Dr. Toy

Posted on May 18, 2009 at 8:00 am

Stevanne Auerbach is better known as “Dr. Toy,” and she and her website are great resources for parents on issues of toys and ply. Her book is Dr. Toy’s Smart Play: How To Raise A Child With a High PQ (Play Quotient), a guide not just to what toys are safe and appropriate but to what toys best engage the imagination and curiosity of children and how best to help them get the most fun — and the most learning — of the toys they get. Her website allows you to search by age and it also has information on green toys and on donating toys that have been outgrown. She even has a link to online directions for board games, to help settle disputes. Dr. Toy answers questions from parents on the site as well, a list of the all-time best toys, information about games, and guidelines in more than a dozen languages, so be sure to check it out.

The book is an indispensable guide for parents. The “work” of young children is play. It is through their imaginative play that they process their understanding of the world and learn everything from constructing a narrative to taking turns. The book has very useful information about guiding children to the kind of play they will find most satisfying and inspiring, play that will enable them to develop a sense of independence, mastery, and confidence. It has wise counsel on the pros and cons of gender-specific toys and information about toys for children with special needs and special talents. It has lists of the top 100 toys and the craft supplies that every family should have on hand every day. It is a welcome reminder of the importance of play for both children and their parents.

Has ‘Pimp’ Become an Acceptable Term for Children?

Posted on May 12, 2009 at 10:00 am

“G-Force” is an upcoming PG-rated comedy from Disney about a crack team of super-agents who happen to be guinea pigs, assisted by a mole and a fly, with voice talent including Tracy Morgan and Steve Buscemi. The trailer makes it look like fairly harmless nonsense, though I winced a bit when the girl guinea pig dances to “don’t you wish your girlfriend was hot like me.” But what really made me pause was the line “pimp my ride.” Has that term become so thoroughly sanitized that it is now acceptable in a children’s film from Disney?

It is the nature of words and other elements of culture to move from the edge to the mainstream and that is often a very good thing; it is what keeps our culture vital, engaging, and challenging. The word “pimp” has expanded from its original meaning as a man who manages prostitutes. Last year, when a journalist used it to describe the way Hilary Clinton’s campaign was deploying her daughter Chelsea, however, the candidate’s response was more as a mother than a politician, saying “Nothing justifies the kind of debasing language that David Shuster used and no temporary suspension or half-hearted apology is sufficient.” The reporter and the network apologized unreservedly and whole-heartedly.

MTV’s television series “Pimp My Ride” has popularized the use of the term as a reference to tricking up something, making it more glamorous and show-offy (like the popular notion of the pimp lifestyle), and it is in that sense that the word is used in this film. But I was sorry to see both Disney and the MPAA find that it is appropriate language for a PG. I believe it is inappropriate language for children to hear and use and a troubling contribution to the coarsening of our culture and discourse.

10 Things Critics Won’t Tell You

Posted on May 10, 2009 at 10:50 am

Thanks to Shawn Levy for pointing me to this piece from “Smart Money” about movie critics’ secrets. I enjoyed #5: “I could say a film’s ‘about a lovable misfit,’ but I’ll go with ‘it limns alterity.'” But I don’t think anyone will be surprised by #8. “Sure, I’m a bellwether of taste–my own.” Um, that’s what critic means. I warn my readers and radio audience all the time about the dregs of February and August. And I have no problem with top 10 lists filled with titles no one has seen — the critic’s most important job is bringing the audience’s attention to films they would otherwise have missed. I’m happy to give “Star Trek” a good review, but have no illusions it will affect ticket sales. But when someone tells me they saw — and loved — “Once” or “I Could Never Be Your Woman” because I suggested it, that makes my day.

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Understanding Media and Pop Culture

Is Racism Subjective?

Posted on May 9, 2009 at 7:23 pm

I was the only white person in the elevator after the screening of Next Day Air, and as we went down to the parking lot, I asked the assembled group, none of whom I knew, whether they thought the movie was racist. None of them did. The closest I got was one guy who said not enough to interfere with his finding it funny.
When I got off the elevator there were only three of us left, all women. I asked them whether they thought the film was sexist. They were noncommittal.
I was very polite about this, I promise. I asked in a tentative and understated way, because I know what a loaded question it is and I was still making up my own mind about how I felt about it. Still, I recognize that I put them on the spot and they may have been willing to be more critical about the film to each other than they were to me.
I concluded, as you can see in my review, that it was racist and sexist. I can understand how people might differ in their reactions. Some people think that because it was made by African-Americans, the humor is self-deprecatory and comes from a position of strength. But the stereotyping and contempt for both the characters and the audience — and my sense that the exact same movie could have been made by the KKK — led to my conclusion that it promoted bigotry, no matter who was behind it. If the best we can do in Hollywood is provide funding for these kinds of films — and if they keep finding an audience and making money — then it cannot be said to come from a position of strength. If there is not one redeeming character of any race or gender, it cannot be said to be self-deprecatory. This movie was laughing at these characters, not with them. It perpetuates stereotypes so over-the-top and demeaning they make Step’n’Fetchit look like Denzel Washington.
I do not think you have to be a person of color to recognize racism or a woman to recognize sexism. The other members of the audience are entitled to their own reaction to the film; any response they had is perfectly legitimate. But so is mine. I think it is a shame that these kinds of movies are released and that talented performers like Mos Def, Debbie Allen, and Mike Epps can’t do better.

More Marketing of PG-13 Movies to Little Kids

Posted on May 9, 2009 at 6:00 pm

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children.

The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed at kids 4-9. Too bad the adult meal didn’t come with a person to explain why the movie was a non-starter for kids that age.

Age-inappropriate targeting — arguably begun in 1992 when McDonald’s got scolded for pushing toys to kids for “Batman Returns” (rated PG-13 for violence) — has become a time-honored practice. This summer, the new PG-13 “Terminator Salvation” (whose predecessors were all rated R) ties in with Pizza Hut. Subway is shilling “Land of the Lost,” and Burger King backs “Star Trek,” “Transformers: Revenge of the Fallen,” and “G.I. Joe.”

Children understandably expect that if there is a toy or game associated with a film, it is suitable for them to see. Parents need to be very clear that just because a movie is marketed to them is no reason to expect that they will be seeing it.