The Joneses

Posted on August 10, 2010 at 8:10 am

Why do we want what we want? I don’t mean world peace or for our school’s team to win the NCAA championship, but why do we want a particular brand of shoe or phone or perfume? Is it because we think we will be able to appropriate some of the glamor of the celebrities who endorse them or the happiness of the people in commercials who seem to be having so much fun? And how can companies sell products to consumers who skip the ads on television and use pop-up blockers online?

This provocative new film takes current marketing trends and tweaks them just slightly for a sharp, witty, and revealing take that shows us, among other things, that we never really leave middle school when it comes to wanting to be just like the cool kids.

A new family moves into a wealthy neighborhood. They are attractive, charming, and very friendly. They love to entertain and they are always helpful in suggesting products to help you feel better, smarter, and more successful. “What are friends for?” they smile when thanked.

They seem to have it all — and by that I mean every high-end, desirable, utterly enticing gadget, fashion, and accessory you might see in a luxury magazine or on a red carpet or in the SkyMall catalogue. Their name is Jones, as in keeping up with — and as in Jonesing for all of their goodies in an attempt to achieve their effortless glamor.

They’re not a family. They are “stealth marketers,” placed in wealthy neighborhoods to push products. Kate (Demi Moore) is in charge. She has been “Mrs. Jones” with six different “husbands” in different neighborhoods. The new “Mr. Jones” this go-round (David Duchovny) is a former golf pro and car salesman named Steve. Kate teaches him the power of ripple effects — you sell more by influencing the local influencers like the most popular hairdresser in town and the guy who works in the pro shop at the country club. Meanwhile, the fake Jones kids are in high school, pushing lipstick and a rum drink in a sack. “You can’t just sell things; you’re here to sell a lifestyle, an attitude,” their supervisor (60’s supermodel Lauren Hutton) crisply reminds them. “If people want you, they’ll want what you’ve got.”

All goes well at first, the smooth operation contrasting with their neighbor’s clumsy efforts to sell her Mary Kay-style cosmetics. Steve reassures himself that he’s only “making a match between great products and the people that want them.” But then things go very badly, with tragic consequences.

Duchovny and Moore are just right, both deploying and mocking their movie star glamor. In the past, both stars have traded on a talent for blankness (yes, that is a talent), allowing us to project our own feelings onto them. Here, both are a bit more vulnerable and accessible. The exceptional supporting cast includes Amber Heard and Ben Hollingsworth, as their fake children and Chris Williams as the hairdresser. And watch for the movie’s own stealth marketing through its product placements — almost all of the items used by the Joneses are real. If you leave the theater thinking you really should pick up one of those phones with real-time video or a Japanese toilet, ask yourself why.

CONTEST ALERT: I have three DVDs to give away to the first three people who send me an email at moviemom@moviemom.com with “Jones” in the subject line. Don’t forget to include your address! Good luck, and thanks very much to Fox for providing the DVDs.

Date Night

Posted on August 10, 2010 at 8:00 am

Putting Tina Fey and Steve Carell together seems so natural it’s hard to believe that it took this long. Both are funny in part because they let us see how smart they are. The characters they play on television may be clueless (about some things in her case, about pretty much everything in his), but they are clever about their cluelessness. They make us lean in a little, listen a little more closely — we have to up our game a bit to make sure we catch all the fine points, which are actually pretty fine. This is one movie where the closing credit out-takes are worth the wait.

They are perfectly cast in “Date Night” as a suburban couple who feel that they are in a bit of a rut. Their lives are so dull that when they are out together they amuse each other by inventing conversations about more interesting lives for the couples around them. So instead of their usual weekly outing to a suburban restaurant for potato skins and salmon, they go into Manhattan for a big night out on the town at a trendy restaurant. And then everything goes wrong, wronger, and wrongest, and funny, and funnier, and if not funniest, funny enough for making your own date night worth the cost of the tickets and babysitter.

I like the way they do not go for the usual easy laughs based on incompetence and misunderstandings — at least not between the couple. Of course there are a lot of misunderstandings with everyone around them when Phil (Carell) impulsively lies about who he is in order to score a table at a fancy restaurant. It turns out that the name he has appropriated is the nom de crime of a couple who have stolen something that some very nasty people want back very badly. This leads Phil and Claire (Fey) on a wild goose chase all over Manhattan.

What I like best about this movie is that it avoids the usual easy laughs that come from incompetence and mistrust. Claire and Phil may be in way over their heads, but they never lose the essential sweetness of their connection. They — and Fey and Carell — always seem to be getting a kick out of each other. As actors and as human beings, both have an authentic understanding of the rhythms of marital shorthand (and sometime short-changing). They always have each other’s backs. And a constant stream of expert guest performers in supporting roles keeps the movie fresh and energetic. Director Shawn Levy (the Night at the Museum movies) knows how to blend action and comedy and this time he’s even added in some heart.

Related Tags:

Action/Adventure Comedy

Diary of a Wimpy Kid

Posted on August 4, 2010 at 6:00 am

“Middle school may be the dumbest idea ever,” says Greg Heffley (Zachary Gordon), and I think he speaks for all of us. If you ask most adults whether they would rather be audited by the IRS or go back through middle school again, they’d have a hard time making a choice. No one understands that better than Jeff Kinney, whose wildly popular series of Wimpy kid books are so true to the middle school experience — and so funny about it as well — that more than 11 million copies have been sold.

The reason that middle school is so agonizing is that it is the time when we first realize that we would really like to be cool at the same time we are struck with the horrifying realization that we have no idea how to get there. It is a time of agonizing self-examination, growing uncertainty about everything we thought we knew, diminishing willingness to rely on our parents, and the terrifying conviction that everyone else seems to have it figured out. It is the time of the great hormone divide, where boys who look like they are 10 share a classroom — and a locker room — with kids who look like they could be in college. It is a time when we rethink everything we thought we knew about who we are and what we want from our friends. So much suddenly seems GROSS and EMBARRASSING. Everything suddenly seems so disgusting we end up projecting all of those feelings onto some weird object like a piece of moldy cheese, which then assumes urban legendary status with the power to cooty-fy anyone who touches it. And in the middle of this we are also expected to live through algebra and PE.

Greg thinks he understands what it takes to succeed in middle school, despite the endless list of “don’ts” he gets from his older brother Rodrick (an enjoyably predatory Devon Bostick). “You’ll be dead or homeschooled by the end of the year,” he concludes. Greg is sure that his elementary school best friend Rowley (Robert Capron) is clueless — Rowley still says things like “You want to come over and play?” instead of “You want to hang out?” and does a dance number WITH HIS MOM at a school party. But this wouldn’t be a movie — and it wouldn’t be middle school — unless Greg had some important lessons to learn about coolness, friendship, and just how much he still needs to learn.

The movie captures the tone of the books, even including animated segments featuring the book’s stick figures. Gordon has an engaging screen presence that keeps us on his side. He and Capron seem like real kids, centering even the heightened situations and emotions by reminding us that in middle school, that’s how it really feels.

Kick-Ass

Posted on August 3, 2010 at 8:00 am

“Kick-Ass” revels in its transgressive, nasty brutishness, and its audience will, too.
Of course, it’s one thing to have a 11-year-old girl in a comic book use very strong language and kill lots of people and it is another thing in a live-action movie, when the character is played by an actual 12-year-old. So let me say up front that I object to the rules allowing a child actor to perform this kind of role. If there are words an adult could be arrested for saying to a child, a child should not be permitted to say them on screen. Director Matthew Vaughn says that it is hypocritical for people to complain about the language used by a young girl, but not the violence. Well, first, I am complaining about the violence; I do not think children should be permitted to film graphic violent scenes whether they are the perpetrator or the victim (this movie has both). And second, the violence is fake but the language is real, so it is fair to take that seriously. So, for the record, to the extent I endorse this film, I want to be clear that I object to the involvement of a then-12-year-old in making it.
The problem is that it is getting harder and harder to find anything that is shocking or disturbing and having a child use bad language — in this case some crude sexual terms that are arguably misogynistic — and shoot bad guys in the face is one of the few remaining ways to provoke that delicious boundary-defying sensation. And — reservations aside — it works. Seeing Hit Girl, well, kick ass to the kicked-up-a-notch cartoon theme from the “Banana Splits” and then to Joan Jett’s “Bad Reputation” is a tonic. And there is something undeniably heady about seeing a vulnerable young girl mow down the bad guys — like “Home Alone” on crack.
“Kick-Ass” is a knowing tweak on the comic book genre. Dave Lizewski (Aaron Johnson) is a comics-loving high school student who dreams of being a superhero, but, as he says, “My only super-power was being invisible to girls.” Undaunted, he orders a diving suit, turns it into a uniform, and re-creates himself as Kick-Ass, defender of justice. And then he gets beat up, stabbed, and sent to the hospital. No radioactive spider-bites or gamma rays, but he does come out of the hospital with two helpful results from his injuries — nerve damage that lessens his ability to feel pain and some metal plates in his bones that make his x-ray look — at least to him — like Wolverine’s.
Meanwhile, a former cop (Nicolas Cage) is raising his young daughter to be a killing machine, a pint-sized Kill Bill he calls Hit Girl (Chloë Grace Moretz). His superhero persona is Big Daddy and his uniform is reminiscent of both Batman and Night Hawk. What they don’t have in superpowers they have in training, equipment, very, very heavy artillery, and single-minded focus.
Director Matthew Vaughn (Stardust, “Layer Cake”) has a great eye and knows how to stage stylish, striking action scenes. Moretz (500 Days of Summer and Diary of a Wimpy Kid) has a great deadpan delivery and a natural chemistry with Cage, whose witty, skewed take is slyly funny.
The superhero genre has always been about transformation — the mild-mannered loser who contains within him (if only everyone knew!) a secret source of power. Here, the power is not x-ray vision or the ability to fly; just an extra dose of the hallmarks of adolescence: an affect of ennui about everything but smashing through limits and a sense of irony about everything but sex.

(more…)

Salt

Posted on July 27, 2010 at 10:24 pm

B-

Lowest Recommended Age:	High School
MPAA Rating:	Rated PG-13 for intense sequences of violence and action
Profanity:	Brief strong language
Alcohol/ Drugs:	None
Violence/ Scariness:	Constant peril and violence, shooting, fighting, explosions, torture, some graphic images, many characters injured and killed
Diversity Issues:	Very strong female character
Date Released to Theaters:	July 23, 2010

“Salt” is the story of a CIA agent with an exemplary record who is accused by a mole of being a Russian spy, part of a cadre trained as children to infiltrate America by living normal lives until ordered into action. Angelina Jolie plays the title character, Evelyn Salt, bringing all of her Angelina Jolie-ness with her, for better and worse. She continues to explore the fearless action star stunt daredevil side she showed in the “Tomb Raider” movies and “Wanted” and the intensity of a wronged but fierce and fearless woman she showed in “The Changeling” and “A Mighty Heart.” And there’s the inevitability of her real tabloid-fodder life spilling over into the story as well, the wild child with her knives and Ã©pater le bourgeouis attitude evolving into the glowing madonna working tirelessly for the world’s children and happily devoted to her own highly photogenic six.

And so, when the movie opens, showing us Salt/Jolie being tortured by North Koreans, wearing nothing but her scanties, all of that comes along with whatever we are learning about her character. She is fierce and brave and will do anything it takes to protect her home. Once she is rescued, she holds it together until she sees who it was who insisted on getting her out, not the CIA, which has strict procedures for calculating the greater good, but her German boyfriend Mike (August Diehl), a scientist specializing in spiders.

Five years later, she has a desk job at a CIA cover organization and is getting ready to celebrate her wedding anniversary when a Russian guy shows up with an offer to provide information. He says that Salt is a Russian spy and is about to kill the Russian president (yes, I know that does not seem to make much sense). Her long-time colleague Ted (Liev Schreiber) believes she is telling the truth when she says she is loyal to America. But another official named Peabody (Chiwetel Ejiofor) wants her investigated. Salt runs. It could be because she thinks Mike is in danger or because she does not trust Peabody. Or it could be that the Russian was right.

The chase and fight scenes are well staged, especially when Salt leaps across the tops of trucks as they race along a highway. But the absurdity of the plot is made even harder to accept because Jolie’s dignified diligence seems so out of step with the film’s tone. The Jolie of “Tomb Raider” and even “Gone in 60 Seconds” knew how to have fun on screen. But the wild child era is over, and even in film these days, Jolie seems to want to go for the gravitas. If so, this is the wrong movie.