 3.5-ounce bags of microwaveable popcorn sold in a box for about $3 at the store.” Put it this way: the concession stand pays more for the cost of the cardboard container than it does for the popcorn and “butter substitute” that goes into it.

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Advertising Commentary

Guardians of the Galaxy Merch: Where’s Gamora???? Sigh.

Posted on August 10, 2014 at 8:00 am

Guardians of the Galaxy is enormous fun and a huge box-office hit, with loveable characters and a refreshing sense of humor about itself. Who wouldn’t want to extend the pleasures of the film with some merch, perhaps an action figure or a backpack?

The answer: anyone who is a fan of Gamora, the green-skinned assassin played by Zoe Saldana and the only female of the group.

Characters Copyright Marvel Studios 2014
Characters Copyright Marvel Studios 2014

Take a look at the Marvel Guardians of the Galaxy 16″ Large Backpack School Bag. Four of the five Guardians appear on it. Guess who is missing?  (If you need help, read the comments.) Weirdly, Amazon also lists a “boy’s backpack” with all five Guardians on it. I would love to have someone explain what it is that makes it a “boy’s” backpack.

Or take a look at this story of a woman whose children wanted action figures from the film.  Star Lord Peter Quill?  No problem.  Gamora?  Problem.  Kira Stewart-Watkins writes:

Star-Lord is everywhere but there was not a single Gamora to be seen. Even on the Guardians of the Galaxy t-shirts, no Gamora. Hey Marvel! She is one fifth of the team, what they heck! Even my six-year-old son noticed and passed up a t-shirt because he wanted her on it too. I asked the store if they were out, they said they do not carry her and suggested a Rocket raccoon instead. Not The Same.

Other people say “Well, just order her one online.” Okay, wait, so I get to say to my son “Hey here is your Star-Lord action figurine, we will buy him.” and to my other child “Oh wait, no Gamora, well we can order her online and you will get her in 5 to 6 business days.”

Something is very wrong here. Marvel, 44% of the opening audience of Guardians of the Galaxy were women! I know! I have seen it three times. And this is not just a problem with Gamora. We had this problem with Black Widow. We encounter this problem with her DC favorite, Wonder Woman. (I found her Wonder Woman t-shirt in a thrift store. And my daughter made the crown and bracers herself because she loves Wonder Woman so much.) I understand the politics of it, but a four-year-old does not.

So Marvel, do you know what my daughter thought after not finding yet another superheroine she loves in stores? Do you know what she said to me with her sad green eyes?

“Maybe superheroes aren’t for girls Mom.”

Superheroes are for girls.  Bonehead studio and merchandising executives on the other hand, need to get a clue.  Many thanks to Jenna Busch for alerting me to this problem.

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Commentary Gender and Diversity Marketing to Kids Understanding Media and Pop Culture

Lucy and the Box Office: The Good News and the Bad News

Posted on August 1, 2014 at 8:00 am

Copyright 2014 Universal Pictures
Copyright 2014 Universal Pictures

Last week, “Lucy” beat “Hercules” at the box office, good news for those who still think that women-led action films can’t make money. As blog The Mary Sue put it succinctly: “Today In Female-Led-Movies-Obviously-Don’t-Make-Money News, Lucy Beat Out Hercules This Weekend.”

Make no mistake, readers: as Susana Polo pointed out in her review on FridayLucy is not a good film and probably not worth spending money on to watch in-theaters (though neither is Hercules, of course). And yet, it made about 1.5 times more than Hercules at the box office this weekend.

On the other hand, this is not exactly a big step forward for stories that illuminate the experience of being a woman.  It does not pass the Bechdel test.  Jezebel’s Powder Room blog has a thoughtful assessment from C. Rhodes.  And also

Because the titular role is the only significant speaking role for a woman in the entire damned movie. We cannot (CANNOT) settle for this being a movie “for” feminism.

Because the trope of a woman getting psychically violated and used by a group of men is old, reinforces a lot of negative gender stereotypes on both sides, and frankly if you combine Brokedown Palace and Limitless we’ve already had this movie poured into our long-suffering eye-holes.

And because, most importantly, it’s one of the most racist things on a screen right now. The bad guys? Asian men. The entire movie focuses on her need to get out from under the grips of a group of villains who are pretty exclusively people of color…and if that’s not a loaded message, I don’t know what is.

For an opposing view, take a look at a column by Vox’s Todd VanDerWerff, who argues that “Lucy is a staunchly feminist film that sometimes seems terrified of feminism.”  I’m not persuaded by his argument, which seems to rest on two points: (1) Lucy has to become less of a woman and less of a human to combat the evil forces and (2) her violence is directed against men.  But it is an interesting point of view.

Besson’s interest in archetypal feminist action heroes in the vein of Ripley from Aliens or many of his prior female leads gives way here to something slightly more complicated. Yes, Lucy gets to a place where she kicks ass and takes names, but there’s always something disquieting about it. For Lucy, to become a badass action hero requires largely getting rid of her humanity….Lucy is a film about smashing the patriarchy that also has some degree of ambivalence about what that might actually look like. After all, consider the figure that Lucy becomes: she kills or dismisses men without a second thought, she is in control of her sexual agency completely and implicitly, and she eventually evolves past men (and the rest of humanity) entirely. Then she deigns to leave humanity with a tiny gift that contains her vastly superior knowledge.

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Commentary Gender and Diversity This Week at the Box Office

Who Should Play Non-White Characters?

Posted on July 13, 2014 at 8:00 am

Amanda Scherker has an excellent piece in the Huffington Post about “whitewashing” in films — ethnically white actors playing non-white characters. We understand now how absurd it was to have John Wayne play Genghis Khan or Katharine Hepburn play “Dragon Seed’s” Chinese peasant. Scherker’s article has a range of examples, but there are still more. Marlon Brando played a Japanese man in “Teahouse of the August Moon” and Alex Guinness played another in “A Majority of one.” Shirley MacLaine played an Indian in “Around the World in 80 Days.”

https://www.youtube.com/watch?v=fazXjqg8Zv0

As I mentioned yesterday, this is especially timely as the trailer for the upcoming film about Moses shows a cast of white actors playing Middle Eastern characters and the director has announced that he will next make a film about David.

I am in favor of color-blind and even gender-blind casting unless it is inconsistent with the storyline. It’s fine to cast a man as a woman in both versions of “Hairspray,” but the racial themes of the film make it impossible to be race-blind in casting. In the case of Biblical stories, I believe every effort should be made to use actors who are ethnically Middle Eastern.

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Actors Commentary Gender and Diversity Race and Diversity Understanding Media and Pop Culture

Colbie Caillat’s Wonderful New Video

Posted on July 12, 2014 at 4:43 pm

The video for Colbie Caillat’s new song, “Try,” from Gypsy Heart Side A, shows her struggle to be true to herself in a world that expects women, especially performers, to conform to a narrow and highly polished idea of beauty. Watch it — and show it to your daughters.

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Behind the Scenes Commentary Gender and Diversity Music Teenagers Tweens Understanding Media and Pop Culture
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