“Hunger Games” Apology (sort of) from Jeffrey Wells

“Hunger Games” Apology (sort of) from Jeffrey Wells

Posted on March 26, 2012 at 11:05 am

Hollywood Elsewhere’s Jeffrey Wells has conceded my points about his appalling comments on “The Hunger Games,” perhaps more than he realizes.

To recap: I wrote about his offensive comments regarding the body of the movie’s lead actress, Jennifer Lawrence.  He said she was “too big” for co-star Josh Hutcherson, revealing his assumptions that (1) for the purposes of aesthetics and credibility, the male lead has to be significantly bigger than the female lead, and (2) it is the obligation of the female star of a film, even if she is playing the most important role, to accommodate any perceived size inadequacy of her male co-star.  Not content to insult Lawrence, actors and actresses in general, and the audience of fans, he also went on to insult female film critics, writing that they could not be trusted to evaluate this film.  As I wrote earlier:

To add insult to injury — and some more insult, too — Wells advises his readers to beware of the reviews of “The Hunger Games” by female critics ”as they’re probably more susceptible to the lore of this young-female-adult-propelled franchise than most.”  Um, “most?”  Who would that be again?

He seems to have some Victorian notion that women get the vapors and cannot think straight.  And that women somehow don’t count in deciding who makes up “most” ticket-buyers or members of the population.

I was pleased to see that Wells responded promptly, and if his reaction was a bit shrill, well, perhaps he is experiencing a bit of the vapors himself.  Being wrong can do that.  It is rather telling that until corrected by an alert commenter, he thought I was a man, referring to me as “Neil Minow.”  I take it as a compliment to the validity of my post that he assumed it had to come from a bro and not a “susceptible” female.

But he made some important concessions and I want to give him credit for them.  First, he agreed that if he was going to make a point about the mismatch of size of the two leads, his focus should have been on the co-star, not the lead.  Second, although he did not mention that he amended the original post I quoted above (thank goodness another alert commenter called him on it), he did soften his indefensible comment about female critics, by revising it to say that “certain” female critics “may” be susceptible.  “The use of ‘certain’ and ‘may’ make the difference between a blanket statement and a carefully phrased one,” he says. It is still an idiotic point, but by adding “certain” and “may” he shows that at some level he recognizes that.  It would have been classier, though, if he had admitted that he backed down from what he himself calls a blanket statement.  And “careful phrasing” would have dropped “female” entirely, I believe.

Wells ends by noting as though anyone had argued otherwise, that everyone brings some bias to a film.  Where I come from, we prefer to call it a point of view, but certainly, there is no such thing as pure objectivity, which means that male critics are just as likely to be biased against a female action lead as female critics are to be biased in her favor.  I am glad that “The Hunger Games” will be reviewed by fans of the book, people who have not read the book, people who consider it an anti-big government allegory, people who consider it an anti-fascism, pro-99% allegory, men, women, young critics and older critics.  If there are film critics in District 12 and Capital City, I’d love to see what they have to say.  I welcome all of these perspectives, even unreconstructed critics who think that the job of the female star is to conform to some notion of “appropriate” size and that the job of the female critics is to leave their gender at the door of the theater.  But there is no excuse for making a sweeping generalization, refuted by the facts, that female critics and only female critics will over-praise the film.  Fortunately, Wells’ admission that everyone is biased implicitly includes himself, so I am going to read that as an admission and apology and hope for better from him next time.

 

 

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Mad Men-era Ads in Newsweek

Mad Men-era Ads in Newsweek

Posted on March 24, 2012 at 8:00 am

Newsweek salutes the long-awaited return of “Mad Men” with a special issue this week, including examples of real and unabashedly sexist ads that ran in the magazine back in the 1960’s.  These are what the real Mad Men of the era were working on, along with some pioneering and underpaid Mad Women like Peggy.

As another ad of the era would say, “We’ve come a long way, baby.”  (Of course, that was an ad for a “women’s” cigarette!“)

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Marketing Legos to Boys and Girls

Posted on March 13, 2012 at 8:00 am

Thanks to my friends at the Campaign for a Commercial-Free Childhood for pointing me to this look at the different way Legos are marketed to boys and girls.  I love the way the website lets you make your own mash-up.

I understand that children and teenagers can exaggerate gender differences to establish a margin of safety as they attempt to understand the complexities of gender and culture and advertisers and their clients want to appeal to them.  But as shown most vividly in the viral video of the little girl who was furious that Toys R Us seemed to think she would only want toys that were pink, marketing this way reinforces a lot of stereotypes that are not appreciated by today’s children.

I like this commentary by CNN’s Mark Joyella:

The new range of girl-targeted Lego toys (by which I mean figures and accessories in addition to the classic blocks that date back decades) features such forward-thinking concepts of what girls want in a set of plastic blocks as a beautician, a pop star and a “social girl.”

I’ll admit all I know about girls is what I’ve learned from my daughter over the last eighteen months since her birth. But the idea of forking over any amount of money for toys that limit her vision to 1950’s stereotypes? C’mon, Lego. You can do way better than that.

As Bloomberg Businessweek’s Brad Weiners reported this week, “now, after four years of research, design and exhaustive testing, Lego believes it has a breakthrough in its Lego “Friends” … a full line of 23 different products backed by $40 million global marketing push. ‘This is the most significant strategic launch we’ve done in a decade,’ says Lego Group Chief Executive Officer Jorgen Vig Knudstorp.”

Four years of research to create a Lego beautician and a “social girl”? Didn’t Barbie pretty much cover that ground sometime before 1960?

These ads give families a good opportunity to talk about how commercials try to trick us into wanting and even thinking we need things and about the importance of asking ourselves who the messages are coming from and what the messages are.

 

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Tide Commercial Gets It Wrong About Moms, Daughters, and Gender Roles

Posted on October 7, 2011 at 3:42 pm

I try to maintain a sense of humor about ads, but I really do not like the new series of commercials for Tide with people explaining how they get their clothes dirty.  I know they are intended to be funny but I find them annoying and the one with the “girly” mom complaining about her cargo-pants-wearing daughter really bugged me.  So I was very pleased to see a very thoughtful commentary on the Tide ad from Lauren R. of Representing America.

http://www.youtube.com/watch?v=C9LTRbWsGOI&feature=player_embedded

Tide may be making fun of this stereotypical perfectionist housewife. The elaborately decorated living room, the pink cardigan, sensible haircut; it all fits. Is this commercial trying to present satire? If so, I don’t think that they were obvious enough about doing so.

The satire presented is also sexist in its own way. The mother is portrayed as uptight, reserved, and repressed to the point of (maybe?) being humorous….Either way you look at it, this ad is probably sending the wrong message.

Who are they making fun of here?  The little girl in the cargo pants who likes to get dirty or the mother who wants her to wear pink?  Either way, it is definitely sending the wrong message.

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Wait, Women Go to Movies?

Posted on November 19, 2009 at 8:00 am

MaryAnn Johanson has a great piece in her series on the website of the Association of Women Film Journalists in response to the Hollywood conventional wisdom that movies need to be directed at boys and men to make money. Noting that the advance sales for “New Moon” are ahead of “Transformers” at this stage, she says:

If the boys can be targeted by Hollywood with movies that pander to their basest instincts — toys! explosions! Megan Fox! — then I suppose we must see it as a sign of progress that girl audiences are getting the same treatment: sighing! moon eyes! Robert Pattinson!

And speaking of Megan Fox, Johanson skewers Lynn Hirschberg’s profile in the New York Times Magazine.

Later, noting that the TV in the hotel room was on and tuned to some girly reality show about wedding dresses or somesuch, and that Fox said she watches these things because she doesn’t understand them and is trying to figure them out, Hirschberg characterizes Fox thusly:

Fox said this as if she were contemplating an alien species.

Because, you see, reality shows about wedding dresses represent the actual actuality of all women, and a woman who doesn’t comprehend why anyone would collapse into fits of tears over a wedding dress must be an alien. Because no real women would need to study such a reality show, as Fox indicates she does — a real woman would just understand.

I like to read Johanson’s summary of the way women are portrayed in current releases. Here’s what she had to say last week:

OPENING THIS WEEK. Women are there to be rescued in 2012, whether it’s the Mona Lisa or Amanda Peet as John Cusack’s ex-wife, who does literally nothing but scream for two and a half hours while the world ends around her. Good riddance to this world. Women — or females, at least — are all but absent from Fantastic Mr. Fox, except Meryl Streep as the alternately scolding and praising wife to the titular character; the male animals are the ones who get to have all the adventure and all the fun, and they’re the ones who get to learn things about themselves and grow as people. And forget Pirate Radio: the boat HQ of the illegal broadcaster is boys only — well, there’s one girl present, to cook, but she’s a lesbian, so she doesn’t really count.

On the indie side, things aren’t much better. Women in Trouble does feature an ensemble cast of terrific actresses, but it’s all in service of writer-director Sebastian Gutierrez’s fantasies about what women are really like (hint: it frequently involved lingerie). The Messenger, a drama about the soldiers who notify families that their loved one has been killed overseas, does at least feature Samantha Morton in a powerful and unexpected role as a new widow.

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