Cowboys & Aliens

Posted on July 28, 2011 at 6:28 pm

The last word I thought I’d be using about a movie called “Cowboys & Aliens” is “realistic,” but what I like best about this film is the way it uses the most speculative of fantasies for thoughtful exploration, not just six-guns vs. laser shooters.  Perhaps “respectful” is a more appropriate term.  Without any snarkiness or irony it shows us the way that frontiersmen a decade after the Civil War would rise to the challenge of an alien invasion the same way they battled nature and each other, making up in determination for what they lacked in knowledge and technology.

As co-star Brendan Wayne explained to me in an interview, we can’t make the kinds of iconic John Ford films his grandfather, John Wayne starred in because “you can’t really do cowboys and Indians without insulting history and culture.”  But a fight against aliens doesn’t require any nuance or sensitivity and that makes it possible to revisit the archetypes that continue to define us as a culture in a way that is both traditional and new.

As for plot, the title says it all.  A cowboy (Daniel Craig) wakes up with amnesia.  He does not know who he is, where he got the injury to his abdomen, or how a strange metal cuff became attached to his arm.  We learn at the same time he does that his fighting skills are excellent and he has no compunction about killing — or relieving his victim of his boots, guns, and horse.  And he has eyes the color of the clear sky over the Rockies.

“What do you know?” asks the preacher (Clancy Brown) who discovers the gunman has broken into his home  “English,” says the gunman.  He seems to know how to survive, or at least how to recognize danger and the vulnerability of those who intend to attack him.

The preacher lives in a town where the hot-headed and arrogant son of the local rancher accidentally shoots a deputy sheriff.  He and the gunman are jailed waiting for federal marshalls — or for the young man’s father.  One way or the other, they will leave the jail that night.

The father, Dolarhyde (Harrison Ford) arrives, determined to take his son home.  The marshalls arrive to take him to federal court.  And then the aliens arrive and even in this land where nothing is certain and no rules seem to apply, this is so far out of their experience they can only call the invaders “demons.”

This middle section is the most intriguing.  The cowboys can’t go to Google or watch old movies to figure out what to do.  They don’t have electricity or automatic weapons.  They have to figure out a way to fight their demons using only the same qualities and resources they bring to staking their claim on the land.

They know how to track their prey.  And Dolarhyde was a Colonel at Antietem.  That means he knows military tactics.  And what it means to lose his men.  The gunman’s memory begins to return and they get help from some unexpected sources in time for a final battle.  The film falls apart a bit here and the long list of writers and producers (including Steven Spielberg and Ron Howard) may have been a factor in a disappointing last act that shows evidence of compromise and lack of focus.   The aliens themselves also seem under-imagined and the reveal of their ultimate purpose caused some laughter in the theater.

Director Jon Favreau (“Iron Man”) likes to avoid CGI whenever possible, and he makes superb use of both the mechanical effects and the Western landscape.  The faces of Ford and Craig are a landscape of their own and both men provide heft and a sense of resolute determination that resonates with our deepest myths and reminds us why so many of them include cowboys.

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The Smurfs

The Smurfs

Posted on July 28, 2011 at 9:58 am

After a promising beginning with the tart but sweet romantic comedy “Never Been Kissed,” director Raja Gosnell has been mired in the quagmire of movie junk food, “family” movies like “Scooby-Doo” and “Yours, Mine and Ours.”  They are the cinematic equivalent of high sugar, high fat processed food: loud, crude, special-effects-driven, cheesy, and vacuous.  His updates miss both the charm and the point of the originals.  While the animated “My Little Pony” is not only back on television but it is suddenly hip, this latest version of the Smurfs combines an enchanted world of magical animated characters with live-action New York City and manages to get the worst of both worlds.  It tries to appeal to kids with pratfalls, potty humor, and the substitution of “Smurf” for every possible noun, verb, and adjective.  It tries to appeal to adults with pointless cameos by Tim Gunn and Joan Rivers.  Gunn looks around with the disappointed expression he usually reserves for those Project Runway contestants who are an hour from deadline without an idea and Rivers delivers her one line as if she is hoping her face will look as lively as the expressions of the animated characters.  It doesn’t.

The Smurfs were created by Belgian comic artist Peyo (Pierre Culliford), who came up with the idea after he and a friend joked around by substituting nonsense syllables for the words in a conversation.  He created a community of magical blue creatures “three apples high” called Smurfs who have adventures, fight off the evil wizard Gargamel, and say things like “Oh my Smurf!” “Smurf-zactly!” and, heaven help us, “Smurf happens.”  The film-makers are so proud of that last piece of wit they used it for the URL of the movie’s website.

Children enjoy the Smurfs because they are tiny, magical, sometimes mischievous but sweet, and able to defeat their foe, a human-sized wizard named Gargamel.  Kids like being able to predict what each Smurf will do, not too challenging because each one’s name, Seven Dwarf-style reflecting his sole characteristic.  (The only female Smurf is called Smurfette, because being female is all you need to know about her.)  Children learn what it means to be “Greedy,” “Grouchy,” “Vain,” or “Clumsy,” from the characters with those names.  And listening to the way the word “Smurf” is used in the dialog is a good introduction to the way language works.

This film takes six of the Smurfs out of their animated community, with its quaint mushroom houses and soft pastel colors.  Grouchy (George Lopez), Brainy (“SNL’s” Fred Armisen), Clumsy (Anton Yelchin), the inexplicably Scottish Gutsy (Alan Cummings), Smurfette (the endearingly candy-sparkle voice of pop star Katy Perry), and elder statesman Papa Smurf (Jonathan Winters) are chased by Gargamel (Hank Azaria) and his cat Azrael, who want their magical blue essence.   They are all sucked through a portal that lands them in live action Central Park.

 

Before they can find a way to get back home, they encounter a harried marketing executive (Neil Patrick Harris) and his pregnant wife (“Glee’s” Jayma Mays), toy store F.A.O. Schwartz, an apartment, an office, a prison yard, and many, many unfunny attempts at comedy about the words “blue” and “Smurf.”  Also, in a plot twist apparently lifted from every single episode of the last two seasons of “Bewitched,” the Smurfs mess up their new friend’s advertising campaign for his imperious boss (“Modern Family” bombshell Sofia Vergara) but of course somehow it turns out for the best.

 

The kids in the audience enjoyed the pratfalls, laughing uproariously when Gargamel got hit by a bus, and happily squealing at the gross-out humor from a disgusting hairball, a smelly port-a-potty, and a chamber pot in the middle of an elegant restaurant.  They liked seeing Harris get down with the Smurfs for a rousing round of “Rock Band.” It is good to see Smurfette get a chance to show her fighting spirit, though not so good to see her stuck with a plot line about wanting new dresses, and downright disappointing to see her have to stand on a heating vent in one of them for a Marilyn Monroe joke.  This must be why Gutsy is Scottish – so his kilt can billow up when he stands on the vent, too.

The movie wants us to feel affection for the Smurfs and make fun of them, too.   It is is raw and mean-spirited, with too many of the “Smurf” word substitutions more naughty than nice (“Who Smurfed?” “Where the Smurf are we?”).  That’s Smurfed up.

 

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Harry Potter and the Curse of the Non-Fair Trade Chocolate

Harry Potter and the Curse of the Non-Fair Trade Chocolate

Posted on July 27, 2011 at 8:18 am

The last of the Harry Potter films is out and Fandango reported over 5000 shows were sold out before opening day. It’s a likely candidate for this year’s box office champion with multi-million dollar revenues from tickets and perhaps even more from the lucrative licensing and product sales, estimated at over $14 billion by Brand Licensing Europe.  But a recent campaign endorsed by four members of the Potter cast demonstrates that these partnerships can bring risks as well as rewards.

An advocacy group self-dubbed the Harry Potter Alliance has written a letter to the studio behind the Potter films, NBC Universal and Time-Warner asking them to make sure that the chocolate sold in the Harry Potter wrappers meets Time-Warners’ own ethical sourcing guidelines, with copies to Potter author J.K. Rowling, the corporations behind the theme park, and more.

The Harry Potter Alliance has also asked its members, over 100,000 in 70 chapters around the world, to support this initiative by uploading a video on the subject to CNN’s anti-slavery Freedom Project and by purchasing fair trade chocolate and sending the wrappers to Time-Warner.

Evanna Lynch, who plays Harry’s classmate Luna Lovegood, has signed the Alliance’s petition and made a statement in support of the campaign.  Three other actors from the cast signed on this week.

Warner Brothers has agreed to work with the Alliance and assured them that their ethical sourcing guidelines are included as a part of every licensing agreement.  In the US, most of the Harry Potter chocolate is sold in the theme park through a re-license arrangement, and their candy is a tiny fraction of the non-fair trade chocolate sold each year, so their involvement is limited.  But their profile is high and their interest in the brand is strong, which makes them a good target for this campaign.

Harry Potter Alliance director Andrew Slack told me that Warners is “a cut above” the other companies.  He is optimistic about making progress and Warner Consumer Products confirmed to me that they are working toward a solution.  In the meantime, there are a few lessons to be learned about licensing risk.

1. Using an established name or brand to sell your product can leave you open for a judo-like upset, using your own strength against you.  The chocolate companies and theme park paid for a license because they thought the Potter name would help sell chocolate.  The boost the candy got from the name may be overtaken by the reputational hit the name gets from selling the candy. My favorite brand expert is Jonathan Baskin (he’s also my cousin), who says, “This illustrates the complexity of translating an imaginary idea into a concrete product or service. I can’t imagine that the short-term upside outweighs the risks.”

2. “Guidelines” are easy to agree to and difficult to enforce.  Time-Warner may have an excellent ethical sourcing policy for its own products, but insisting on non-enforceable guidelines for licensees without any effort to check independent third-party assessments leaves them vulnerable to this kind of bad publicity.

3. The group that is making the most effective use of the Potter name is the one that did not enter into a license or pay a fee — the Harry Potter Alliance.  It has no official connection to the J.K. Rowling trademarked properties but it has been named a “fan site of the month” by her website and she has spoken approvingly of its activities.  Just as the wizards in the Potter books can’t match the healing properties of the muggle chocolates, businesses who think they understand the best use of brands have a lot to learn from the amateurs on this one.

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Interview: Brendan Wayne of ‘Cowboys & Aliens’

Interview: Brendan Wayne of ‘Cowboys & Aliens’

Posted on July 26, 2011 at 8:00 am

Brendan Wayne of “Cowboys & Aliens” is the grandson of movie legend John Wayne.  He talked to me about visiting his grandfather’s movie sets and acting and doing his own stunts in one of this year’s most anticipated blockbusters.  And it was a blast to compare notes with him on our favorite John Wayne films.

I’m so excited about your movie!

We’re in the same boat!  I love the story.  I love the mash-up of the two genres.  It’s a classic Western told the only way we could tell it today since you can’t really do cowboys and Indians without insulting history and culture.  You get to tell the tried and true Western in such an exciting new way, the story we love to tell about the human spirit overcoming greater odds.  It’s really fun, Daniel Craig jumping, riding, and shooting, Harrison Ford, in and of itself making the movie exciting.

The movie takes place in the 1870’s, a small town run by Harrison’s character, Col. Woodrow Dolarhyde.  And Daniel is Jake, a kind of a loner drifter who seems to have amnesia, and we proceed to be attacked.  We don’t know what it is and it is very time period specific so we don’t have electricity or cars or computers to fight back with.  And then these flying objects come in and we have to figure out what’s going on and then take care of business.  That’s where it really gets fun, when we go after them on our horses.

And you did your own stunts!

Every single one of them.  I have to thank two people, Bobby Aldridge for helping me get on a horse and really understand what a stunt guy does and Terry Leonard for making sure I didn’t look like an idiot and making sure I didn’t make my grand-dad look like a jerk. Terry was second unit director and the first film he ever worked on was “Rio Lobo” with my grandfather.  He took care of me like a big brother and made sure that I was safe and willing to challenge myself.  I was riding flat-out on that horse getting cactus stuck on me but having a lot of fun.  I did a lot of stunts that were really just dumb, but it was great.

But you were an experienced rider already, right?

I would never denigrate those real cowboys out there by saying I was experienced.  I had been around cowboys but this was a whole other level of riding.  Taking on these things was a whole different level of physical demand and those guys really helped me understand what it is to be a stunt man.  I barely scratched the surface but a bunch of stunt guys when I did my bigger stunt (I can’t tell you the details!) shook my hand and said they were proud.  I was really proud that they acknowledged it.  You don’t get their respect unless it is the real deal.

I also had a bar fight with Daniel Craig.  He and Olivia Wilde were just great about wanting to do their own stunts.  It was pretty amazing.

How did it feel to look in the mirror and see yourself in cowboy gear?

Our costume designer, Mary Zophres, is incredible.  She was up for an Oscar last year for “True Grit.”  For wardrobe, you just hope it will fit and work right, but she added so much, really helps you create the character, helped the story.  We were able to step into another time period and understand what it was like to wear those clothes and how it affects you.  She was fantastic.

What are your favorite of your grandfather’s movies?

The Shootist,” because he was so dang good in that.  It was his last film and I visited him on the set.  “The Cowboys,” “The Quiet Man,” and “The Man Who Shot Liberty Valance” is always at the top of my list.  I still am amazed at how good he was.  “Liberty Valance” is such a great story about doing the right thing, not always being the right guy but doing the right thing.

 

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