Posted on July 19, 2010 at 3:29 pm
Two things I can’t resist — Helen Mirren taking down bad guys and movies where someone says, “We’re getting the band back together.”
Posted on July 8, 2010 at 8:00 am
That teaser trailer with the plastic wind-up fish floating across a desert road was intriguing, so I was glad to see more about next spring’s release, “Rango,” starring Johnny Depp.
Posted on June 11, 2010 at 3:59 pm
Here’s an early peek at “Megamind” an animated superhero (and super-villain) movie featuring the voices of Tina Fey, Will Ferrell, and Brad Pitt. It looks delightful!
Posted on June 6, 2010 at 8:00 am
A comedy with Diane Keaton, Harrison Ford, and Rachel McAdams? Oh, yes, please! “Morning Glory,” in theaters this fall, is the story of a harried morning talk show producer who brings in a once-great television journalist to improve ratings. Ford is a deft comic performer and he and Keaton should be great together. Can’t wait.
Posted on April 21, 2010 at 3:59 pm
I often hear complaints from movie-goers who think that the trailers run before the movies they bought tickets to see are inappropriate. This has become even more important now that the MPAA has made the rules about content in trailers even more opaque, Slate explains how trailers are assigned to films. For the chains, it works according to
The “quadrant” system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the “quadrant” system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25.
This does not apply to independent theaters, which select trailers for films they will be showing.
