Is Racism Subjective?

Posted on May 9, 2009 at 7:23 pm

I was the only white person in the elevator after the screening of Next Day Air, and as we went down to the parking lot, I asked the assembled group, none of whom I knew, whether they thought the movie was racist. None of them did. The closest I got was one guy who said not enough to interfere with his finding it funny.
When I got off the elevator there were only three of us left, all women. I asked them whether they thought the film was sexist. They were noncommittal.
I was very polite about this, I promise. I asked in a tentative and understated way, because I know what a loaded question it is and I was still making up my own mind about how I felt about it. Still, I recognize that I put them on the spot and they may have been willing to be more critical about the film to each other than they were to me.
I concluded, as you can see in my review, that it was racist and sexist. I can understand how people might differ in their reactions. Some people think that because it was made by African-Americans, the humor is self-deprecatory and comes from a position of strength. But the stereotyping and contempt for both the characters and the audience — and my sense that the exact same movie could have been made by the KKK — led to my conclusion that it promoted bigotry, no matter who was behind it. If the best we can do in Hollywood is provide funding for these kinds of films — and if they keep finding an audience and making money — then it cannot be said to come from a position of strength. If there is not one redeeming character of any race or gender, it cannot be said to be self-deprecatory. This movie was laughing at these characters, not with them. It perpetuates stereotypes so over-the-top and demeaning they make Step’n’Fetchit look like Denzel Washington.
I do not think you have to be a person of color to recognize racism or a woman to recognize sexism. The other members of the audience are entitled to their own reaction to the film; any response they had is perfectly legitimate. But so is mine. I think it is a shame that these kinds of movies are released and that talented performers like Mos Def, Debbie Allen, and Mike Epps can’t do better.

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Commentary Understanding Media and Pop Culture

More Marketing of PG-13 Movies to Little Kids

Posted on May 9, 2009 at 6:00 pm

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children.

The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed at kids 4-9. Too bad the adult meal didn’t come with a person to explain why the movie was a non-starter for kids that age.

Age-inappropriate targeting — arguably begun in 1992 when McDonald’s got scolded for pushing toys to kids for “Batman Returns” (rated PG-13 for violence) — has become a time-honored practice. This summer, the new PG-13 “Terminator Salvation” (whose predecessors were all rated R) ties in with Pizza Hut. Subway is shilling “Land of the Lost,” and Burger King backs “Star Trek,” “Transformers: Revenge of the Fallen,” and “G.I. Joe.”

Children understandably expect that if there is a toy or game associated with a film, it is suitable for them to see. Parents need to be very clear that just because a movie is marketed to them is no reason to expect that they will be seeing it.

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Advertising Commentary Marketing to Kids Parenting Understanding Media and Pop Culture
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Trekkies/Galaxy Quest

Posted on May 7, 2009 at 8:00 am

It was a failed television series 40 years ago, but it has become something between an industry and a cult. The original “Star Trek” show lasted for four seasons but only became a hit after it was canceled and went into syndication. The first convention for fans was in 1972. Many movies and series later, it is a part of our culture and this week’s new “origins” movie is featured on the covers of Newsweek and Entertainment Weekly.

It’s a good time to watch two affectionate tributes to “Star Trek.” Trekkies and its sequel, Trekkies 2 are documentaries about the passionate fans, from the woman who was excused from jury duty because she insisted on wearing her “Star Trek” uniform to the woman who has thousands of photos of Brent Spiner to the young man who has very firm ideas about the epaulets on his uniform to the dentist whose office and staff attire are based on the show. And many, many Klingons.

And Galaxy Quest is a hilarious tribute and spoof starring Tim Allen, Sigourney Weaver, and Alan Rickman as actors who once appeared on a “Star Trek”-like series and now spend their days living off their former fame and their loyal fans. They discover that those fans include some aliens who believe the shows they saw were historical documents and who have created a real-life spaceship that replicates the one on the show. It is one of the funniest movies of the last ten years.

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