Protecting Kids’ Privacy: Common Sense Media

Posted on October 10, 2010 at 8:00 am

Common Sense Media announced a new privacy initiative this week along with the results of their survey showing that 92 percent of parents are concerned about protecting their children’s privacy online.

The Common Sense Privacy Campaign will include the distribution of consumer tips, information, and videos to millions of homes and a new privacy curriculum for teachers and schools around the country. The campaign will challenge technology companies and operators to develop far better policies that make it easier for parents and kids to protect personal information online and will also ensure that parents’ and kids’ voices are being heard in Washington, D.C., through a national awareness and advocacy campaign.

According to a recent study by The Wall Street Journal, 50 of the most popular U.S. websites are placing intrusive tracking technologies on visitors’ computers — in some cases, more than 100 tracking tools at a time. Fifty sites popular with U.S. teens and children placed 4,123 “cookies,” “beacons,” and other tracking technologies on their sites — 30 percent more than similar sites aimed at adults. Tracking technology scans in real time what people are doing on a webpage, then instantly assesses location, income, shopping interests, and even medical conditions. Individuals’ profiles are then bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.

Congress’ primary goal in creating the Children’s Online Privacy Protection Act (COPPA) in 1998 was to help parents control the information that’s collected from and about their children online and to control how that information is used. But today, extraordinary changes in technology and digital media have made it far more difficult for parents and young people to protect their privacy. The Zogby poll finds that more than 60 percent of parents want Congress to update online privacy laws for children and teens, and 70 percent of parents think schools should educate about online privacy.

Common Sense Media head Jim Steyer asked industry to let parents know how information will be used before it’s collected and use short and simple privacy policies instead of confusing and dense policies that take hours to read. He said industry should support ‘Do Not Track Kids’ and should provide parents and kids the opportunity to clear their histories with an “eraser button.”
Their goals:

We challenge industry, educators, policymakers, and parents to
protect kids’ privacy:

1. Do not track kids. No behavioral marketing for kids.

2. Opt in. Kids shouldn’t have to opt out of something to keep third parties — like marketers — from tracking them.

3. Clear & simple statements. Privacy statements should be easy to read and understand.

4. Everyone needs privacy education. Parents, teachers, and kids need to be educated about the risks of loss of privacy and how to control their personal information.

5. Innovate to protect. Industry must focus on creating better privacy protections.

6. Privacy for the 21st century. Government needs to update privacy policies to keep up with the times.

CSM has resources every parents should look at, including “10 Ways You’re Not as Private As You Think” and Staying Safe and Secure in a Digital World. Too many families have learned that “stranger danger” and bullying can come into their homes and into their children’s lives through the internet. Larry Magid’s SafeKids.com has some thoughts on the survey and proposals and GetNetWise, a cooperative project of public interest groups and industry, has some good guidelines for kids of all ages that families should discuss.

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Teen Sex in the Movies — What Has and Hasn’t Changed

Posted on September 16, 2010 at 8:00 am

This week’s releases include two films different in tone and style but both about the same time-honored subject of teenagers and sex. Every generation of teens thinks it invented sex and every generation of novelists and film-makers finds some new way to address one of the most significant moments in coming of age. “The Virginity Hit” and “Easy A” are both teen sex comedies set in affluent suburban communities with affectionate parents who are permissive to the point of being ineffectual (curiously, both families have adopted children). Both movies assume and portray an omni-networked community with technology deployed to make the most intimate details of everyone’s life and everyone’s responses to those details instantly and publicly available.
In a way, this is the update of the famous opening scenes in movies like “Bye Bye Birdie” and “Grease,” where news about going steady or a summer romance are transmitted with very different focus from the sexes via those predecessors to Twitter: the phone and actual in-person communication.
While the theme of teen sex and romance is eternal, the specifics in these new films are very contemporary, even emblematic of the age of social networking, texting, and YouTube. While individual sexual experiences continue to produce anxiety and intense emotion, the overall portrayal of sex and especially the all-but universal awareness of and involvement in each other’s sex lives is very different from earlier films. But in a more fundamental sense, the two movies are downright old-fashioned. They exemplify the double standard. Even in this casual world free from judgment in many respects, sex is seen very differently from the perspective of a boy and the people around him than from the perspective of a girl and the people around her.
“The Virginity Hit” is the story of a boy who is the last of his group of friends to have sex. The title refers to a tradition for observing — sometimes literally — this rite of passage; when one of the group has sex for the first time, they bring out a special bong shaped like a naked woman and smoke marijuana while they discuss all of the details. (Yes, I know, heartwarming.) Matt is the only one left but he has high hopes; his girlfriend of two years is willing and he has made plans for a special night.

In the world of this movie, sex is always a triumph for the boy and always a group bonding experience to be shared without restriction or inhibition. Indeed (and this is not unprecedented in movies of this genre) it feels as though the real act of consummation is the sharing; the sex itself is just the means to that end.
The medium is a part of the message in “The Virginity Hit,” which is shot as though it is a documentary. The other film opening this week is the more traditional “Easy A” in both style and content. It, too, is the story of a widely shared story of a teen sexual encounter. In this case, however, the main character is a girl, the encounter is fictitious, and her reputation is ruined. Emma Stone plays a girl who falsely tells her best friend she has had sex with a college boy just to appear interesting and important. And then she pretends to have sex with a closeted gay classmate to protect his reputation as a “manly” man, with pretty much the whole school listening at the door. No celebratory bong hit for her — she just becomes the talk of the school and the subject of open censure from the chastity club. She also, inexplicably and completely out of character, accepts payment for her pretend sexual encounters.
“The Virginity Hit” portrays sex from a male perspective. It is about conquest and masculinity and the other person does not really matter (there are three possible prospects he goes after in the course of the film). “Easy A” is the sadder but wiser tale from the girl’s side, told to us as explanation and apology. Like “Virginity Hit,” it is written and directed by men. And it continues a tradition going back to “Where the Boys Are” and even “The Scarlet Letter” referred to in the title of assuming that girls who have sex are branded forever as tramps, even, in this case, when the sex is faked.
I’d love to see the movie Stone’s wise and witty character would write and direct. In the meantime, parents of teenagers who see or hear about these films might want to try to get them to talk about the risks of the over-share and the even bigger risks of the over-judge.

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Commentary Opening This Week Teenagers Understanding Media and Pop Culture

Offlining — Right Idea, but What About the Message?

Posted on August 30, 2010 at 7:14 pm

I love the idea of “offlining,” asking families to take a pledge of device-free time to focus on real-life communication. More than 10,000 people have signed their pledge to have at least 10 device-free dinners between now and Thanksgiving. I like the statement of the guys behind it about where it came from (even if they make the unforgivable mistake of writing “it’s” when it should be “its” — I will correct it below):

We persuade for a living.

We’ve devoted much of the last couple of decades to convincing you to log on, click here, call now, surf, search, pay bills in your underwear, trade from the beach, add “friends” to your digital network and, as AT&T once famously promised in their “You Will” campaign, tuck your children in from your mobile device.

Then one day we made a mistake — we looked up. We took our eyes off the screen long enough to see. We noticed we had kids and wives. We took in the way leaves open their faces to the sun. We reacquainted ourselves with the sounds birds make. And we realized these things could no longer compete.

We marketers had won!

All around us, all the heads in all the malls, airports and train stations seemed bowed in reverence to the device. Life had become multi-screen, multi-task, multi-plexed, mashed-up, an unrelieved contest for diminishing attention. And those who use the media professionally were perhaps the most inundated of all.

…..

We’re not fundamentalists. We’re not anti-marketing. In fact, we love marketing and we respect its power, which is why we’re committed to applying our expertise to the important things. And we’re not anti-technology — on the contrary, we love technology and all it can do for us. But we’re only going to enjoy those benefits if we learn to use the Off Button.

They’re calling for a device-free Yom Kippur (sunset of Sept 17-sunset of Sept 18 this year), not just for Jews but for everyone, to re-connect with friends and family. As noted above, they are marketing guys, and their ads are provocative and some may find them offensive, with photos of scandal-prone celebrities whose electronic communications have gotten them in trouble: Lindsay Lohan, Mel Gibson, and Tiger Woods. They would say that it is necessary to get people’s attention and I suppose that my writing this right now shows that it worked.

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What’s the Future of 3D?

Posted on August 28, 2010 at 8:24 am

“Avatar” comes back to the screen this week in 3D IMAX only (with nine new minutes) and box office returns are inflated with 3D glasses surcharges. Theater owners like 3D because of the extra charges and the push it gives to audiences who might otherwise wait a few months for the DVD. Home entertainment systems are working hard to bring 3D effects to your home. Studios take films that were shot “flat” and convert them post-production to 3D in films like “Alice in Wonderland” and “Clash of the Titans.” Some 3D movies set records (“Avatar”). Others flop (“The Last Airbender” — coincidentally previously named “Avatar”). Where is it all going?

Slate has a good discussion on the pros and cons of 3D with movie critic Dana Stevens and “Explainer” Daniel Engber. I especially liked Engber’s list of his favorite 3D scenes. The “Dial M for Murder” Grace Kelly scissors shot he mentions is a classic. However, while Alfred Hitchcock shot the film in 3D, it was not released that way until 1982, 38 years after it was made.

3D is like any other tool available to film-makers. It is only as good as the imagination and judgment of the people who are using it. This year, it was used poorly (any movie where it was added after shooting, though the rabbit hole scene in “Alice in Wonderland” had a nicely vertiginous thrill) and brilliantly (“Despicable Me” — be sure to stay for the credit sequence, which both makes fun of and makes perfect use of the technology).

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Commentary Special Effects Understanding Media and Pop Culture

Target Spoils ‘Free to Be’

Posted on August 17, 2010 at 3:49 pm

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads.

The song from The New Seekers is a special memory for many people who grew up in the 70’s and 80’s. It was the title song in an album about equality, tolerance, respect, and understanding our feelings. There was also a book and a television special.

Now Target has used the song in an ad, equating being yourself with buying stuff to express your individuality. It’s completely contrary to the original intent of the song and a real shame.

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