Who Put Popcorn and Movies Together?

Posted on October 6, 2013 at 2:14 pm

Smithsonian Magazine goes back 8000 years to find out why we eat popcorn at the movies.

Popcorn–a name mostly associated with puffed kernels of corn–is actually a strain of corn, characterized by especially starchy kernels with hard kernel walls, which help internal pressure build when placed over heat. It was one of the first variations of maize cultivated in Central America….After popcorn made its way to the eastern part of North America, it spread rapidly. Eaters found the act of popping corn wildly entertaining, and by 1848, popcorn, the snack food, was prevalent enough to be included in the Dictionary of Americanisms. Popcorn had literally exploded onto the scene and was available everywhere–especially at entertainment sites like circuses and fairs. In fact, there was really only one entertainment site where the snack was absent: the theaters.

In the early days, movie theaters were modeled after legitimate theaters and movie theater operators did not want popcorn, which was messy and associated with low-budget entertainment.  Surprisingly, it was the addition of sound to movies and the wider range of audiences that the talkies attracted that made theater operators turn to popcorn.

The Great Depression presented an excellent opportunity for both movies and popcorn. Looking for a cheap diversion, audiences flocked to the movies. And at 5 to 10 cents a bag, popcorn was a luxury that most people were able to afford. Popcorn kernels themselves were a cheap investment for purveyors, and a $10 bag could last for years. If those inside the theaters couldn’t see the financial lure of popcorn, enterprising street vendors didn’t miss a beat: they bought their own popping machines and sold popcorn outside the theaters to moviegoers before they entered the theater. As Smith explains, early movie theaters literally had signs hung outside their coatrooms, requesting that patrons check their popcorn with their coats. Popcorn, it seems, was the original clandestine movie snack.

This classic ad has even been included in the Library of Congress National Film Registry.  (You may have seen a recently updated version reminding you to turn off your phone.)

http://www.youtube.com/watch?v=n9QAPch2o6Q

 

 

 

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Understanding Media and Pop Culture
Smithsonian Exhibit: Warner Brothers Treasures

Smithsonian Exhibit: Warner Brothers Treasures

Posted on March 27, 2012 at 10:21 pm

I was lucky enough to get a chance to visit the Smithsonian’s National Museum of American History today and I especially enjoyed seeing some wonderful items from the Warner Brothers archive, including costumes and props from the movie Roger Ebert says appears on more top 10 lists than any other film: “Casablanca.”  I also loved seeing Lauren Bacall’s beautiful, form-fitting suit from “The Big Sleep.”  But I got a special kick out of seeing Jack Warner’s phone book, here open to the D page with hand-written entries that include Bette Davis, Cecil DeMille, Walt Disney, and Salvador Dali!

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NatureTech from the Smithsonian

Posted on January 14, 2009 at 8:00 am

NatureTech is a terrific new DVD series from the Smithsonian Network that shows us some of the best ideas about energy, flight, and building materials technology come from observing nature. Biomimetics is the new science of looking to nature for answers to modern challenges. Flies improve search and rescue and cockroaches inspire space engineers. Fish become cars and airplane design mimics birds. Gorgeously photographed, each episode is like a cross between CSI and McGuyver.

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X-Files Artifacts at the Smithsonian

Posted on July 16, 2008 at 1:51 pm

The setting was almost too perfect. In order to get to the ceremony for the donation of X-Files artifacts and memorabilia I had to go into the Smithsonian Institution’s Museum of American History through the “staff health center” entrance inside the parking lot and be escorted to the event by an intern who took me through eerily empty exhibition halls, all the items disassembled and covered with plastic sheets. What would Mulder and Scully say? Is the truth out there?

The museum is closed to the public for renovations (or so they say…) but the donation of this important collection was an event, and I was lucky enough to be invited. The people behind The X-Files television series and movies were there to donate artifacts from the show to the museum’s permanent collection. The nine-season television show, with its second feature film to be released next week, starred David Duchovney and Gillian Anderson as FBI agents Mulder and Scully, caught up in a series of mysteries and conspiracies relating to the normal and the paranormal.

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The donated items include a “maquette” (model) of an alien used as a reference point in the first X-Files movie, a stiletto used by characters to exterminate aliens masquerading as people, an “I Want to Believe” poster that appeared in Mulder’s office on the show and is signed by Carter and stars David Duchovney and Gillian Anderson, the annotated script from the very first episode with a page of storyboards, prop FBI badges and business cards, a photograph of Mulder’s sister, Samantha, whose abduction by aliens is the motivation for his work, and the crucifix necklace worn by Agent Scully that symbolized her commitment to her faith.

“We are in the forever business,” said Melinda Machado, director of the museum’s Office of Public Affairs. They were delighted to make these items a part of the Smithsonian’s “forever” collection of over 6000 artifacts from the world of entertainment, including Dorothy’s ruby slippers from “The Wizard of Oz” and Mr. Rogers’ sweater. Curator Dwight Blocker Bowers spoke about the way that the show reflected the ambivalence of contemporary society with its dark themes, ironic humor, and balance between skepticism and hope.

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The creator of the series, Chris Cooper, said, “my love is telling suspense thrillers with smart people and interesting subjects.” He was especially proud of staying with the show throughout its nine years, citing Robert Graves: “one of the hardest energies to find and sustain is maintenance energy,” and remained committed to “creating it anew every week.” He said that one of the best pieces of advice he received was from a production designer who read the original script and told him, “Don’t show them anything. Keep it in the shadows. You will have no time and no money and what they don’t see is scarier than what they do see.”

Carter, who recently completed a three-month fellowship in theoretical physics at the University of California at Santa Barbara, said he liked to create scripts that began with hard science and then asked “what if?” The students there knew of the show but had not seen it and he realized there was a new audience to be introduced to these stories and characters. He assured us that the new movie will satisfy the non-fans and the casual fans, and “will not insult the hard-core fans.”

We want to believe!

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Understanding Media and Pop Culture
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