Ice Age: Dawn of the Dinosaurs

Ice Age: Dawn of the Dinosaurs

Posted on October 27, 2009 at 8:00 am

This third in the Ice Age series is a bit sweeter and gentler than the first two, perhaps less ambitious in scope than the first but much more engaging than the second. The 3D animation is beautifully immersive and the story is exciting but so low-key that everyone, even the scary dinosaurs with the big teeth, ends up happy.

Again this is the story of woolly mammoth Manny (Ray Romano), sloth Sid (John Leguizamo), and saber tooth tiger Diego (Denis Leary), now joined by Manny’s mate Ellie (Queen Latifah), who is about to have a baby. Everything seems settled and happy, but of course we would not have a story unless everything got unsettled pretty quickly. Diego is feeling left out and worried about getting older and less powerful, so he decides to leave the makeshift “tribe” they all think of as family. Sid finds three huge eggs and immediately adopts them, his nesting instinct so over the top that he insists he is their mother. The eggs hatch, and at first the little dino babies happily follow Sid around like ducklings, though they are not entirely on board with the idea of vegetarianism. But then their mommy dinosaur comes to get them, grabbing Sid along with her chicks, and pending childbirth or not, Sid, Manny, Ellie, and Diego go off to rescue him.

They end up in an underground portal to a place where the weather is temperate and the dinosaurs still rule. “I thought those guys were extinct,” one of our heroes comments. (Note that in real life the last Ice Age was about 20 thousand years ago and the last dinosaurs were about 65 million years ago, but what the heck, animals do not talk or build playgrounds, either.) There they meet up with an off-beat piratical weasel named Buck (Simon Pegg), who teaches them some survival skills and leads them to Sid. Along the way, they have a number of adventures, and yes, that baby decides to arrive at just the wrong place and time, but despite some chases, several falls, and one near-ingestion by a hungry plant, everyone ends up happy and healthy.

Children and their parents will enjoy the portrayals of family life. “You’re trying to childproof nature,” Ellie chides Manny as his approaching fatherhood brings literally home to him the dangers of the world. And they will enjoy Buck’s rakish antics and the traditional subplot about the prehistoric squirrel Scrat and his perpetual quest for the elusive acorn. This time, his biggest impediment is a long-lashed female, who outsmarts him at every turn.

Scrat’s romantic confusion is a lot of fun, but there is a sense that the folks behind this movie are not evolved enough to think of the female characters as anything other than wise and nurturing — and a little bossy. Ellie’s job in the movie is to be the grown-up; apparently even in pre-historic times the females were more, uh, evolved. Not as funny, however.

But the sweet nature of this film is engaging and the adorable characters designed by illustrator Peter de Seve make this movie both satisfying and fun. The squirrels’ tar pit dip, romantic tango, and post-romantic home-decorating session, Sid’s efforts to mother the adorable dinosaur babies, and a nimble balance of action and humor make this one of the best family films of the year.

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3D Action/Adventure Animation Comedy For the Whole Family Series/Sequel
Contest: Tinker Bell DVD and Wings!

Contest: Tinker Bell DVD and Wings!

Posted on October 24, 2009 at 12:01 am

One of the biggest and best giveaways ever! Five lucky families will win not just the gorgeous new Tinker Bell and the Lost Treasure but a beautiful set of fairy wings to turn any child into a fairy!

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Send me an email at moviemom@moviemom.com with Tinker Bell in the subject line before midnight eastern time on October 31, 2009, and tell me what kind of fairy you would like to be. Five randomly selected winners will receive the DVD and wings! Good luck to all.

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Thanks to Scott Neumyer for these photos!

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Contests and Giveaways

Paranormal Activity: Marketing or Art?

Posted on October 22, 2009 at 8:00 am

Jen Chaney has an astute article in the Washington Post about the latest movie phenomenon, “Paranormal Activity.” Like The Blair Witch Project, it is more concept than movie, taking advantage of what most would consider a disadvantage: no money. The premise of both films is that they are found footage from rudimentary amateurs. And both films arguably had more creativity in their marketing campaigns than in the films themselves.
Chaney calls it a “a pop cultural sneak attack,” not just in terms of its box office (exceeding its under-$15,000 budget many times over in its first weeks of release) but in its buzz. The title is a top-trending topic on Twitter. It “outsold a 3-D Pixar double feature (the “Toy Story” re-release), a Bruce Willis thriller (“Surrogates”) and a Michael Moore documentary (“Capitalism: A Love Story”). ”
The movie’s trailer audaciously showed the audience’s shocked reaction to what they were watching, like the film recognizing that our imagination is much scarier than anything that could appear on screen. And Chaney describes the “you have to ask for it” marketing campaign.

Apparently because we — the same individuals who relish our right to elect a president, choose our American Idols and watch our favorite TV shows OnDemand — voted to bring this slow-building shocker to a theater near us. Or at least some of us did. Paramount Pictures, the studio distributing “Paranormal Activity,” has dubbed it the “first-ever major film release decided by you,” mainly because of an online polling system that guaranteed a nationwide roll-out for the micro-budget movie once 1 million supportive votes had been cast.

Whether those votes reflect actual audience demand for the film or whether they were an appearance that created a reality, it worked, and “Paranormal Activity” will unquestionably be one of the most profitable films of the year.

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Understanding Media and Pop Culture

Maurice Sendak on DVD

Posted on October 19, 2009 at 8:00 am

A-
Lowest Recommended Age: All Ages
MPAA Rating: NR
Profanity: None
Alcohol/ Drugs: None
Violence/ Scariness: Fantasy peril, no one hurt
Diversity Issues: None
Date Released to DVD: 2008
Amazon.com ASIN: B0016OKR70

If you saw Where the Wild Things Are this week and loved it — or if your children are too young for it but want to enjoy Sendak on film, try the Sendak collection from my favorite Scholastic Storybook series. It includes not only the title story but other Sendak favorites like “In the Night Kitchen” and the wonderful Nutshell classics that teach letters (“Alligators All Around”), numbers (“One Was Johnny”), and the months (“Chicken Soup with Rice”) to wonderful songs by Carole King. Our family favorite was the one about Pierre, who learned not to say “I don’t care!”

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