Meet Me in St. Louis

Posted on October 27, 2008 at 8:00 am

This episodic story of the Smith family in the St. Louis of 1903 is based on the memoirs of Sally Benson.  Its pleasures are in the period detail, the glorious songs (including standards “The Trolley Song” and “Have Yourself a Merry Little Christmas”) and the loving and nostalgic look at a time of innocence and optimism, where a long-distance call was almost as thrilling as having the World’s Fair come to your very own city.  We see the family over the course of a year, celebrating Halloween and Christmas, riding the ice truck in the summer and building snowmen in the winter.  They face the prospect of having to leave St. Louis so that  Mr. Smith can accept a promotion.  They wonder whether the older girl’s two boyfriends will propose.  They treat each other with great loyalty and affectionate tolerance.  And then they live happily ever after.

The Smith’s older daughters are Rose (Lucille Bremer) and Esther (Judy Garland).  Rose is attracted to Warren Sheffield, and a bit impatient because he has not proposed.  Esther has decided to marry “the boy next door,” John Pruitt (Tom Drake), even though they have not yet met.  When the girls have a party, their two little sisters (Joan Carroll and Margaret O’Brien as Agnes and Tootie Smith) creep downstairs.  Tootie is allowed to do one song with Esther (the cakewalk “Under the Bamboo Tree”) before being sent back to bed.  Esther asks John to help her turn out the gas lights before he leaves, to have some time alone with him.  The next day, he joins her as she and her friends ride on the trolley, and when he catches up with them, she sings “The Trolly Song.”  Later, Warren escorts a visiting out-of-town girl (June Lockhart) to another party, and Esther and Rose conspire to fill her dance card with the least appealing partners at the dance.  When she is revealed to be so friendly and tactful that she gets Rose and Warren back together, Esther has to take all of her dances.  Tootie is heartbroken about moving to New York, and while the rest of the family tries to hide it, they are, too.  Mr. Smith gives up, they stay in St. Louis, and when the fair opens, they are there.

http://www.youtube.com/watch?v=BQ2Q8_P_msg

One of the movie’s most evocative scenes is Halloween, celebrated very differently in those days, but like today the one night of the year where children have the power to frighten the grown-ups.  Agnes and Tootie dress up in rags and “kill” the people who answer the door by throwing flour at them.  Director Minnelli skillfully shows how spooky and at the same time thrilling it is for the girls to be out after dark.  When Tootie is successful at “killing” the grouchy neighbor, she is heralded by the other kids, and blissfully announces, “I’m the most horrible!  I’m the most horrible!”

This is one of the most loving of all movie families.  Everyone in it treats all of the other members with trust and affection, even, when it comes to Tootie, indulgence.  They are interested in each other and take each other’s concerns seriously, whether it is the seasoning of a sauce or choice of a future spouse.  Only the poor father is rather left out. He is not told about the long distance call, and no one is pleased with his promotion.  But in a way, that is just a reflection of the family’s devotion to him and to the life they have together in St. Louis.   And the lovely duet he sings with his wife, “You and I,” shows that it is their relationship that is the foundation of the family.

Minnelli began as an art director and designer, and his use of color is always fresh and fun — there isn’t another director in history who would have thought to put Esther in purple gloves for the trolley ride, but once you see it, you can’t imagine any other color.

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Red Band Trailers (Rated R)

Posted on September 25, 2008 at 3:06 pm

“Green Band” trailers begin with a notice that says that while the movie has been rated something else, the trailer itself has been approved for all audiences by the MPAA. I am sure that sometimes the people who make trailers have a tough time finding two or three minutes of clips for the trailer that don’t have bad language, sex, or violence. As a result, despite the warning, the trailer often gives a misleading impression of the movie’s content. R-rated movies have red band trailers, which can only be shown before R-rated movies because they include R-rated content. These were quite rare until recently because most theaters did not allow them.
And then came the internet. Red band trailers are available online and any 12 year old who knows the birth date of an adult can easily get access to them. Slate’s Josh Levin writes about the sharp rise in red band trailers:
R-rated trailers–known as “red bands” on account of the red, “Restricted Audiences Only” warning that precedes them–have become omnipresent. According to the Motion Picture Association of America, nearly 30 restricted-audience trailers have been approved so far in 2008, already matching the number accepted between 2000 and 2006…
Given the popularity of movie trailers on the Web, the potential audience for a red-band preview has gone from minuscule in the Showgirls era to virtually limitless in the time of Pineapple Express and Zack and Miri. Compared with an R-rated trailer that’s screened in theaters, a Web-based red band is more likely to get talked up and to reach a target audience of (possibly under-17) fan boys who’ll line up for a screening on opening weekend.
Trailers are still subject to tighter restrictions than the feature films themselves due to the intensified impact of the short form. But because they are quick to watch they are especially potent and viral and are now an indispensible and fast-growing element of movie marketing. As Levin notes, these trailers may give a more accurate idea of what is in the movie but they are also more likely to give away more of the good parts of the movie. For parents, they create yet another challenge in a media minefield already filled with too many traps.

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Marketing to Kids Understanding Media and Pop Culture

Should We Rate Movies for Marketing?

Posted on September 23, 2008 at 8:00 am

Alissa Quart’s column in Slate’s Big Money argues that in addition to rating movies and television for language, violence, sex, smoking, and substance abuse, we should rate them for product placement. She notes that for $300,000 you can have your product prominently featured in “customized storylines” on “The L Word,” a program produced by the “non-commercial” Showtime cable network. So, when we see a character on that show who is excited about a new car or pair of shoes or laundry detergent, we no longer accept that as an indication of character or plot but a distraction to remind us that we may be watching a story but we are also being sold. The line between art and commerce blurs even further as the networks themselves are getting into the business of selling the products and clothes and even the furniture used by television characters, essentially turning every program into an infomercial.
This is especially troubling in media for children where even “Baby Einstein,” which originally promised its DVDs would not be used to sell products, changed its mind and every G and PG release has with “partners” selling everything from postage stamps to cleaning products, not to mention toys and fast food. I would like to see a prominent caution listing all companies that have paid to have their products featured in the movie or in its advertising so at least parents can be prepared to help children navigate the ever-shrinking line between story and commercial.

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Book for Concerned Parents: So Sexy So Soon

Posted on August 8, 2008 at 9:16 am

The authors of the book “So Sexy So Soon,” Diane Levin and Jean Kilbourne, say that children are constantly bombarded by the media and advertisers with images and portrayals of hyper-sexuality.

Thong panties, padded bras, and risqué Halloween costumes for young girls. T-shirts that boast “Chick Magnet” for toddler boys. Sexy content on almost every television channel, as well as in books, movies, video games, and even cartoons. Hot young female pop stars wearing provocative clothing and dancing suggestively while singing songs with sexual and sometimes violent lyrics. These products are marketed aggressively to our children; these stars are held up for our young daughters to emulate-and for our sons to see as objects of desire.

In the book, the authors provide practical suggestions about the ways that parents can provide context and expand their children’s understanding and imagination to help them make sense of the avalanche of messages equating sexuality (and only sexuality) with happiness and power — that that buying products is the way to achieve that. This interview describes the way children respond to the media’s messages and some of the content of the book.

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PG-13 Superheroes in Pre-K Books

Posted on July 22, 2008 at 5:31 pm

Children’s book author Erica S. Perl has a gallery in Slate about books for early readers featuring superheroes from PG-13 movies like The Incredible Hulk and Iron Man and even the very violent and disturbing Dark Knight. Perl reports that
at many chain bookstores there is now a specifically labeled “At the Movies” tier on the early-reader rack. This isn’t the first time brand extensions have shown up in early readers–books starring SpongeBob and Dora the Explorer have been around for several years now. But there’s something more unsettling about books aimed at preschoolers and kindergartners featuring PG-13 movie characters, and they pose a tricky question for parents. Books like A Hero Called the Hulk and The Dark Knight: I Am Batman practically beg to be plucked by small hands.herocalledhulk.jpg
Perl says that some of these books are educationally sound, while others are not.
I Am Iron Man!, one of the best of the bunch, blithely ignores much of the plot of the movie my husband called “the loudest film ever made,” and Guido Guidi’s drawings of Iron Man’s suit convey the undeniable excitement of a snazzy magic flying costume. As important, his pictures provide a good jumping-off point for kids who want to make up their own stories about gaining the power to soar through the skies. Other movie-based early readers, however, present problems. A Hero Called the Hulk, seen here, provides none of the educational scaffolding beginning readers need.
Pedagogical value aside, I think it is wrong to use these books to market characters and movies to kids who are too young for them. Earlier this year, the Federal Trade Commission urged the Motion Picture Association of America to reconsider guidelines that allow some PG-13 movies to be marketed to young children, following a complaint by an advocacy group that the blockbuster film “Transformers” was inappropriately advertised to children as young as 2. It also urged toy manufacturers, fast-food chains and retailers to review how they sell movie-based toys to young children. These books are essentially ads for movies that are inappropriate for children and the Federal Trade Commission and the MPAA should prohibit this kind of licensing for products intended for those who are too young to see the movie.
FTC contact: Mary Engle, Director of the Division of Advertising Practices
* Online:secure complaint form
* Phone: Toll-free helpline: 1-877-FTC-HELP (1-877-382-4357);
TTY: 1-866-653-4261
* Mail:
Federal Trade Commission
Consumer Response Center
600 Pennsylvania Avenue, NW
Washington, DC 20580
Or complain to the publisher:
Carolyn Kroll Reidy
CEO, Simon & Schuster, Inc.
1230 Avenue of the Americas
New York, NY 10020
Phone: 212-698-7000

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